The health and wellness trend looks set to threaten growth of concentrates over the forecast period unless innovation in the category evolves to better meet the demands of health-conscious consumers. Concentrates are not only perceived as high in sugar, but also are rich in artificial additives and colourings.
Although concentrates is expected to struggle to achieve more dynamic growth over the forecast period, due to the weak performance of the liquid format, traditional consumption habits should help to ensure further demand for powder concentrates. Most notably, concentrates are traditionally consumed during the holy month of Ramadan, as their sugar content provides an energy boost for Muslims breaking their day-long fast at the evening meal of Iftar.
Although concentrates will remain an undynamic performer in the United Arab Emirates over the forecast period, mainly under the pressure of the health and wellness trend, the convenience factor, traditional consumption habits, and affordability will help maintain stable off-trade volume sales for the powder format due to its higher conversion factor. Consumer spending has been limited as disposable incomes have declined in the face of inflation.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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