Executive Summary

Mar 2019
PROSPECTS
Nostalgia factor and health and wellness trend help support sales of liquid concentrates

Despite an ongoing decline in demand for liquid concentrates, variants with a healthier positioning recorded stable sales in 2018. Local companies seized the opportunity to venture into the organic and reduced-sugar spaces in an effort to tap into rising consumer demand for more natural and healthy beverages.

Powder concentrates being challenged by juice drinks

In 2018, powder concentrates posted another heavy decline in both volume and current value terms. This can be attributed to the fact that consumers perceive powder concentrates as both artificial and unhealthy.

Sports powder concentrates attract more attention

Despite the overall decline of powder concentrates, one particular area within the category performed positively, namely sports powder concentrates. These products’ convenience and functionality somewhat offset the health considerations of more active consumers, who consider them almost medical products, rather like sports nutrition powders.

COMPETITIVE LANDSCAPE
Organic options to breathe new life into liquid concentrates

In 2018, farmers’ markets went from being monthly or weekly events to a permanent fixture in Sofia and Plovdiv. The popularity of organic markets which sell local artisanal products continued to spread to other large cities and regions.

Divika a local success story

Divika is an example of a local producer which has been able to tap into the health and wellness trend to attract nostalgic urban consumers looking for artisanal-style products using local ingredients such as berries, apples and plums. After the successful launch of its not from concentrate brand Naberini, the company then introduced Biogled liquid concentrates.

Kendy remains the undisputed leader in powder concentrates

A limited number of manufacturers in powder concentrates helped Kendy to maintain its dominance in 2018 and achieve both modest value and volume sales growth. Kendy offers two legacy brands, Step and Frutti.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Concentrates in Bulgaria

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Concentrates in Bulgaria?
  • What are the major brands in Bulgaria?
  • Who are the key consumers of concentrates in Bulgaria?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Concentrates in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Nostalgia factor and health and wellness trend help support sales of liquid concentrates
Powder concentrates being challenged by juice drinks
Sports powder concentrates attract more attention

COMPETITIVE LANDSCAPE

Organic options to breathe new life into liquid concentrates
Divika a local success story
Kendy remains the undisputed leader in powder concentrates

CATEGORY DATA

Concentrates Conversions
Summary 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 3 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Soft Drinks in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Stable performance from soft drinks in 2018 despite first signs of an economic slowdown
Soft drinks benefits from a healthy tourist industry in Bulgaria
Multinational expansion in bottled water continues
More premium-positioned soft drinks gain ground
Health and wellness trend encourages manufacturers to reduce sugar content

MARKET DATA

Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 31 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 32 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Bulgaria
Trends

SOURCES

Summary 2 Research Sources