Sports Drinks

Sports drinks continued to decline in both value and volume terms, despite strong advertising and alliances with sporting personalities. It is believed that involvement in high-activity sports by time-poor adults is seeing a reduction in ...

Sports drinks are an upcoming concept in India, and awareness about the product is gradually rising. It contains vital minerals and vitamins that are essential for the human body, which is a key reason behind the growing popularity of sports drinks –...

Sports drinks saw minimal unit price growth in 2018. This was the result of price promotions, with price promotions of sport drinks products noted during store checks. Unit price growth over the forecast period is expected to remain almost negligible...

Sports drinks is negligible in Pakistan, with very low awareness and very little availability across retail channels....

Sports drinks did not exist in Azerbaijan in 2018, nor are there any prospects for sports drinks to emerge during the forecast period....

There was no presence of sports drinks in Kazakhstan over the review period. There is no data available to suggest its entry over the forecast period....

Sports drinks were not available in Belarus in 2018. The category is not expected to emerge in the country over the forecast period....

Egyptian consumers are not accustomed to sports drinks, which are usually or targeted at high-income consumers who have greater awareness of their use. Sports drinks have limited availability, and there are only a few brands present in the market. ...

Lithuanians are becoming increasingly active, with many involved in gyms and clubs or simply run individually several times a week. Active lifestyles have become a habit for many Lithuanians and they tend to look at sporting activities responsibly. ...

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The distribution of sports drinks through mainstream channels such as supermarkets, hypermarkets and convenience stores improved in 2018, as all of these channels saw their volume share go up. The situation is a bit different with the leading ...

Sports drinks is a relatively new and small category in comparison to other soft drinks in Latvia. It is increasingly present outside of specialist sports nutrition stores, and the share of sports drinks on the shelves of mainstream hypermarkets and ...

Sports drinks is expected to remain a small category in soft drinks, as demand is likely to be limited to sportspersons and fitness enthusiasts. Most Nigerians do not exercise regularly, and even those that do tend not to consume sports drinks. ...

The consumption of sports drinks continued to increase in 2018 as the category benefited from rising penetration among those taking part in sport. Ecuadorian consumers are becoming increasingly health aware, seeking to maintain their wellbeing ...

In 2018, Embotelladora Centroamericana SA was the most active company in terms of new product launches. In March, it introduced G-Active, a beverage with electrolytes and no calories and mainly targeted fitness fanatics who exercise to lose or ...

As witnessed during previous years, sports drinks remained characterised by low levels of innovation, reflected in the dominance of the two leading brands Powerade and Gatorade. These brands benefit from their strong brand awareness, which leverage ...

Sales of sport drinks remained negligible in Uzbekistan in 2018. The category is not expected to emerge in the country over the forecast period....

The 100% excise tax on sports drinks, as well as the 5% VAT rate and the declining number of expatriates in Saudi Arabia, are resulting in declining demand for sports drinks. Many consumers perceive them as expensive and unhealthy drinks....

There were no measurable sales of sports drinks in Kenya in 2018. The category is not expected to emerge in the country over the forecast period....

In 2018, sports drinks remained a fairly insignificant category within soft drinks. The volume demand for sports drinks is primarily driven by sports professionals or enthusiasts who strictly use sports drinks, which is not the case with most ...