Sports Drinks

Sports drinks saw modest off-trade volume growth in 2022 driven by the strong health trend and rising demand for convenience as people spent more time outside of the home again. In addition, there was limited negative pressure from the resumption of…

Sports drinks continues to record steady growth in off-trade volume sales in 2022. Unlike other soft drinks categories, it has not been strongly impacted by the upheavals linked to the COVID-19 pandemic, since its on-trade sales are negligible.

During the pandemic, Germans looked for different ways to stay fit and healthy as gyms and organised sports were not permitted. Already popular in Germany, interest in running gained further momentum, in particular, trail running or other outdoor…

Sports drinks is dominated by Suntory Beverage and Food Nigeria Ltd in retail volume and value share in 2022 with its Lucozade brand. Its dominant position is largely due to the strong brand loyalty enjoyed by Lucozade in energy drinks, which has…

Like most other soft drinks categories, Asian speciality drinks has not been spared from inflationary pressures, reaching record-high off-trade unit price growth in 2022 resulting from spikes in commodity prices such as sugar and other raw materials,…

Off-trade volume sales of sports drinks are set to continue to rise in 2022. However, the ingredients in sports drinks are increasingly highly scrutinised by Chinese consumers, who require more transparency when it comes to sports drinks. Therefore,…

Sports drinks is an emerging product area and in 2022, it registered volume growth, though volume growth was not as high as the previous year when volume growth was in the double-digits, as Polish society opened up post pandemic lockdowns. Volume…

Following a particularly challenging year in 2020, and only slow recovery in 2021 due to COVID-19 and the subsequent movement restrictions, sports drinks is set to recover to the pre-pandemic level of sales in both off-trade volume and value terms in…

In 2021 the negative volume sales trend for sports drinks in both the on-trade and off-trade channels persisted as sports facilities remained closed and COVID-19-related restrictions prevented consumers from spending too much time taking part in…

With health and fitness becoming increasingly important as a lifestyle trend, sports drinks sales showed a second consecutive year of robust retail volume growth following the COVID-19 crisis. On-trade sales have also recovered well and should reach…

A growing number of consumers in Bulgaria are taking up sport and fitness activities in response to the health and wellness trend, which was further fuelled by the COVID-19 pandemic. This is helping to drive consumption of sports drinks, which…

Sports drinks is witnessing one of the highest growth rates in 2022 benefiting from higher levels of sports practice, the return of face-to-face classes in school and the normal operation of gyms. However, it is also being consumed outside of normal…

Sports drinks is posting positive volume sales growth in both the on-trade and the off-trade in 2022. However, although sports drinks is boosted by the popularity of athletics and some new product entries, it still suffers from lack of visibility,…

The COVID-19 pandemic continued to have a negative impact on the consumption of sports drinks over 2020 and 2021, due to fundamental changes to the lifestyle that fuelled its previous strong growth. Opportunities for exercise were limited during the…

Demand for sports drinks remains very small in Ukraine, with quite limited competition and little in the way of promotional activity. SV-Dnipro TOV’s 4Move brand continued to dominate in 2021, largely due to the fact that it is stocked by grocery…

Sports drinks is an emerging product area in Lithuania and has been registering strong growth in recent years, with the exception of the 2020 lockdowns when gyms were closed. The category is seeing another strong year in 2022 due to rising popularity…

Hydration has gained popularity as a buzz word, working as a holistic treatment for many Brazilian complaints. The halo effect of hydration amongst Brazilians has been influencing decisions, with consumers understanding the benefits of and looking…

Sports drinks bucks the trend in 2022 and are expected to register double-digit retail current value and volume growth in spite of soaring inflation, caused by the energy crisis stemming from the war in Ukraine. With society fully opened up, post…

In 2022, sports drinks are set to record double-digit off-trade volume sales, with the product having succeeded in widening its consumer base. This positive growth was registered as public sports and recreational facilities were allowed to reopen…

2022 has been a positive year for sports drinks with both regular and reduced sugar variants recording further growth. The category continues to benefit from the health and wellness trend, which has resulted in renewed interest and heightened…