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Country Report

Hosiery in

Hosiery in Chile

13 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Merchandising has high impact

The low average unit price of hosiery means that impulse purchases are common compared with other areas of apparel and footwear. Moreover, these products tend to be purchased relatively frequently because they are subject to significant damage through the wear and tear of constant use.

Interest in fashion leads to growing range of products

Chilean consumers’ growing interest in fashion and experimentation with styles is leading to an increasing demand for hosiery with an emphasis on colour and design. In combination with the growing presence of major international fashion brands, particularly fast fashion brands, this is leading to an expanding range of hosiery products in both the sheer and non-sheer categories.

Sportswear trend impacts hosiery

Chilean consumers’ increasing participation in regular exercise and sporting activities and the growing popularity of sportswear as everyday clothing are having a growing impact in hosiery. Hosiery suitable for the rigours of sport and exercise, and the products of major sportswear brands are becoming increasingly popular in the market, with adidas notably rising from being the 11th to fourth largest brand in the category over the review period.

COMPETITIVE LANDSCAPE

Monarch retains the lead

Industria Textil Monarch retained the lead in hosiery in 2018 as it continued to benefit from extensive distribution and the considerable recognition of brands such as Monarch, Peruggi and Teen Class amongst Chilean consumers. The company has a wide network of specialist stores across the country within the major shopping centres and main metro stations.

Sportswear players see strong growth

adidas was by far the most dynamic player in hosiery in 2018, as it targeted the growing trend towards sportswear, both for wearing during exercise and for everyday usage. Fellow global sportswear company, Nike, also saw strong growth driven by this trend.

Pricing remains important

While factors such as sufficient durability to survive rigorous exercise and an increasing interest in design are having a growing influence on the development of hosiery in Chile, the strong performances of H&M Hennes & Mauritz and Wal-Mart Chile in 2018 pointed to the ongoing importance of companies maintaining competitive pricing even as they target these trends.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hosiery industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hosiery industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hosiery in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Hosiery in Chile?
What are the major brands in Chile?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Hosiery in Chile - Category analysis

HEADLINES

PROSPECTS

Merchandising has high impact

Interest in fashion leads to growing range of products

Sportswear trend impacts hosiery

COMPETITIVE LANDSCAPE

Monarch retains the lead

Sportswear players see strong growth

Pricing remains important

CATEGORY DATA

Table 1 Sales of Hosiery by Category: Volume 2013-2018
Table 2 Sales of Hosiery by Category: Value 2013-2018
Table 3 Sales of Hosiery by Category: % Volume Growth 2013-2018
Table 4 Sales of Hosiery by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Hosiery: % Value 2014-2018
Table 6 LBN Brand Shares of Hosiery: % Value 2015-2018
Table 7 Forecast Sales of Hosiery by Category: Volume 2018-2023
Table 8 Forecast Sales of Hosiery by Category: Value 2018-2023
Table 9 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

An improved performance, but the macroeconomic situation presents challenges

Fall in the number of Argentinean tourists affects sales in shopping centres

International and fast fashion brands intensify competition

Internet retailing expands but faces obstacles

Bright future for less developed categories with premiumisation potential

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Megatrends

Country Report

Hosiery in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Merchandising has high impact

Interest in fashion leads to growing range of products

Sportswear trend impacts hosiery

COMPETITIVE LANDSCAPE

Monarch retains the lead

Sportswear players see strong growth

Pricing remains important

Overview

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Samples (FAQs about samples):

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Table of Contents

Hosiery in Chile - Category analysis

HEADLINES

PROSPECTS

Merchandising has high impact

Interest in fashion leads to growing range of products

Sportswear trend impacts hosiery

COMPETITIVE LANDSCAPE

Monarch retains the lead

Sportswear players see strong growth

Pricing remains important

CATEGORY DATA

Apparel and Footwear in Chile - Industry Overview

EXECUTIVE SUMMARY

An improved performance, but the macroeconomic situation presents challenges

Fall in the number of Argentinean tourists affects sales in shopping centres

International and fast fashion brands intensify competition

Internet retailing expands but faces obstacles

Bright future for less developed categories with premiumisation potential

MARKET DATA

DEFINITIONS

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