Despite an ongoing decline in demand for liquid concentrates, variants with a healthier positioning recorded stable sales in 2018. Local companies seized the opportunity to venture into the organic and reduced-sugar spaces in an effort to tap into rising consumer demand for more natural and healthy beverages.
In 2018, powder concentrates posted another heavy decline in both volume and current value terms. This can be attributed to the fact that consumers perceive powder concentrates as both artificial and unhealthy.
Despite the overall decline of powder concentrates, one particular area within the category performed positively, namely sports powder concentrates. These products’ convenience and functionality somewhat offset the health considerations of more active consumers, who consider them almost medical products, rather like sports nutrition powders.
In 2018, farmers’ markets went from being monthly or weekly events to a permanent fixture in Sofia and Plovdiv. The popularity of organic markets which sell local artisanal products continued to spread to other large cities and regions.
Divika is an example of a local producer which has been able to tap into the health and wellness trend to attract nostalgic urban consumers looking for artisanal-style products using local ingredients such as berries, apples and plums. After the successful launch of its not from concentrate brand Naberini, the company then introduced Biogled liquid concentrates.
A limited number of manufacturers in powder concentrates helped Kendy to maintain its dominance in 2018 and achieve both modest value and volume sales growth. Kendy offers two legacy brands, Step and Frutti.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Concentrates industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Concentrates in Bulgaria market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.