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Concentrates in
India

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Executive Summary

Apr 2019
PROSPECTS
Changing consumer preferences towards on-the-go products are slowing growth of concentrates

Concentrates were typically used as liquid enhancers; however, with the market being flooded by lower- priced products (such as flavoured water, vitamin water, flavoured milk and other natural products), consumers are gradually shifting to these products as they are convenient and can be consumed on the go. Demand for concentrates is slowing down in India due to changing consumer preferences towards natural, unprocessed and on-the-go beverages.

Powder concentrates offering functional benefits are likely to witness demand growth

Powder concentrates that are positioned as hydration providers and vitamin and energy regenerators are becoming popular in India. Tang from Mondelez, which comprises vital vitamins and minerals and provides instant energy is one key product in powdered concentrates.

Companies focus on launching concentrates with fruit content

The offer of concentrates that contain fruit is expected to grow, as most companies plan to launch such products. Further, companies are expected to increase their portfolios of beverages with higher juice contents to obtain a lower tax rate under the GST regime.

COMPETITIVE LANDSCAPE
Concentrates is highly consolidated with top three players accounting for nearly two thirds of volume sales

Concentrates is a highly consolidated category in India with Pinoma International, Hamdard Wakf Laboratories and Hindustan Unilever accounting for nearly two thirds of off-trade volume sales. Local players including Haldirams, Vision Agro, Bharat Essene and Swaroop Foods are expected to report high growth with introduction of traditional flavours including rose-flavoured concentrates and concentrates flavoured with dry fruit.

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Concentrates in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Concentrates in India?
  • What are the major brands in India?
  • Who are the key consumers of concentrates in India?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Concentrates in India - Category analysis

HEADLINES

PROSPECTS

Changing consumer preferences towards on-the-go products are slowing growth of concentrates
Powder concentrates offering functional benefits are likely to witness demand growth
Companies focus on launching concentrates with fruit content

COMPETITIVE LANDSCAPE

Concentrates is highly consolidated with top three players accounting for nearly two thirds of volume sales

CATEGORY DATA

Concentrates Conversions
Table 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 2 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 5 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 6 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 7 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 8 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 9 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 10 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 11 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 12 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 15 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 18 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 19 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Soft drink manufacturers recover, to report growth in volume
Products with cleaner and natural ingredients and increased demand for hydration drive growth
Growth of start-ups and regional companies driven by product innovation and new business model
New products focussed on pushing carbonates and health-based products
Soft drinks industry to report steady growth

MARKET DATA

Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 30 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 31 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 33 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 34 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 35 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 36 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 39 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

APPENDIX

Fountain sales in India
Trends

SOURCES

Summary 1 Research Sources