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Learn moreDec 2020
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While concentrates saw lower growth in 2020 than in 2019 as a result of COVID-19, the category nonetheless continued to perform relatively well. This was largely due to the economic value and low unit prices of these products.
As a result of COVID-19, 2020 saw companies target their marketing activities towards increasing in-home consumption. With increasing health awareness among consumers, they highlighted the presence of vitamins and minerals in their products.
Ayurveda-influenced concentrates had started gaining popularity in recent years, but COVID-19 accelerated their growth. As prevention has come to the fore in terms of consumers’ approach to health due to the disease, Ayurveda is no longer considered a pharmaceutical approach.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Concentrates industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Concentrates in India market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.