Executive Summary

Mar 2019
PROSPECTS
Liquid concentrates prevails owing to amargos

Liquid concentrates are expected to see continued growth in the forecast period, driven by “amargos”.

Moderate growth for powder concentrates

Powder concentrates represents the most affordable product in flavoured drinks, and is suitable for a wide range of consumption occasions. Consumers are seeking convenience, portability, a better taste and better nutrition.

Warehouses: A new key channel

Cash and carry warehouses have become a very important channel for Argentinian consumers, and was one of the fastest growing retail channels in the country during 2017 and 2018. The economic crisis and the consequent decline in consumer purchasing power has benefited warehouses, as consumers can purchase goods through this channel at lower prices.

COMPETITIVE LANDSCAPE
Mondelez continues to lead

Mondelez Argentina SA retained its leading position in concentrates in 2018, although it has lost ground against value-priced powder options. It has a longstanding presence and a wide portfolio of products, which includes brands such Tang, Tang Fresh, Clight and Verao.

Rinde 2 (Fedesur SA) continues to gain share

Fedesur SA, a local company that started its business in 2004, with the production and commercialisation of powder concentrates, has become a strong player through the brand Rinde 2.

Día% expands in private label

Hard discount stores continue expanding, driven by the economic instability characterising Argentina. Purchasing power has declined significantly, and consumers have started to prefer small grocery outlets or discount stores to reduce their bills.

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Concentrates in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Concentrates in Argentina?
  • What are the major brands in Argentina?
  • Who are the key consumers of concentrates in Argentina?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Concentrates in Argentina - Category analysis

HEADLINES

PROSPECTS

Liquid concentrates prevails owing to amargos
Moderate growth for powder concentrates
Warehouses: A new key channel

COMPETITIVE LANDSCAPE

Mondelez continues to lead
Rinde 2 (Fedesur SA) continues to gain share
Día% expands in private label

CATEGORY DATA

Concentrates Conversions
Summary 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 3 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Soft Drinks in Argentina - Industry Overview

EXECUTIVE SUMMARY

Problematic economic scenario in 2018
Soft drinks consumption in decline
Leading companies cede ground to local players
Innovation towards healthier soft drinks
Mild economic rebound forecast in the mid-term

MARKET DATA

Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 31 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 32 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 51 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Argentina
Trends

DEFINITIONS

SOURCES

Summary 2 Research Sources