Concentrates

Liquid concentrates continuously drive the category with vinegar-based products becoming increasingly popular. There has been significant investment in marketing to promote the health benefits of vinegar - such as lowering a consumer’s cholesterol ...

Concentrates is a small category in Costa Rica, with sales only noted in off-trade channels. There were low levels of innovation in concentrates in 2019, with the category driven by affordable pricing, brand awareness, and wide availability of ...

Concentrates remains a small category in Cameroon in 2019, with liquid concentrates accounting for the majority of current value and volume growth. On-trade sales in concentrates are also minimal, with the main consumption of concentrates undertaken ...

There were no changes observed in concentrates during 2019; the category remains poorly presented in stores, and there is a limited number of brands and flavours. Also, due to the strong presence of RTD varieties within soft drinks, concentrates ...

As was the case across the New Zealand soft drinks market, the influence of the health and wellness trend was increasingly visible in concentrates in 2019. Consumers showed growing interest in healthier options introduced towards the end of the ...

Concentrates is consistently declining in popularity, with 2019 showing slightly more positive dynamics thanks to improving disposable income of the population. Powder concentrates is the larger subcategory in concentrates, its volume being formed ...

Due to the tax imposed on all sugar-based drinks, liquid concentrates, which include the brand Teisseire, are thus subject to high rates of tax. Yet despite this, the subcategory is still growing, albeit at a slower pace than historically. This RTD ...

Concentrates saw an improved performance in 2019 compared with the previous year. Preferred by low- and middle-income households because of their affordability and practicality, these products represent a quick option for beverages in the household. ...

After a very brief period of positive volume sales of concentrates during the economic crisis - as these products are usually seen as very affordable - sales have declined again, and no growth is forecast until 2024. Concentrates are seen by many ...

Liquid concentrates in Germany continued to benefit from the home-made cocktails/lemonades trend, giving consumers the opportunity to create their own drinks at home. With many blogs and trade press articles offering recipes and changing ...

Concentrates continued to struggle to attract consumers in 2019 as further declines were seen in volume and value growth over the course of the year. The most obvious reason for this adverse performance is the spread of the health and wellness trend....

In 2019 concentrates demonstrated a weaker performance than in the previous year in volume terms, but a slightly improved performance in current value terms. The volume performance was in line with a general contraction of soft drinks consumption, as...

Liquid concentrates is facing a huge decline in Slovenia, recording flat rate value growth in 2019. Several factors drive this decrease in growth. Firstly, and most influential, is the influence of health and wellness. Sugar awareness is a major ...

Concentrates are not a particularly popular drink in Slovakia, and interest among consumers remained low in 2019, mainly due to concentrates often unhealthy ingredients, and limited promotion. However, Slovak consumers do enjoy trying different ...

Concentrates experienced stagnating demand overall, due to the performance of liquid concentrates in 2019. The latter used to be a popular format in North Macedonia, but interest began to wane over the review period, with the category quickly losing ...

Retail volume and value sales for liquid concentrates continued to decline in 2019. Driven by a desire for healthier or lower sugar options, consumers are choosing to consume RTD drinks instead, given the lack of product innovation within liquid ...

Concentrates witnessed ongoing declines in consumption over the review period, Liquid concentrates are regarded as unhealthy due to their high sugar content. Swedes are increasingly focusing on having a balanced and healthy diet, with a minimal sugar...

In 2019, concentrates saw a slight increase in off-trade volume growth, and a bigger increase in value growth, with the majority of growth coming from powder concentrates. In the Dominican Republic, powder concentrates are widely available and easy ...

Liquid concentrates generally have a smaller consumer base than powder concentrates in Serbia, with liquid concentrate products mostly bought by older consumers and people who live in rural areas. Liquid concentrate products are therefore seeing ...

Concentrates are generally seen as artificially flavoured and sugar-laden soft drinks. Albeit refreshing and traditionally popular, leveraging claims of vitamin fortification to mask their content of sugar and additives, consumers are associating ...