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Country Report

Hosiery in

Hosiery in Chile

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite negative value and volume growth, hosiery benefits more than other apparel categories due to the frequent need of replacements and lower prices

Hosiery is an inelastic category and, consequently, does not suffer large falls or increases in its sales, keeping the average ticket in the category. Thus, the negative volume and value growth of hosiery caused by the reduction in Argentinean tourism and recession was not as great in 2018 and 2019 as it was for other apparel and footwear categories.

Chilean companies and global sportswear brands carry most weight despite a challenge by private label and Chinese imports

While private label hosiery offered by large retailers and imports from China have entered to compete with the traditional brands in the Chilean hosiery market, established Chilean companies and, in recent years, sportswear brands carry the most weight. In recent times, Chilean players such as Monarch have developed innovations such as using copper fibre in socks to provide antifungal properties and created completely new patterns and other designs to adapt to new trends.

Growing interest in fashion and experimentation with style boosts demand for hosiery with different colours, patterns and other designs

Chilean consumers’ growing interest in fashion and experimentation with styles is leading to an increasing demand for hosiery with an emphasis on colour and design. In combination with the growing presence of major international fashion brands, particularly fast fashion brands, this is leading to an expanding range of hosiery products in both the sheer and non-sheer categories.

COMPETITIVE LANDSCAPE

Domestic player Textil Monarch strengthens its lead in hosiery with a 5-percentage-point leap in value share in 2019

The domestic company Industria Textil Monarch strengthened its strong lead in hosiery in 2019 after gaining five percentage points in value share over the year. The company continued to benefit from extensive distribution and the considerable brand recognition in Chile.

Monarch announces an expansion plan that it expects to make it the most modern textile plant in South America

Monarch announced in March 2019 that it was expanding its plant in the commune of Macul, in the metropolitan region, supported by a USD14 million investment. Once construction is complete and the plant becomes operational it is expected to be the most modern textile plant in South America, as it will be the home of more than 200 machines with new technology.

Multinational adidas capitalises on Chileans’ taste for comfort and growing sportswear trend

The German multinational adidas Group with adidas brand is another, very important actor in the hosiery category; despite hosiery not being its focus the company has managed to capitalise on Chilean consumers’ taste for the kind of comfort its sportwear products have to offer. Currently ranked third within the Chilean hosiery landscape, adidas has a strong offer that includes a wide range of tights, socks, leggings and other hosiery.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Chile?
What are the major brands in Chile?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Chile - Category analysis

HEADLINES

PROSPECTS

Despite negative value and volume growth, hosiery benefits more than other apparel categories due to the frequent need of replacements and lower prices

Chilean companies and global sportswear brands carry most weight despite a challenge by private label and Chinese imports

Growing interest in fashion and experimentation with style boosts demand for hosiery with different colours, patterns and other designs

COMPETITIVE LANDSCAPE

Domestic player Textil Monarch strengthens its lead in hosiery with a 5-percentage-point leap in value share in 2019

Monarch announces an expansion plan that it expects to make it the most modern textile plant in South America

Multinational adidas capitalises on Chileans’ taste for comfort and growing sportswear trend

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2014-2019
Table 2 Sales of Hosiery by Category: Value 2014-2019
Table 3 Sales of Hosiery by Category: % Volume Growth 2014-2019
Table 4 Sales of Hosiery by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Hosiery: % Value 2015-2019
Table 6 LBN Brand Shares of Hosiery: % Value 2016-2019
Table 7 Forecast Sales of Hosiery by Category: Volume 2019-2024
Table 8 Forecast Sales of Hosiery by Category: Value 2019-2024
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

Chilean apparel and footwear industry still feels the impact of reduced Argentinean tourism, overstocking and cheaper imports, but fast fashion offers an upside

Sportswear retailing hit by decline in tourism and lower domestic demand, resulting in overstocking

Department stores hold leading value shares, but fast fashion and sportswear brands are all gaining traction in the retailing landscape

E-commerce has increasingly significant impact on the domestic market

Growth is anticipated for apparel and footwear market over the forecast period despite challenges facing the industry in 2018 and 2019

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 12 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 17 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

Megatrends

Country Report

Hosiery in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Despite negative value and volume growth, hosiery benefits more than other apparel categories due to the frequent need of replacements and lower prices

Chilean companies and global sportswear brands carry most weight despite a challenge by private label and Chinese imports

Growing interest in fashion and experimentation with style boosts demand for hosiery with different colours, patterns and other designs

COMPETITIVE LANDSCAPE

Domestic player Textil Monarch strengthens its lead in hosiery with a 5-percentage-point leap in value share in 2019

Monarch announces an expansion plan that it expects to make it the most modern textile plant in South America

Multinational adidas capitalises on Chileans’ taste for comfort and growing sportswear trend

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Overview

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Table of Contents

Hosiery in Chile - Category analysis

HEADLINES

PROSPECTS

Despite negative value and volume growth, hosiery benefits more than other apparel categories due to the frequent need of replacements and lower prices

Chilean companies and global sportswear brands carry most weight despite a challenge by private label and Chinese imports

Growing interest in fashion and experimentation with style boosts demand for hosiery with different colours, patterns and other designs

COMPETITIVE LANDSCAPE

Domestic player Textil Monarch strengthens its lead in hosiery with a 5-percentage-point leap in value share in 2019

Monarch announces an expansion plan that it expects to make it the most modern textile plant in South America

Multinational adidas capitalises on Chileans’ taste for comfort and growing sportswear trend

CATEGORY DATA

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

Chilean apparel and footwear industry still feels the impact of reduced Argentinean tourism, overstocking and cheaper imports, but fast fashion offers an upside

Sportswear retailing hit by decline in tourism and lower domestic demand, resulting in overstocking

Department stores hold leading value shares, but fast fashion and sportswear brands are all gaining traction in the retailing landscape

E-commerce has increasingly significant impact on the domestic market

Growth is anticipated for apparel and footwear market over the forecast period despite challenges facing the industry in 2018 and 2019

MARKET DATA

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

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