Concentrates

In 2022, liquid concentrates is set to see by far the strongest performance within concentrates, expected to see double-digit growth in off-trade current value terms and solid growth in volume terms. The main consumer group, millennials, has been…

The private label share in concentrates is expected to grow in off-trade volume terms in 2022. However, the driving factor is more complicated than simply the traditional value proposition provided by private label, seen in other soft drinks…

Concentrates registered healthy volume growth in 2022, despite price increases due to spiralling inflation triggered by the war in Ukraine, which has led to an energy crisis. The main for reason for the positive performance of concentrates was that…

While concentrates sees a slight decline in off-trade volume sales in RTD terms in 2022, this is mostly due to the previous high growth seen in 2020 and 2021, with sales remaining at a higher level than in 2019. The drop in off-trade sales in 2022…

Concentrates witnessed solid retail volume growth in 2022 supported by new product innovation in liquid concentrates and reduced sugar variants from brands such as Zeroh! and Sodastream. These helped to attract more health-conscious consumers, as…

The pandemic and subsequent home seclusion in Germany gave a significant boost to demand for concentrates in 2020, particularly for liquid concentrates, through off-trade. As sales of SodaStream and other soda machines for home usage are increasingly…

Concentrates have historically offered consumers a lower RTD unit price relative to RTD soft drinks, due to bulk volumes. However, despite inflationary pressures, consumers continue prioritising time efficiency and convenience over price, as they…

Health conscious consumers are shifting towards the adoption of natural fruit juices as an alternative to concentrates, which is dampening category growth. Several manufacturers operating in the concentrates category are now focusing on and shifting…

Suntory Beverage & Food Nigeria Ltd leads concentrates in both off-trade volume and value share in 2022. The Ribena brand is a household name, particularly among children. Parents would normally add such drinks to their children's lunch packs for…

Powder concentrates face higher volume sales growth than liquid concentrates in 2022. In powder concentrates, there are a greater variety of modern drinks that support health and wellness, such as those boosting immunity and that are fortified with.…

Off-trade volume sales of concentrates contracted in 2022. This was due to negative pressure from the resumption of cross-border trade. This was particularly the case for liquid concentrates, which are popular purchases when Norwegians go on…

Although the category continued to face strong competition from carbonates and juice, concentrates remained widely popular, enjoying a traditional appeal among the local population. Concentrates remained particularly popular among rural and…

Following a marginal decline in 2021, concentrates is poised to record modest growth in off-trade volume terms in 2022. Demand has been bolstered by heightened budget-consciousness among Egyptians amidst rapidly rising inflation and falling…

On-trade sales of concentrates remained negligible in 2021; however, foodservice still had an influence on the performance of the category. With COVID-19 restrictions being eased, consumers started to eat out at foodservice outlets more frequently,…

Both liquid and powder concentrates responded negatively to the COVID-19 pandemic. The main reason for this was due to lost consumption opportunities such as on-the-go, in the office, and after training at the gym. Likewise, competition from other…

In the years prior to the pandemic, concentrates showed a very conservative sales behaviour. Consumers with improved incomes given the strengthening of the middle class, tended to upgrade their consumption towards carbonates, juices or other RTD soft…

Sales of concentrates in Slovakia in 2022 are expected to show growth in current retail value terms, but some decline in volume sales as foodservice recovery in the wake of the pandemic was slower than hoped for and cross-border shopping activity in…

The fast developing health and wellness trend is having a negative influence on demand for concentrates in Bulgaria, which continued to decline in retail volume terms in 2022. The local media is abuzz with information about the health hazards…

Although growth in concentrates is set to slow from the exceptional level seen in 2020, solid total volume growth is expected to be maintained in 2022. Liquid concentrates is expected to see the best performance, with on-trade sales set to see the…

Concentrates have witnessed very low levels of activity in recent years and now lacks dynamism overall. Although there are a few big players within concentrates, advertising investment is low and innovation is minimal. The category’s lacklustre…