Hosiery was one of the most severely impacted areas within apparel in 2020, in particular sheer hosiery as most women stayed at home, while non-sheer hosiery was less affected as these products are often worn at home. Without the closure of non-grocery retailers during the lockdown, sales of socks could almost have remained stable in 2020 as apparel specialists and sport goods stores achieved a large proportion of store-based value sales in non-sheer hosiery in 2019, while remaining sales were via modern grocery retailers which remained open.
Sheer hosiery recorded significant volume and value declines in 2020, largely during the first lockdown and a weak recovery over the summer months. Women could still buy stockings and tights in modern grocery retailers although the explosion of teleworking and the ban/limitations on events strongly constrained sales.
The competitive landscape in hosiery is extremely fragmented, with no player holding a double-digit share in France. Many players were already adapting their strategies before the pandemic to match the demand for more sustainable products.
Hosiery is set to record strong constant 2020 retail value sales in 2021 and 2022 as some women treat themselves to the latest fashions after the rigours of lockdown, followed by declining sales over the remainder of the forecast period. Overall growth will continue to be driven by non-sheer hosiery due to the increasing trend towards more casual fashion.
The disaffection with nylon-based sheer hosiery will likely continue beyond the pandemic. Teleworking is set to persist, given the negative perception around the lack of durability of most stockings and tights.
Another viable strategy would be to diversify, notably towards support stockings. This approach was already dynamic in French pharmacies due to the ageing of the population and the increasingly recognised issue of heavy legs and risks of thrombosis.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Hosiery research and analysis database.
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