Sports Drinks

Hydration is one of the fastest growing and most important occasions in global soft drinks, spanning premium packaged water, sports drinks and plant waters. This spotlight report briefly considers alternative products in this space, particularly ...

In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the soft drinks industry, drawing on an Industry Insights survey of 269 professionals working in soft ...

This report examines the changing distribution environment for global soft drinks, identifying the fastest growth channels across store-based, traditional, modern grocery, non-store and on-trade. As consumer category preferences continue to evolve, ...

Moving on from the “war on sugar” to more action on and reduction of sugar – this spotlight explores where we stand today. Is sugar still as significant as it was in 2015? What types of sugar matter most and why? As research in these areas continues,...

While the growth of grocery internet retailing is a major long-term opportunity for soft drinks, it is not without serious challenges in terms of driving (or simply sustaining) impulse beverage occasions. This spotlight report explores how ...

Sports drinks continued to be threatened by other categories which are perceived as healthier and lighter in terms of sugar content. Functional bottled water and reduced sugar energy drinks saw growth, for instance, to the detriment of sports drinks....

In 2017, the UK soft drinks market grew by 1.5% in total volume terms despite the weaker performance of carbonates and juices. While these traditional soft drinks categories are becoming less popular among Britons due to increasing health concerns, ...

Sales of sports drinks continued to decline in 2017. Consumers have a fixed belief that sports drinks are for only sports occasions or hydration purposes. This fixed image has limited the consumer base for sports drinks, and these products continued ...

This report examines the outlook for the global soft drinks industry over the next five years. Recent performance and growth prospects are considered by category and region, including analysis of top performing companies and brands. This briefing ...

The novelty appeal of sports drinks will start to wane during the forecast period; sales growth will start to slow when compared to the remarkable review period performance....

There were no measurable sales of sports drinks in Kenya in 2017. The category is not expected to emerge in the country over the forecast period....

In 2017 soft drinks players in Southeast Asia observed volume decline attributed to weak consumer sentiment and growing health consciousness. Besides exploring the performance of key soft drinks categories, this spotlight briefing examines the launch...

Rising consumer health awareness and interest in sport and exercise continued to support the growth of sports drinks in 2017. Sports drinks are particularly popular due to their functional properties, for example helping to rehydrate the body, with a...

Sports drinks saw another year of growth in the Dominican Republic in 2017, fuelled by the ongoing health trend. With larger numbers of consumers seeking healthier lifestyles and incorporating fitness activities into their regular routines, many are ...

In 2017, Embotelladora Centroamericana launched the first low calorie sports drink under its brand G2 from Gatorade. A 20fl oz bottle only has 50 calories; less than half the sugar and calories contained in traditional Gatorade. The product was ...

Sports drinks kept growing at a stable pace over 2016-2017, mainly driven by the rising popularity of adopting a healthier lifestyle and practicing sport amongst younger consumers, who are usually unconcerned about ingesting added-sugar drinks on a ...

Poles are increasingly focused on health issues. A strong example of this is the attention they give to sport and disciplines such as jogging, strength training and dance. The most important factor when engaging in beneficial physical activity is ...

The soft drinks market in Latin America is undergoing a major shift. Changing market conditions are damaging the growth prospects of sugary beverages, especially carbonates, which have long been the focus of the category in the region. Meanwhile, ...

Sports drinks is a relatively new category in India and awareness is gradually increasing. Sports drinks witnessed double-digit growth in volume and value terms in 2017. Sports drinks contain vital minerals and vitamins needed for the human body. ...

Consumer awareness of health and wellness issues increased over the review period, resulting in a shift in consumer behaviour, which, in turn, led to an increase in both off-trade value and volume sales of sports drinks. The target audience of sports...