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Learn moreFeb 2021
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COVID-19 has directly affected the production in this category in the country, creating an interruption in the market and having a financial impact on companies in the sector. Additionally, even though e-commerce has grown significantly, this category is dominated by sales in the country's major retailers, which have had to close their stores due to the pandemic.
Although there is no doubt that the category has suffered a significant decrease due to COVID-19, in its favour it must be said that hosiery, as an inelastic category, does not suffer large falls or increases in its sales, maintaining average ticket value in the category. Hosiery continues to be purchased relatively frequently because socks, tights and stockings, etc are subject to significant damage through the wear and tear of constant use.
For established brands in the market, the pandemic has made them rethink the business in the sense that some physical stores will close in 2020 and 2021. The category had already been dragging losses since 2018, a situation that was aggravated by the social unrest in 2019 and later by the pandemic, which has resulted in the reduction of investment in the sector even migrating to other garments.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Hosiery industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Hosiery in Chile market research report includes:
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This industry report originates from Passport, our Apparel and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.