Off-trade volume sales of concentrates look set to increase at a modest but steady pace throughout the forecast period, with the powder and liquid categories both projected to record consistently positive results in this respect. Together with traditional consumption habits, the value-for-money proposition of these products will help to sustain demand, particularly while high inflation continues to stretch household budgets in Egypt.
Liquid concentrates is expected to post faster growth in off-trade volume sales than powder concentrates over the forecast period. This is partly because demand in the former category is increasing from a lower base, though with Egyptians likely to remain highly budget-conscious in the short-to-medium term, the fact that liquid products tend to have more attractive conversion ratios than powder varieties will also lift its performance.
It is expected concentrates manufacturers will continue to launch health-oriented products over the forecast period in an effort to keep pace with changing consumer preferences. In particular, more players will develop reduced sugar varieties, though the category could also see the introduction of products that are fortified with vitamins and minerals or contain more natural ingredients and fewer artificial additives.
Conversion ratios in concentrates are largely determined by overall leaders Tang and Vitrac, with most of their direct competitors having rates that are close or identical to those of these top two brands.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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