Executive Summary

Mar 2019
PROSPECTS
Development is limited with growth coming from liquid concentrates

Although soft drinks overall grew significantly in 2018, concentrates lagged behind. With an increasing number of consumers looking for healthier and more natural soft drinks options such as bottled water or freshly squeezed juice, sweetened drinks were chosen less often.

Modern retailers focus on liquid concentrates with powders becoming more niche

Modern grocery retailers are moving away from powder drinks as consumers perceive fruit or cola flavoured powdered drinks as artificial both in flavour and colour. Traditional bread and malt-based powder concentrates, iced teas and kisielius, however, remain popular and ensure relative stability in sales.

Water enhancers remain a novelty in Lithuania

Globally, water enhancers are a growing trend among people who want to add flavour to water or other drinks without adding extra calories. In Lithuania, water enhancers had only entered specialised sports nutrition stores by the end of the review period but had attracted attention on social media and among fitness enthusiasts.

COMPETITIVE LANDSCAPE
Rimi Lietuva expands liquid concentrates private label portfolio

Rimi Lietuva now has the broadest private label liquid concentrate assortment among Lithuanian retailers offering affordable, mid-range and natural liquid concentrates. Its I Love eco line is one of the best recognised cordials offering a sustainable and natural option to prepare diluted drinks.

Healthy choice syrups offer natural liquid concentrates derived from fruits and berries

In 2018, Sveika Energija UAB, introduced Healthy Choice liquid concentrates, catering to health-conscious consumers. Healthy choice syrups are made only from natural ingredients avoiding artificial flavours, aromas and colourants.

Hybrid liquid teas are popular during colder months

Towards the end of the review period, liquid tea gained in popularity, especially during the colder months. One of the first brands to offer liquid teas to Lithuania was Skanove.

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Concentrates in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Concentrates in Lithuania?
  • What are the major brands in Lithuania?
  • Who are the key consumers of concentrates in Lithuania?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Concentrates in Lithuania - Category analysis

HEADLINES

PROSPECTS

Development is limited with growth coming from liquid concentrates
Modern retailers focus on liquid concentrates with powders becoming more niche
Water enhancers remain a novelty in Lithuania

COMPETITIVE LANDSCAPE

Rimi Lietuva expands liquid concentrates private label portfolio
Healthy choice syrups offer natural liquid concentrates derived from fruits and berries
Hybrid liquid teas are popular during colder months

CATEGORY DATA

Concentrates Conversions
Summary 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 2 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Soft Drinks in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Prolonged and unusually warm summer aids growth of soft drinks
Niche and premium products emerge into mainstream
PepsiCo and Lidl soft drinks gain share
Global beverage trends shape novelty launches
Still natural mineral bottled water to record strong growth over forecast period

MARKET DATA

Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources