Since hosiery products are not clothing essentials in consumers’ wardrobes, the new normal of staying indoors and working from home dramatically undermined the demand for hosiery. Combined with Singapore’s hot and humid weather conditions, it is also unlikely that consumers will purchase hosiery to be worn indoors, since most hosiery products are usually worn under skirts and dresses by women when attending their workplaces.
With travel restrictions in place globally to contain the spread of COVID-19, all Singaporeans have been advised to defer all travel abroad until further notice. Banned from travelling, consumption of hosiery products for travel purposes, especially non-sheer hosiery required for winter climates such as cable tights or cashmere socks, has been severely impacted.
Between April and June 2020, Singapore’s government implemented a 2-month long “circuit breaker” lockdown, whereby only essential services could operate. Temporary closures of non-essential services due to the lockdown meant that Singaporeans were barred from engaging in outdoor sports activities or working out in gyms, with most forms of exercise limited to indoor workouts or low-intensity outdoor exercise.
Despite the fact that hosiery is not a fashion essential for most consumers, there have been increasing efforts by fashion players to expand their hosiery product offerings in both sheer and non-sheer types. For example, Uniqlo has a wide range of hosiery offerings with various features, such as anti-odour socks, no-show socks and mid-calf socks.
Hosiery remains a highly fragmented category with small labels and unbranded products making up the majority of value sales. These products are widely found in various retailing channels such as mixed retailers such as department stores, or even traditional non-grocery retailers such as stand-alone “mom and pop” stores or discount stores.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Hosiery research and analysis database.
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