In 2020, some households have been struck with lower income during the COVID-19 lockdown, and throughout the remainder of the year as well, as some have lost their jobs or had their income cut down. Furthermore, some consumers have begun efforts to economise their purchases as they await worsening economic times.
Powder concentrates were already on the decline in off-trade volume and current value terms in 2019, and the COVID-19 pandemic is not expected to have a positive effect on the consumption. Czech consumers simply prefer liquid concentrates to powder concentrates, especially since there is a perception that powder concentrates are unhealthier.
Two domestic players continue to dominate concentrates in 2020, with Kofola maintaining its lead, and Linea Nivnice closely following. Kofola benefits from a long history in concentrates in the Czech Republic, coupled with strong production experience and substantial investment in advertising and promotion.
Pre-COVID-19, growth of concentrates was moderated by competition from other soft drink options, such as bottled water or juice, along with rising consumer purchasing power, which supported the prevalence of ready to drink beverages. However, in 2020 the COVID-19 pandemic lowered many Czech’s disposable incomes, and forced them to economise their purchases, to the benefit of concentrates.
Unlike other soft drinks categories, the trend of premiumisation will not halt in concentrates in 2021 and in the rest of the forecast period. The trend of premiumisation, including high quality and healthier offerings of concentrates, which often include a high fruit content, or natural ingredients, will continue to maintain consumers’ interest.
In the forecast period, powder concentrates hold no potential for growth. Powder concentrates saw declining popularity over the review period, and is set to experience a further decline over the forecast period, both in off-trade volume and current value terms.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Concentrates research and analysis database.
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