The growing health awareness amongst consumers is undermining demand in the concentrates market. This category of consumers has grown exponentially since the outbreak of the pandemic, which forced 360 lifestyle changes amongst many consumers.
Influencer marketing has taken the retail sector by storm, with big brands relying heavily on this mode of activity for sales and visibility. To broaden their market reach, brands are coming up with creative ways to reach consumers rather than through traditional television adverts.
Concentrates were amongst the most in-demand refreshment options during the panic buying phase of the pandemic. Many consumers opted for concentrates owing to their longer shelf life in comparison to fresh juices, which require refrigeration and are also more costly per unit.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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