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Country Report

Consumer Lending in China

| Pages: 12

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Consumer lending slows further but remains robust

Consumer lending slows further in line with a decelerating local economy and uncertain global outlook. However, overall consumer lending retained its robust double-digit growth pace in 2013, supported by the strong market demand for mortgages/housing and card lending. On the other hand, other consumer lending categories, such as auto lending and home lending, continue to register a strong growth momentum, boosted by consumers’ growing acceptance of credit consumption and the rising pursuit of personal wellbeing.

Mortgages/housing remains dominant in the market

Mortgages/housing has taken the lion’s share of total consumer lending in China over the review period, owing to the explosive development of the housing market. To curb speculation and prevent the bubble bursting, relevant authorities have introduced a series of measures, including increased down payments and housing loan rates to buyers of second homes and no loan at all to buyers of third properties. As a result, mortgages/housing has experienced decelerating value growth over the review period, but still remains dominant in total consumer lending in 2013, thanks to the strong market demand from newly-weds and ongoing urbanisation.

Non-banking institutions are strong in innovative new launches

Apart from banks, other non-banking institutions are also active in launching innovative consumer credit products. Alibaba Financial Co Ltd trial launched credit payment service to AliPay users who make online purchases on the online shopping platforms under Alibaba Group via their mobile phones and tablets. The automatically-granted consumer credit to AliPay users, ranging from RMB200 to RMB5,000, based on their age, job and online transaction records, makes it easier for mobile transactions, a move that is likely to be followed by other third party payment service providers in China over the forecast period.

Supporting rules and regulations to promote consumer lending

The State Council’s green light to the reduced card transaction fee since February 2013, proposed by People’s Bank of China, has resulted in a positive impact on card lending, which experienced the most robust value growth in outstanding balance in the same year, in addition to its relatively small consumer base as compared to non-card lending. On the other hand, Chinese consumers are more open to consumer credit, in line with their rising product awareness and increasing personal wealth.

Consumer lending to maintain steady forecast growth

Consumer lending is expected to maintain steady forecast value CAGRs in both outstanding balance and gross lending over the forecast period, to be underpinned by the steady market demand for consumer credit, particularly card lending. Dominant mortgages/housing is expected to record a declining percentage of total consumer lending value sales over the forecast period, following strict control of the housing market to prevent further bubbles.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Lending industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Lending industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Consumer Lending in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Lending in China?
  • What are the major trends set to impact the market in China?
  • What capacity for consumer debt still exists in the market?
  • What’s the state of credit quality in the market?
  • Has the economic downturn reset the lender competitive landscape?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Consumer Lending in China, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

Table of Contents

Consumer Lending in China - Industry Overview

EXECUTIVE SUMMARY

Consumer lending slows further but remains robust

Mortgages/housing remains dominant in the market

Non-banking institutions are strong in innovative new launches

Supporting rules and regulations to promote consumer lending

Consumer lending to maintain steady forecast growth

KEY TRENDS AND DEVELOPMENTS

Mortgages/housing represents a rising share of total consumer lending

Card lending remains robust

Cardless and contactless consumer credit emerges

MARKET DATA

  • Table 1 Consumer Lending: Outstanding Balance by Category: Value 2008-2013
  • Table 2 Consumer Lending: Outstanding Balance by Category: % Value Growth 2008-2013
  • Table 3 Consumer Lending: Gross Lending by Category: Value 2008-2013
  • Table 4 Consumer Lending: Gross Lending by Category: % Value Growth 2008-2013
  • Table 5 Consumer Lending: Non-performing Loans Outstanding Balance: % Value 2008-2013
  • Table 6 Mortgages/Housing: Non-performing Loans Outstanding Balance: % Value 2008-2013
  • Table 7 Consumer Credit: Non-performing Loans Outstanding Balance: % Value 2008-2013
  • Table 8 Card Lending: Non-performing Loans Outstanding Balance: % Value 2008-2013
  • Table 9 Forecast Consumer Lending: Outstanding Balance by Category: Value 2013-2018
  • Table 10 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2013-2018
  • Table 11 Forecast Consumer Lending: Gross Lending by Category: Value 2013-2018
  • Table 12 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Consumer Credit in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 13 Consumer Credit: Outstanding Balance by Category: Value 2008-2013
  • Table 14 Consumer Credit: Outstanding Balance by Category: % Value Growth 2008-2013
  • Table 15 Consumer Credit: Gross Lending by Category: Value 2008-2013
  • Table 16 Consumer Credit: Gross Lending by Category: % Value Growth 2008-2013
  • Table 17 Forecast Consumer Credit: Outstanding Balance by Category: Value 2013-2018
  • Table 18 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2013-2018
  • Table 19 Forecast Consumer Credit: Gross Lending by Category: Value 2013-2018
  • Table 20 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Consumer Finance
    • Consumer Lending
      • Consumer Credit
        • Card Lending
        • Auto Lending
        • Durables Lending
        • Education Lending
        • Home Lending
        • Other Personal Lending
      • Mortgages/Housing

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Consumer Credit by Type
  • Other Personal Lending by Type
  • Non-performing vs Others loans

Market size details:

  • Outstanding balance % growth
  • Outstanding balance local currency, USD, EUR, GBP, CHF, JPY
  • Outstanding balance per capita local currency, USD, EUR, GBP, CHF, JPY
  • Gross lending % growth
  • Gross lending local currency, USD, EUR, GBP, CHF, JPY
  • Gross lending per capita local currency, USD, EUR, GBP, CHF, JPY

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