Liquid concentrates are expected to see continued growth in the forecast period, driven by “amargos”.
Powder concentrates represents the most affordable product in flavoured drinks, and is suitable for a wide range of consumption occasions. Consumers are seeking convenience, portability, a better taste and better nutrition.
Cash and carry warehouses have become a very important channel for Argentinian consumers, and was one of the fastest growing retail channels in the country during 2017 and 2018. The economic crisis and the consequent decline in consumer purchasing power has benefited warehouses, as consumers can purchase goods through this channel at lower prices.
Mondelez Argentina SA retained its leading position in concentrates in 2018, although it has lost ground against value-priced powder options. It has a longstanding presence and a wide portfolio of products, which includes brands such Tang, Tang Fresh, Clight and Verao.
Fedesur SA, a local company that started its business in 2004, with the production and commercialisation of powder concentrates, has become a strong player through the brand Rinde 2.
Hard discount stores continue expanding, driven by the economic instability characterising Argentina. Purchasing power has declined significantly, and consumers have started to prefer small grocery outlets or discount stores to reduce their bills.
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This industry report originates from Passport, our Soft Drinks market research database.