Government aid and other liquidity incentives provided to local consumers for several years in Chile to address the financial impact of the pandemic, resulted in premiumisation of soft drinks, whereby there was a greater preference for more expensive juice and carbonates, instead of affordable concentrates. As the Chilean economy experiences a slowdown and financial incentives come to an end, some local families are likely to search for more affordable options heading into the forecast period.
Powder concentrates will remain the most important contributor to category sales over the forecast period. Nevertheless, disruptions caused by the pandemic have encouraged players to identify ways to develop healthier attributes and a greater variety of flavours, as offered by other soft drinks.
Chileans are increasingly searching for more natural products, which is placing pressure on category players to eliminate artificial colourants, and use natural sources of sweeteners, amongst other attributes. Nevertheless, this might not be sufficient to counter the fact that many concentrates remain substitutes of original products, such as juice, perceptions which are already well established in Chile amongst consumers.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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