Sports Drinks

PepsiCo remains among the key soft drinks manufacturers in the world. The expansion of its portfolio and recent acquisitions have contributed to the company’s success. While functional drinks are a pillar of PepsiCo’s strategy to enhance healthier…

In 2020, sports drinks was one of the worst hit categories in soft drinks by the COVID-19 pandemic in terms of off-trade volume sales. Although inflation meant that the category recorded strong retail current value growth, off-trade volume sales…

Danone is the eighth biggest soft drinks company globally, with a historical focus on bottled water. Although it suffered impacts from COVID-19 in 2020, the company continued to diversify its portfolio in RTD tea, RTD coffee and juice. It also…

Sports drinks remained a marginal category of soft drinks at the end of the review period. Very few people have heard of these products and there is very limited appetite for them among the population. Only hardcore bodybuilders, very committed…

Sales of sports drinks remained a negligible in Tunisia during 2020. These products are virtually unknown among the country’s population, with awareness limited to those locals who have spent time living in other countries, expatriates and immigrants…

Over the review period, excise tax of 100% and VAT of 5% were levied on sports drinks in the United Arab Emirates. The resultant price hikes caused off-trade volume sales to decline sharply. In 2020, a new excise tax of 50% on all beverages with…

Sales of sports drinks have been negatively affected by the closure of gyms and cancellation of sporting events during South Africa’s ‘hard’ lockdown, which lasted from March until June. Many South Africans were also reluctant to return to the gym…

In 2020, total volume sales of sports drinks continued to grow despite a drop in on-trade sales, which are small in comparison to those in off-trade channels. Sources mentioned that through the peak of the pandemic there were decreased sales of…

The consumption of sports drinks in Ukraine in 2020 was able to withstand the negative effect of the COVID-19 pandemic and quarantine measures. In fact, the category was able to show positive growth due to the low base from which it is growing and…

Unlike within other neighbouring countries, sports drinks will not be negatively impacted by the COVID-19 pandemic, as both current value and volume sales grow notably. Although gyms and sports facilities were obliged to close during lockdown, this…

Off-trade volume sales of sports drinks in Israel will decrease in 2020 due to gym closures and reduced exercise opportunities due to COVID-19. Sports drinks are sold in many non-grocery retailers, such as fitness stores, gyms, and fitness centres.…

While all gyms and fitness centres remained closed for much of 2020, consumption of sports drinks partially moved to the off-trade, as Georgians moved to exercising outdoors instead. Overall, sports drinks was still able to post current value growth,…

Off-trade volume sales of sports drinks are set to increase in 2020, moving from 5% in 2019 to 6% in 2020.

Sports drinks remains a niche category in Lithuania which had nevertheless been experiencing growing demand prior to the emergence of the pandemic, due to rising health trends. Demand was driven by an increasing number of consumers exercising or…

Sports drinks will be negatively impacted by the pandemic due to lockdown restrictions seen throughout the country. The Latvian government issued all gym and sports facilities to close for some time which has resulted in declining demand for sports…

Sports drinks was negatively impacted by the closure of sporting facilities in Estonia in 2020 and the reduction in organised sports in general during lockdown. In addition, sports drinks are not regarded as a necessary feature of sporting activity,…

Sports drinks registered a negative sales performance over the course of 2020 as the category struggled to cope with the impact of the COVID-19 situation. Among the main negative influences on category sales during the year was the requirement for…

Out of all soft drinks, sports drinks was among the most negatively affected by COVID-19 in Croatia. Sports drinks felt the effects of COVID-19 early on in 2020, when in late March the country introduced lockdown measures, including the mandated…

In Austria, sports drinks remains a niche area, generally perceived as suited for specific occasions, particularly after working out at the gym, or doing outdoor exercise. As such, restrictions to outside activities during the lockdown had a negative…