Sports Drinks

Consumers exhibit strong brand loyalty in sports drinks which means new players will require significant investment to win share over the players that are the traditional leaders in the category. Despite this, sports drinks saw minimal unit price ...

Sports drinks in Hong Kong continued to benefit from the health and wellness trend in 2019 as the number of consumers taking part in sports and physical activity kept growing. Feeling the need for exercise, more and more consumers are joining gyms to...

A low level of innovation in sports drinks continues in 2019. This is due to the category being dominated by the leading players, with Powerade from Coca-Cola FEMSA Costa Rica SA dominating in both company and brand value share terms, followed by ...

There were no sports drinks products available in Morocco as of the end of the review period....

In Ukraine, the primary channels for sales of sports drinks are gyms, and specialised offline and online stores. As sports drinks are of limited availability in retail chains, people who do not attend gyms or do not go to buy sports drinks ...

There was no presence of sports drinks in Kazakhstan over the review period. There is no data available to suggest its entry over the forecast period....

Sports drinks posted declines in off-trade volume and current value sales in 2019, continuing the negative trend observed throughout the review period. Despite heavy investment in marketing activities, including sponsorship deals with famous sports ...

Sports drinks saw a continued decline in volume terms in 2019, but growth in current value terms. Both performances represented improvements on the previous year. Reduced sugar sports drinks underpinned the positive performance, despite the difficult...

Off-trade volume sales of sports drinks continue to decline in Brazil, although less quickly than over the historical period, when sales were negatively affected by the economic situation. As the Brazilian economy shows timid signs of economic ...

Over 2019-2024, sports drinks is projected to continue to grow, driven by an increasing share of the population working out and seeking performance-enhancing beverages. Growth will furthermore be supported by increasing product availability and ...

Towards the end of the review period, Israeli consumers become increasingly interested in working out in the gym, playing sport and maintaining their fitness the exercise. This has been extremely positive for sales of sports drinks. Indeed, demand is...

Changing lifestyles, especially across the younger population, has driven growth in sports drinks. Encouraged by the increasing awareness around healthier lifestyles, more and more people in the country are getting involved in sports, aiming to boost...

The sports drinks category saw a continued weakening of its performance in 2019. This was underpinned by consumers’ reduced purchasing power, and the unemployment rate. With constrained discretionary income, consumers reduced spending on soft drinks ...

Sports drinks saw one of the most significant sales growth in soft drinks in 2019. More Slovak consumers are trying to pursue a healthy lifestyle, eating and drinking healthier products and participating in sports activities. Especially popular are ...

Gatorade remained the leader of sports drinks in 2019, leading off-trade value-sales with a dominate share....

Sports drinks continued to record another good year in terms of both off-trade volume and off-trade value sales in 2019. The main reason for this is the growing consumer base. There have been a lot of articles in the printed press and other media ...

After a few years of decline, sports drinks is seeing growth in 2019, driven by aggressive promotions by leading brands, 100Plus and Pocari Sweat. While previously the brands commonly promoted their products with price discounts in retail and ...

Sports drinks continued to record moderate retail volume growth, whilst remaining a niche in 2019. It cannot compete with energy drinks and functional bottled water, where new product launches are rather more common, often featuring caffeine or added...

While sports drinks remained a small category in overall soft drinks in North Macedonia in 2019, the category continued to record stable demand. Although this performance was primarily driven by serious athletes or sports enthusiasts, the number of ...

Sports drinks is expected to continue to post positive off- and on-trade volume and current value growth over the forecast period. The positive economic outlook is likely to see more consumers spend time in foodservice establishments. More ...