Sports Drinks

Market research on the sports drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Sports Drinks in Morocco

Feb 2021

Sports drinks remained a marginal category of soft drinks at the end of the review period. Very few people have heard of these products and there is very limited appetite for them among the population. Only hardcore bodybuilders, very committed ...

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Sports Drinks in South Africa

Feb 2021

Sales of sports drinks have been negatively affected by the closure of gyms and cancellation of sporting events during South Africa’s ‘hard’ lockdown, which lasted from March until June. Many South Africans were also reluctant to return to the gym ...

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Sports Drinks in Tunisia

Feb 2021

Sales of sports drinks remained a negligible in Tunisia during 2020. These products are virtually unknown among the country’s population, with awareness limited to those locals who have spent time living in other countries, expatriates and immigrants...

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Sports Drinks in the United Arab Emirates

Feb 2021

Over the review period, excise tax of 100% and VAT of 5% were levied on sports drinks in the United Arab Emirates. The resultant price hikes caused off-trade volume sales to decline sharply. In 2020, a new excise tax of 50% on all beverages with ...

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Sports Drinks in Australia

Feb 2021

In 2020, total volume sales of sports drinks continued to grow despite a drop in on-trade sales, which are small in comparison to those in off-trade channels. Sources mentioned that through the peak of the pandemic there were decreased sales of ...

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Sports Drinks in North Macedonia

Jan 2021

Unlike within other neighbouring countries, sports drinks will not be negatively impacted by the COVID-19 pandemic, as both current value and volume sales grow notably. Although gyms and sports facilities were obliged to close during lockdown, this ...

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Sports Drinks in Ukraine

Jan 2021

The consumption of sports drinks in Ukraine in 2020 was able to withstand the negative effect of the COVID-19 pandemic and quarantine measures. In fact, the category was able to show positive growth due to the low base from which it is growing and ...

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Sports Drinks in Georgia

Jan 2021

While all gyms and fitness centres remained closed for much of 2020, consumption of sports drinks partially moved to the off-trade, as Georgians moved to exercising outdoors instead. Overall, sports drinks was still able to post current value growth,...

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Sports Drinks in Israel

Jan 2021

Off-trade volume sales of sports drinks in Israel will decrease in 2020 due to gym closures and reduced exercise opportunities due to COVID-19. Sports drinks are sold in many non-grocery retailers, such as fitness stores, gyms, and fitness centres. ...

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Sports Drinks in Croatia

Jan 2021

Out of all soft drinks, sports drinks was among the most negatively affected by COVID-19 in Croatia. Sports drinks felt the effects of COVID-19 early on in 2020, when in late March the country introduced lockdown measures, including the mandated ...

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Sports Drinks in Estonia

Jan 2021

Sports drinks was negatively impacted by the closure of sporting facilities in Estonia in 2020 and the reduction in organised sports in general during lockdown. In addition, sports drinks are not regarded as a necessary feature of sporting activity, ...

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Sports Drinks in Serbia

Jan 2021

Off-trade volume sales of sports drinks are set to increase in 2020, moving from 5% in 2019 to 6% in 2020....

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Sports Drinks in Denmark

Jan 2021

Sports drinks registered a negative sales performance over the course of 2020 as the category struggled to cope with the impact of the COVID-19 situation. Among the main negative influences on category sales during the year was the requirement for ...

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Sports Drinks in Lithuania

Jan 2021

Sports drinks remains a niche category in Lithuania which had nevertheless been experiencing growing demand prior to the emergence of the pandemic, due to rising health trends. Demand was driven by an increasing number of consumers exercising or ...

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Sports Drinks in Latvia

Jan 2021

Sports drinks will be negatively impacted by the pandemic due to lockdown restrictions seen throughout the country. The Latvian government issued all gym and sports facilities to close for some time which has resulted in declining demand for sports ...

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Sports Drinks in Austria

Jan 2021

In Austria, sports drinks remains a niche area, generally perceived as suited for specific occasions, particularly after working out at the gym, or doing outdoor exercise. As such, restrictions to outside activities during the lockdown had a negative...

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Sports Drinks in Saudi Arabia

Jan 2021

In 2020, sports drinks was one of the most severely affected categories within soft drinks in terms of off-trade total volume and value sales. The decline was measured in double digits, mainly due to the fact that sports drinks are easily replaced ...

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Sports Drinks in Canada

Jan 2021

As sports drinks consumption in Canada is highly seasonal, the arrival of the pandemic in the warmer weather months, when there is the most opportunity for sports drinks, has had a large impact on the category. The cancellations of sports events, ...

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Sports Drinks in New Zealand

Jan 2021

Movement and trading restrictions when New Zealand was placed in lockdown from March 2020 as a result of the pandemic, resulted in limited overall demand for sports drinks, due to a lack of sporting activities and the closure of gyms. In addition, ...

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