Concentrates

Concentrates were typically used as liquid enhancers; however, with the market being flooded by lower- priced products (such as flavoured water, vitamin water, flavoured milk and other natural products), consumers are gradually shifting to these ...

Liquid concentrates remained in decline in both off-trade volume and value in 2018. Liquid concentrates saw the strongest decline in both off-trade value and volume within concentrates in 2018. Per capita volume consumption of liquid concentrates was...

Despite the boom in carbonates and juice, concentrates saw continuous sales growth due to relatively low pricing. This makes concentrates a popular option among the mass of price-sensitive consumers. Moreover, the volume of concentrate used per drink...

Concentrates in Tunisia continued to record a positive performance in 2018. The category was influenced by trends that had a generally positive effect on other soft drinks, such as carbonates and juice. Over the forecast period, growth will be ...

Concentrates remains fragmented and underdeveloped in Azerbaijan due to low consumer awareness and narrow coverage. While powder concentrates has a negative perception due to rising awareness of the consequences of chemical additives and the harm to ...

Due to the high presence of RTD varieties within soft drinks, concentrates remained unpopular in Kazakhstan. Local consumers perceive these drinks as artificial and are not ready to devote time to having to prepare them. Low opportunities within the ...

Concentrates in Belarus continued to be entirely dominated in 2018 by powder concentrates, with kisel being the main type. In 2018, powder concentrates recorded a slowdown in volume growth, partly because kisel continued to be seen by many young ...

Concentrates are a seasonal product in Egypt. They are usually purchased by Egyptian consumers for large gatherings with numerous guests, such as weddings or birthday parties. Another season when concentrates are popular is the month of Ramadan....

Although soft drinks overall grew significantly in 2018, concentrates lagged behind. With an increasing number of consumers looking for healthier and more natural soft drinks options such as bottled water or freshly squeezed juice, sweetened drinks ...

Liquid concentrates is the larger category within concentrates, with substantially larger sales than powder concentrates in both off-trade value and off-trade RTD volume terms. Although powder formats are available, they record low value sales, as ...

It was powder concentrates that saw the stronger growth in 2018, in both off-trade volume RTD and off-trade value terms. This was mainly because the consumer base for powder concentrates is much wider in Serbia than is the case with liquid ...

Most syrups available in mainstream retail over the review period were extremely rich in sugar and contained artificial colourants and flavours. As consumers increasingly paid attention to product labels and ingredients and switched to low calorie, ...

Liquid and powder concentrates continue to attract attention from price-sensitive consumers. In particular, powder concentrates is perceived to be more affordable option than potential substitutes like ready-to-drink juice. This was a key factor ...

Concentrates continued to lose relevance in 2018 due to several factors, for example consumers adopting healthier lifestyles, the impact of traffic light labelling and the natural migration of consumers towards RTD beverages. The continuous launch ...

Both liquid and powder concentrates have strong penetration in Guatemala and are considered mature. However, new product launches do not always attract the attention of consumers. Liquid concentrates usually offers traditional Guatemalan flavours ...

Becoming aware of local consumers’ evolving preferences with their continuing interest in low-sugar, healthier and more natural soft drinks, major concentrates players continued to rely on new flavour combinations and sugar-free proposals to improve ...

Sales of concentrates remained negligible in Uzbekistan in 2018. The category is not expected to see any notable development over the forecast period. ...

Many consumers in Saudi Arabia are used to purchasing concentrates during the holy month of Ramadan, as they are convenient for large family gatherings, and are reasonably priced. Concentrates companies continue to invest heavily in promotional ...

Manufacturers are increasingly being required to innovate their products to ensure they contain lower sugar content as well as provide nutritional information. This is amid rising global health concerns among consumers who are aware of the potential ...

In 2018, concentrates recorded positive off-trade current value and volume growth due to the positive performance of liquid concentrates, which managed to reverse the negative trend earlier in the review period. 2018 witnessed further concentration ...