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Concentrates in Kenya

December 2020
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Concentrates industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Concentrates industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Concentrates in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Concentrates in Kenya?
  • To what extent are health considerations impacting consumption of Concentrates in Kenya?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Kenya?
  • Which are the leading brands in Concentrates in Kenya?
  • What potential exists for multinational or domestic soft drinks companies to expand in Kenya?
  • How are products distributed in Concentrates in Kenya?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Concentrates in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lifestyle changes to impact the shape of concentrates in 2020
Consumer focus on health and wellness following COVID-19 outbreak
Sales concentrated among domestic players

RECOVERY AND OPPORTUNITIES

Health trend set to dilute sales growth
Changing lifestyles and health and wellness to drive innovation
Concentrates faces cross-category competition from Coca-Cola

CATEGORY DATA

Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 2 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

Soft Drinks in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 25 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Concentrates research and analysis database.

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