The outlook for concentrates looks fairly bleak with the strong health and wellness trend likely to continue having a negative impact on demand for these products. One positive for the category is the relative affordability of these products, which could become increasingly important if the local economy continues on its downward trajectory.
Liquid concentrates is seen to have limited growth potential on a per capita basis but it will nonetheless likely continue to outperform powder concentrates over the forecast period. This is largely thanks to continued innovation by smaller and niche players in the market which are offering premium brands featuring higher quality and organic ingredients, with some focusing on the use of superfruits to build interest.
Due to the limited growth prospects for the category there are not expected to be any major shake ups in the competitive landscape, with new launches likely to be limited to new flavours, reduced sugar/sugar free options, and niche premium offerings. Additionally, due to the lack of interest and demand it is also likely that the marketing and promotion of these products will likely also remain limited, representing a further obstacle to growth.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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