Concentrates

PepsiCo remains among the key soft drinks manufacturers in the world. The expansion of its portfolio and recent acquisitions have contributed to the company’s success. While functional drinks are a pillar of PepsiCo’s strategy to enhance healthier…

Off-trade volume growth in concentrates was constrained in 2020, despite recording an increase in volume growth compared to the end of the review period, as consumers focused on prioritising their spending. As concentrates are not really considered a…

Danone is the eighth biggest soft drinks company globally, with a historical focus on bottled water. Although it suffered impacts from COVID-19 in 2020, the company continued to diversify its portfolio in RTD tea, RTD coffee and juice. It also…

Concentrates remains a small category of soft drinks in Morocco and although the core consumer base for these products is relatively limited, recent years have seen demand continuing to increase among this core consumer base. However, the onset of…

2020 saw sales of concentrates increase despite a deceleration in sales growth in both the on-trade and off-trade channels. While the COVID-19 pandemic put pressure on sales, the positive performance of the category can be attributed mainly to the…

Whilst concentrates saw off-trade current value sales grow significantly in the United Arab Emirates in 2020, this growth was merely a consequence of the rise in prices in the product area following the introduction of excise tax of 50% on products…

The appeal of concentrates remained limited among local consumers in 2020, as it is seen as neither essential nor a particularly healthy soft drink option. Nevertheless, this category still registered some growth in off-trade current value and volume…

In 2020, the existing decline in sales of concentrates in Australia was slowed down slightly by an increased demand for liquid concentrates. This was propelled by the cocktail culture, people staying at home more and drinking more tap water as well…

Concentrates is a relatively unpopular category among Ukrainian consumers, both in general and in part because consumers look for products that have lower sugar content and those which are more available in foodservice outlets. Therefore, the…

In response to the pandemic, concentrates will see volume sales boosted as growth rates increase compared to 2019. The main reason for this is due to increased consumption opportunities as a result of lockdown. With more consumers spending more time…

COVID-19 has had a somewhat positive impact on concentrates in 2020. Children tend to be the key consumers of concentrates, therefore with school closures and children spending more time at home, parents have turned to concentrates as a…

Concentrates are no longer available in Georgia, with sales expected to remain negligible over the forecast period.

Off-trade volume sales of liquid concentrates is set to record positive growth due to the outbreak of COVID-19. This was due to consumers increasing their consumptions of concentrates within the home, with many workers working from the household,…

Remaining a niche category within Lithuanian soft drinks with stagnant volume sales, demand for concentrates declined in 2020, with the powder format performing marginally worse. These products are not deemed essential in many local households, and…

Towards the end of the review period, concentrates has been seen gradually slowed growth and this is expected to continue in 2020. Regardless of the pandemic, concentrates has been losing traction as it is largely perceived as an outdated product…

After poor performance in retail volume terms across the review period, concentrates saw some growth in volume sales in 2020 as greater numbers of consumers, especially younger children, were forced to stay at home during the government-mandated…

The increased focus on health and wellness that emerge from the COVID-19 pandemic during 2020 encouraged the launch of a new player in liquid concentrates. Thisted Bryghus is a company primarily known in Denmark for brewing beer and the company…

Similar to previous economic crisis, as soon as disposable income drops consumers tend to gravitate to concentrates. Therefore, once the economic fallout from the COVID-19 pandemic emerged in 2020, demand for concentrates increased. Furthermore,…

On-trade sales of concentrates is set to be negatively impacted by the outbreak of COVID-19, recording a double-digit decline, compared to on-trade volume growth of 1% in 2019. In the on-trade channel, concentrates are served within nightlife venues,…