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Overview:
Understand the latest market trends and future growth opportunities for the Concentrates industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Concentrates in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Concentrates in Kenya?
- To what extent are health considerations impacting consumption of Concentrates in Kenya?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Kenya?
- Which are the leading brands in Concentrates in Kenya?
- What potential exists for multinational or domestic soft drinks companies to expand in Kenya?
- How are products distributed in Concentrates in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Concentrates in Kenya - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic has no more than a modest negative effect on demand
As local consumers become more health conscious, the perceived ‘artificiality’ of concentrates is becoming a drag on growth
Competitive landscape remains quite fragmented
PROSPECTS AND OPPORTUNITIES
Health and wellness trend will continue to weigh on growth
Pandemic economic shock boosts open markets and hawkers at the expense of supermarkets
More brands will turn to social media influencers for marketing purposes
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 2 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 12 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
Soft Drinks in Kenya - Industry Overview
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Concentrates
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Liquid Concentrates
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Powder Concentrates