Sports Drinks

2021 saw an improvement in the performance of sports drinks, with moderate positive sales growth recorded as the category partially recovered from the strong sales decreases registered in 2020. The poor performance recorded in sports drinks during…

While sports drinks had been experiencing high growth prior to the pandemic, as more and more people concentrated on getting fit, 2020 lockdown put an abrupt halt to the growth, largely because gyms were closed. In 2020, retail value growth was flat…

Sports drinks is an emerging product area in Lithuania and has been registering strong growth during the review period, until the pandemic hit, During the 2020 lockdowns, with gyms closed etc, it registered minimal value growth and stagnant volume…

Sports drinks registered a recovery in 2021, after being negatively impacted by the lockdown in 2020. In 2021, sports drinks registered an increase in retail current value and volume sales, after the decline in 2020. With society opening up in 2021,…

Historically, the category has been associated purely with consumption in gyms and sports venues, with marketing communication generally always focused on these moments. However, for several years now, some brands have been making efforts to try to…

Suntory Beverage & Food Nigeria Ltd dominates sports drinks in Nigeria. The company’s long-established Lucozade Sport brand gained further share in 2021 thereby entrenching itself as the dominant sports drink in Nigeria, building on its strong brand…

Sports drinks demonstrated strong off-trade volume growth throughout most of the review period as the category continued to establish itself in Ecuador. However, this strong growth was interrupted in 2020 due to the implementation of COVID-19…

Sports drinks, which registered strong growth in the years up to the pandemic, was severely negatively impacted by government restrictions to halt the spread of the virus, including lockdowns. Moreover, sports drinks suffers from low awareness in…

Retail sales in sports drinks have been well maintained over the time of the pandemic, both in 2020 and 2021, in line with the rising health trends inspiring consumers to exercise more often. As such, many consumers embraced sports drinks to promote…

Having declined sharply in 2020, off-trade volume sales of sports drinks saw no more than a partial recovery during 2021. The core consumers of sport drinks are blue-collar workers, such as farmers, drivers and labours, who consume these beverages to…

The COVID-19 pandemic limited consumers’ opportunities to take part in sport and exercise in 2020, as facilities such as gyms and leisure centres were forced to close and many sporting events were cancelled. While many consumers engaged in informal…

Sports drinks was negatively impacted by the closure of sporting facilities in Estonia in 2020 and the reduction in organised sports in general during lockdown. In addition, sports drinks are not regarded as a necessary feature of sporting activity,…

Sales of sports drinks in Israel declined in 2020 due to home seclusion and periods of lockdown to prevent the spread of COVID-19. Many sports drinks are sold in gyms or fitness centres, therefore the closure of many of these establishments during a…

Sports drinks witnessed a sharp decline in retail volume terms in 2020 with social distancing measures and concerns about catching COVID-19 resulting in consumers reducing their activities outside of the home. Furthermore, economic pressures meant…

The COVID-19 pandemic continued to have a negative impact on the consumption of sports drinks over 2020 and 2021, due to fundamental changes to the lifestyle that fuelled its previous strong growth. Opportunities for exercise were limited during the…

Sports drinks was one of the main product areas within soft drinks to be negatively impacted by the COVID-19 pandemic in 2020. As the consumption of sports drinks heavily relies on consumers doing sports activities, demand dropped drastically in…

Several factors are contributing to the decline in off-trade volumes of sports drinks in Finland in 2021. Firstly, the continuing COVID-19-related restrictions imposed on gyms and sports centres resulted in fewer people taking part in sports and…

Demand for sports drinks remains very small in Ukraine, with quite limited competition and little in the way of promotional activity. SV-Dnipro TOV’s 4Move brand continued to dominate in 2021, largely due to the fact that it is stocked by grocery…

The reason for such steep declines in sales in sports drinks is due to the pandemic outbreak happening during summertime, which usually is the peak period for sports drinks, as people tend to take part in more outdoor sporting activities and…

Slovakia began to ease its COVID-19 restrictions in 2021 with this including the reopening of gyms and sports venues in April. This move helped re-establish a more frequent consumption of sports drinks in the second half of the year. The resumption…