Concentrates remains undynamic in 2021, dominated by powder concentrates which are mostly represented by local companies and imported from Russia and Ukraine. This is because the style of soft drink was inherited in Azerbaijan from Soviet heritage and mostly consumed by older people.
The main flavours among powder concentrates remain fruit and berries, as not-from concentrates kissels, prepared at home, are made from berries. Therefore, other flavours are mostly stable and are not expected to post any significant changes in the next several years.
Concentrates in Azerbaijan is very dependent on foreign brands. Kissels are very popular in Russia and Ukraine and are imported to Azerbaijan from these countries.
Concentrates is expected to see flat a flat performance over the forecast period, as it is a mature category which has formed its target audience in the country years ago, and no notable dynamism is expected to be seen over the forecast period.
Along with the increasing attention to healthy lifestyles, the share of sports drinks in powder concentrates is expected to increase. This will also be supported by consumers becoming more aware of and selective about their diets and nutrition.
Concentrates is predicted to return to growth in the on-trade channel during the forecast period, as outlets gradually recover after the disruptions caused by the spread of COVID-19. Over the forecast period, with growing consumer awareness and developing modern retailing, new players are likely to appear, driving slight volume growth and the saturation of concentrates in Azerbaijan.
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This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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