Concentrates

While concentrates sees a slight decline in off-trade volume sales in RTD terms in 2022, this is mostly due to the previous high growth seen in 2020 and 2021, with sales remaining at a higher level than in 2019. The drop in off-trade sales in 2022…

In 2022, liquid concentrates is set to see by far the strongest performance within concentrates, expected to see double-digit growth in off-trade current value terms and solid growth in volume terms. The main consumer group, millennials, has been…

The private label share in concentrates is expected to grow in off-trade volume terms in 2022. However, the driving factor is more complicated than simply the traditional value proposition provided by private label, seen in other soft drinks…

Concentrates registered healthy volume growth in 2022, despite price increases due to spiralling inflation triggered by the war in Ukraine, which has led to an energy crisis. The main for reason for the positive performance of concentrates was that…

Concentrates witnessed solid retail volume growth in 2022 supported by new product innovation in liquid concentrates and reduced sugar variants from brands such as Zeroh! and Sodastream. These helped to attract more health-conscious consumers, as…

The pandemic and subsequent home seclusion in Germany gave a significant boost to demand for concentrates in 2020, particularly for liquid concentrates, through off-trade. As sales of SodaStream and other soda machines for home usage are increasingly…

The demand for products offering enhanced health benefits is experiencing a significant upward trajectory. Pioma Industries, the leading concentrates company, has recognised this trend and developed products catering to general health and wellbeing…

Concentrates have historically offered consumers a lower RTD unit price relative to RTD soft drinks, due to bulk volumes. However, despite inflationary pressures, consumers continue prioritising time efficiency and convenience over price, as they…

Health conscious consumers are shifting towards the adoption of natural fruit juices as an alternative to concentrates, which is dampening category growth. Several manufacturers operating in the concentrates category are now focusing on and shifting…

Suntory Beverage & Food Nigeria Ltd leads concentrates in both off-trade volume and value share in 2022. The Ribena brand is a household name, particularly among children. Parents would normally add such drinks to their children's lunch packs for…

The concentrates industry in Australia has experienced a long-term gradual decline in consumption, as the main demographic ages and the category has not gained traction with younger consumers. This trend experienced a reversal during the pandemic,…

Concentrates is a relatively small category and registered minimal growth over the review period. While its performance was positive in 2020, with people spending more time at home, sales contracted in 2021 and again in 2022. Once society completely…

Powder concentrates demonstrated the fastest volume growth in concentrates in Estonia in 2022 thanks to their low price, compactness, convenience of preparation (especially when travelling), and long shelf life. Liquid concentrates also recorded…

The war in Ukraine is leading to an energy crisis, which in turn is leading to soaring inflation. Ironically, this is having a positive effect on concentrates, as it is more affordable than other soft drinks. As a result, concentrates are expected to…

Concentrates is witnessing decline in retail volume sales since it is dominated by powder concentrates which are mostly represented by local companies and imported from Russia and Ukraine. This style of soft drink was inherited in Azerbaijan from…

Concentrates will continue to record an off-trade volume decline in 2022, driven by the declines seen in the dominant category powder concentrates. This is a clear indication that there is a long-term consumer shift away from concentrates towards…

The powder concentrates category has recorded year-on-year declines throughout the review period, and is set to maintain this trend. This consistent decline has occurred for several reasons, including a lack of advertising and promotional activity,…

In 2022, price increases due to the economic crisis led to weakened brand loyalty in concentrates. Even though leading players were launching new products in line with the growing health and wellness trend, the share of private labels was growing due…

Concentrates is expected to register healthy current retail value growth, though retail volume growth is expected to fall, as inflation takes hold. The war in Ukraine is pushing up global fuel prices and impacting retail prices. However, it is not…

Concentrates is expected to register minimal volume growth in 2022 and continues to remain a small product area, with little innovation. Growth has slowed over the review period, as consumers are increasingly concerned about the high sugar and…