Sports Drinks

The already prominent health and wellness trend received a boost from the experiences of the COVID-19 crisis, both because of concerns about the immediate threat from the disease and because of awareness of the poor diets and sedentary lifestyles…

2021 saw an improvement in the performance of sports drinks, with moderate positive sales growth recorded as the category partially recovered from the strong sales decreases registered in 2020. The poor performance recorded in sports drinks during…

While sports drinks had been experiencing high growth prior to the pandemic, as more and more people concentrated on getting fit, 2020 lockdown put an abrupt halt to the growth, largely because gyms were closed. In 2020, retail value growth was flat…

In 2022, sports drinks in Mexico benefited from the country’s vaccination efforts and the fuller resumption of out-of-home exercise and sports activities as the threat of Coronavirus (COVID-19) faded over the year. The ongoing roll-out of the…

2022 had been expected to be the year in which sports drinks saw a full recovery to pre-pandemic sales levels. The full lifting of France’s remaining COVID-19 restrictions in spring 2022, the resumption of endurance competitions (running, cycling…

Positive sales in sports drinks are being supported by the complete reopening of sporting facilities and gymnasiums following the lockdowns, closures, and restrictions of the pandemic. As such, these are rebound sales as opposed to an uptick in the…

Sports drinks remain a niche in Egypt due to a combination of relatively high pricing and a low level of consumer awareness, but off-trade volume sales are expanding steadily, as distribution widens and local consumers become more interested in…

In 2021, off-trade consumption of sports drinks remained low, as these are not perceived to be essential items and consumers remained price-sensitive. Meanwhile, on-trade sales remained negligible. Although a rebound to growth was seen in sports…

Growth in off-trade volume and current value sales of sports drinks in Norway experienced only a modest deceleration during 2020. Despite the closure of gyms for a period during the spring lockdown, many people continued working out and practicing…

Sport drinks is one of categories which has not been impacted by the introduction of the sugar tax. Many producers used this situation to hike up their unit prices, whether their drinks were high sugar or not in some cases, but average prices in…

The growth in sales of sports drinks is mostly hindered by low consumer awareness, a general lack of innovation and weak new product development. Moreover, many consumers perceive brands like Lucozade, Gatorade and Powerade as simply soft drinks.…

Sales of sports drinks remain negligible in Tunisia in 2021 with sales only present in the parallel market. These products are virtually unknown amongst the country’s population, with only those who have spent time living in other countries, such as…

Having declined during 2020, off-trade volume sales of sports drinks rebounded strongly in 2021. Sports drinks registered a negative sales performance during 2020 as the category struggled to cope with the impact of COVID-19. All fitness and exercise…

In 2021, the negative volume sales trend for sports drinks in both the on-trade and off-trade channels will continue because sports facilities remained closed and COVID-19-related restrictions prevented consumers from spending too much time taking…

Volume sales of sports drinks recovered from the negative impact of the COVID-19 pandemic fairly quickly over 2021. The main factor behind this recovery was the return to normality in the lives of consumers throughout Uruguay, although from March…

Following a slump in 2020, due to conditions arising from the COVID-19 crisis, both volume and value sales of sports drinks saw healthy growth for the second consecutive year in 2022. During the pandemic, successive lockdowns and other movement…

Sports drinks was negatively impacted by the closure of sporting facilities in Estonia in 2020 and the reduction in organised sports in general during lockdown. In addition, sports drinks are not regarded as a necessary feature of sporting activity,…

Sales of sports drinks in Israel declined in 2020 due to home seclusion and periods of lockdown to prevent the spread of COVID-19. Many sports drinks are sold in gyms or fitness centres, therefore the closure of many of these establishments during a…

Sports drinks witnessed a sharp decline in retail volume terms in 2020 with social distancing measures and concerns about catching COVID-19 resulting in consumers reducing their activities outside of the home. Furthermore, economic pressures meant…

The COVID-19 pandemic continued to have a negative impact on the consumption of sports drinks over 2020 and 2021, due to fundamental changes to the lifestyle that fuelled its previous strong growth. Opportunities for exercise were limited during the…