Sports Drinks

Sports drinks was one of the soft drinks categories that was strongly impacted by the pandemic-induced mobility restrictions. Many of the traditional consumption occasions involve on-the-go consumption, after workouts at the gym or at public fitness…

Sports drinks saw modest off-trade volume growth in 2022 driven by the strong health trend and rising demand for convenience as people spent more time outside of the home again. In addition, there was limited negative pressure from the resumption of…

With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven in particular by a resurgence in socialising among the younger generation. Various events, including sports, entertainment and auto…

Off-trade volume sales of sports drinks are set to continue to rise in 2022. However, the ingredients in sports drinks are increasingly highly scrutinised by Chinese consumers, who require more transparency when it comes to sports drinks. Therefore,…

Sports drinks is an emerging product area and in 2022, it registered volume growth, though volume growth was not as high as the previous year when volume growth was in the double-digits, as Polish society opened up post pandemic lockdowns. Volume…

Sports drinks is dominated by Suntory Beverage and Food Nigeria Ltd in retail volume and value share in 2022 with its Lucozade brand. Its dominant position is largely due to the strong brand loyalty enjoyed by Lucozade in energy drinks, which has…

Like most other soft drinks categories, Asian speciality drinks has not been spared from inflationary pressures, reaching record-high off-trade unit price growth in 2022 resulting from spikes in commodity prices such as sugar and other raw materials,…

Sports drinks continues to record steady growth in off-trade volume sales in 2022. Unlike other soft drinks categories, it has not been strongly impacted by the upheavals linked to the COVID-19 pandemic, since its on-trade sales are negligible.

During the pandemic, Germans looked for different ways to stay fit and healthy as gyms and organised sports were not permitted. Already popular in Germany, interest in running gained further momentum, in particular, trail running or other outdoor…

Following a particularly challenging year in 2020, and only slow recovery in 2021 due to COVID-19 and the subsequent movement restrictions, sports drinks is set to recover to the pre-pandemic level of sales in both off-trade volume and value terms in…

Sports drinks are seeing a recovery in retail volume sales as Georgians return to more active lifestyles after the COVID-19 pandemic. Healthy lifestyles are attractive among young and middle-aged consumers who are actively engaged in various kinds of…

As with other subcategories within soft drinks, rising average current unit prices have hampered volume sales of sports drinks in Slovakia in 2022 to some extent, as local consumers restrict spending on non-essential products. In addition, new…

Off-trade volume sales of sport drinks recorded a static performance throughout the majority of the review period, a trend that continued into 2022. While retail volume sales saw an upturn in 2021, due to a consumer shift towards perceived…

Still bottled water continued to dominate off-trade volume sales of bottled water in Algeria in 2022, with still natural mineral bottled water the leading category. This is also evident in the on-trade is the same, with carbonated purified bottled…

Sports drinks saw a second year of most volume growth in 2022, following a steep decline in 2020. Prior to the pandemic, such drinks were a popular choice amongst consumers looking to rehydrate and replenish electrolytes playing sport or…

The reopening of recreational parks and resumption of outdoor activities in September 2021 elevated sales for sports drinks, as consumers treat sports drinks as essential beverages to stay hydrated during sporting activities. Furthermore, unlike…

As sports drinks consumption in Canada is highly seasonal, the arrival of the pandemic in the warmer weather months, when there is the most opportunity for sports drinks, has had a large impact on the product area. The cancellations of sports events,…

Following the outbreak of COVID-19, health and fitness has become increasingly important, resulting in sports drinks sales showing a second year of solid growth following the virus outbreak. Both off and on-trade sales will recover, posting…

Sports drinks is witnessing one of the highest growth rates in 2022 benefiting from higher levels of sports practice, the return of face-to-face classes in school and the normal operation of gyms. However, it is also being consumed outside of normal…

Sports drinks is posting positive volume sales growth in both the on-trade and the off-trade in 2022. However, although sports drinks is boosted by the popularity of athletics and some new product entries, it still suffers from lack of visibility,…