RTD Tea

Market research on the RTD tea industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

RTD Tea in India

Apr 2019

RTD tea is naturally healthy product and matches the current lifestyle of the millennials. However, RTD tea is not evolved and product awareness remains low. With an increase in the number of players and advertisement the product availability and ...

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RTD Tea in Australia

Mar 2019

Health and wellness trends are leading consumers to seek out healthier alternatives as they move away from carbonates. Kombucha is an example of this, with the Kombucha trend further supported by the craft trend. There has been growing availability ...

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Country Report

Country Report

RTD Tea in Pakistan

Mar 2019

RTD tea is not yet established in Pakistan, and the market size is very small. This is because Pakistani consumers are very particular about the taste, temperature and texture of their tea. The tradition of drinking hot tea in a conventional manner ...

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Country Report

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RTD Tea in Tunisia

Mar 2019

RTD tea represents a fairly new category, with only one brand present, offering mid-to-high priced products mainly through modern grocery retailers. However, new brand entries are predicted over the forecast period, pushing prices down. 2018 ...

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Company Profile

Company Profile

Monster Beverage Corp in Soft Drinks

Mar 2019

The composition of Monster’s product portfolio is analysed in detail, covering the geographic composition of its sales, sales growth in recent years as well as how energy drinks are faring against increased competition from other beverage categories....

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Country Report

Country Report

RTD Tea in Azerbaijan

Mar 2019

RTD tea saw strong growth in 2018 in both volume and value terms, driven by the improved macroeconomic situation and the promotion carried out by local manufacturers. Economic resurgence and the relatively improved disposable incomes of consumers ...

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Country Report

RTD Tea in Kazakhstan

Mar 2019

RTD tea remained highly consolidated in Kazakhstan with the three leading companies holding the majority share of off-trade value sales in 2018. The leading brands offer similar product positioning, flavour variations and packaging design. Modern ...

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Country Report

RTD Tea in Belarus

Mar 2019

In 2018, RTD tea in Belarus continued to post relatively slow volume growth. Widespread product availability in modern retail outlets played an important role in supporting sales. In addition, sales were boosted by a wider range of products in terms ...

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Country Report

Country Report

RTD Tea in Egypt

Mar 2019

Egyptians regard tea as a hot drink, thus RTD tea is not common and consumer awareness of it is limited. RTD tea is mainly targeted at Egyptians with more sophisticated tastes who are looking for soft drinks with a different flavour. These consumers ...

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Country Report

Country Report

RTD Tea in Lithuania

Mar 2019

Warmer weather in Lithuania contributed to the growth of most soft drinks. RTD tea, however, registered a decline in both off-trade volume and current value terms due to changes in distribution. Lithuanian RTD tea was traditionally dominated by ...

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Country Report

RTD Tea in Cameroon

Mar 2019

Although the success of larger categories like carbonates and juice has been unfavourable for the growth of RTD tea, the category still emerged with positive growth in both value and volume in 2018. This was mainly accounted for by off-trade sales. ...

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Country Report

Country Report

RTD Tea in Serbia

Mar 2019

Only still RTD tea had significant sales in Serbia as of 2018. In fact, there was one carbonated RTD tea brand available – Kombucha by a local company Macrobiotic Prom – but its sales remained far from notable. The reasons for this include poor ...

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Country Report

Country Report

RTD Tea in Latvia

Mar 2019

RTD tea is declining in off-trade volume terms, as it is negatively affected by consumers’ migration to healthier options such as bottled water, in particular flavoured water. Despite its long-standing presence in Latvia, the format of iced tea in ...

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RTD Tea in Nigeria

Mar 2019

RTD tea is set to increase its market penetration over the forecast period. This development is supported by the expansion of chained modern grocery retailers, where RTD tea products are most likely to be found. In a similar vein, the rising ...

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Country Report

Country Report

RTD Tea in Ecuador

Mar 2019

The RTD tea category in Ecuador generally offers heavily sweetened products. When launched, RTD tea was marketed as a healthier option to carbonates or even juice drinks and nectars, with consumers perceiving it to be a healthy product because of its...

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Country Report

Country Report

RTD Tea in Guatemala

Mar 2019

In 2017, the average unit price of RTD tea registered a strong double-digit decline, and in 2018 the trend continued but at a much lower rate. Leading brands such as Lipton marginally reduced their prices to be more competitive with other soft drinks...

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Country Report

Country Report

RTD Tea in Costa Rica

Mar 2019

Although RTD tea posted dynamic growth rates (in both off-trade volume and value terms) over the last decade, the category appears to be reaching maturity in Costa Rica, recording a more moderate performance during 2018, where priced-based ...

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RTD Tea in Uzbekistan

Mar 2019

The summer in Uzbekistan started very early in 2018 and lasted until October. In addition, it was exceptionally hot, with temperatures exceeding 50 degrees Celsius during the daytime for several months. This helped boost sales of all soft drinks, but...

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Country Report

Country Report

RTD Tea in Saudi Arabia

Mar 2019

Consumers in Saudi Arabia perceive RTD tea as a healthier alternative to carbonates and energy drinks, with the recent excise taxes have played a key role in influencing consumers’ perception of carbonates and energy drinks. Many RTD tea consumers ...

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Country Report

Country Report

RTD Tea in Kenya

Mar 2019

There were no measurable sales of RTD tea in Kenya in 2018. The category is not expected to emerge in the country over the forecast period....

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