Sports Drinks
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Strategy Briefing
Opportunities in Oral Rehydration Drinks
Jul 2018
Hydration is one of the fastest growing and most important occasions in global soft drinks, spanning premium packaged water, sports drinks and plant waters. This spotlight report briefly considers alternative products in this space, particularly ...
Strategy Briefing
Channel Review in Soft Drinks
Jul 2018
This report examines the changing distribution environment for global soft drinks, identifying the fastest growth channels across store-based, traditional, modern grocery, non-store and on-trade. As consumer category preferences continue to evolve, ...
Strategy Briefing
Spotlight on Sugar: Unwanted Attention for the Food and Drink Industry
May 2018
Moving on from the “war on sugar” to more action on and reduction of sugar – this spotlight explores where we stand today. Is sugar still as significant as it was in 2015? What types of sugar matter most and why? As research in these areas continues,...
Strategy Briefing
The Problem of Impulse & E-commerce in Soft Drinks
Apr 2018
While the growth of grocery internet retailing is a major long-term opportunity for soft drinks, it is not without serious challenges in terms of driving (or simply sustaining) impulse beverage occasions. This spotlight report explores how ...
Country Report
Sports Drinks in New Zealand
Apr 2018
Sports drinks continued to be threatened by other categories which are perceived as healthier and lighter in terms of sugar content. Functional bottled water and reduced sugar energy drinks saw growth, for instance, to the detriment of sports drinks....
Strategy Briefing
Will UK Soft Drinks Lose its Fizz with Brexit?
Apr 2018
In 2017, the UK soft drinks market grew by 1.5% in total volume terms despite the weaker performance of carbonates and juices. While these traditional soft drinks categories are becoming less popular among Britons due to increasing health concerns, ...
Country Report
Sports Drinks in Japan
Apr 2018
Sales of sports drinks continued to decline in 2017. Consumers have a fixed belief that sports drinks are for only sports occasions or hydration purposes. This fixed image has limited the consumer base for sports drinks, and these products continued ...
Country Report
Sports Drinks in Chile
Mar 2018
The novelty appeal of sports drinks will start to wane during the forecast period; sales growth will start to slow when compared to the remarkable review period performance....
Country Report
Sports Drinks in Kenya
Mar 2018
There were no measurable sales of sports drinks in Kenya in 2017. The category is not expected to emerge in the country over the forecast period....
Strategy Briefing
Growth Opportunities in Soft Drinks: Southeast Asia
Mar 2018
In 2017 soft drinks players in Southeast Asia observed volume decline attributed to weak consumer sentiment and growing health consciousness. Besides exploring the performance of key soft drinks categories, this spotlight briefing examines the launch...
Country Report
Sports Drinks in Bolivia
Mar 2018
Rising consumer health awareness and interest in sport and exercise continued to support the growth of sports drinks in 2017. Sports drinks are particularly popular due to their functional properties, for example helping to rehydrate the body, with a...
Country Report
Sports Drinks in Dominican Republic
Mar 2018
Sports drinks saw another year of growth in the Dominican Republic in 2017, fuelled by the ongoing health trend. With larger numbers of consumers seeking healthier lifestyles and incorporating fitness activities into their regular routines, many are ...
Country Report
Sports Drinks in Guatemala
Mar 2018
In 2017, Embotelladora Centroamericana launched the first low calorie sports drink under its brand G2 from Gatorade. A 20fl oz bottle only has 50 calories; less than half the sugar and calories contained in traditional Gatorade. The product was ...
Country Report
Sports Drinks in Costa Rica
Mar 2018
Sports drinks kept growing at a stable pace over 2016-2017, mainly driven by the rising popularity of adopting a healthier lifestyle and practicing sport amongst younger consumers, who are usually unconcerned about ingesting added-sugar drinks on a ...
Country Report
Sports Drinks in Poland
Mar 2018
Poles are increasingly focused on health issues. A strong example of this is the attention they give to sport and disciplines such as jogging, strength training and dance. The most important factor when engaging in beneficial physical activity is ...
Strategy Briefing
Soft Drinks in Latin America Enter a New Era
Mar 2018
The soft drinks market in Latin America is undergoing a major shift. Changing market conditions are damaging the growth prospects of sugary beverages, especially carbonates, which have long been the focus of the category in the region. Meanwhile, ...
Country Report
Sports Drinks in India
Mar 2018
Sports drinks is a relatively new category in India and awareness is gradually increasing. Sports drinks witnessed double-digit growth in volume and value terms in 2017. Sports drinks contain vital minerals and vitamins needed for the human body. ...
Country Report
Sports Drinks in Uruguay
Mar 2018
Consumer awareness of health and wellness issues increased over the review period, resulting in a shift in consumer behaviour, which, in turn, led to an increase in both off-trade value and volume sales of sports drinks. The target audience of sports...
Country Report
Sports Drinks in Venezuela
Mar 2018
Sports drinks registered a two-digit volume decline in 2017 for the fifth year in a row. Although not as large as the fall observed in 2016, product shortages and demand constraints continue to be the main factors behind the adverse performance of ...
Country Report
Sports Drinks in Lithuania
Mar 2018
The growing health and wellness trend had a significant impact on almost all categories of soft drinks in Lithuania in 2017. Sports drinks enjoyed the benefits of this trend and demonstrated good off-trade value and volume growth during the year. ...
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