RTD Tea

RTD Tea continued to witness dynamic volume growth in 2022 supported by a recovery in the on-trade as foot-traffic triggered higher rates of on-the-go consumption. RTD tea is a popular drink for consumption at home as well as when on the go in Sweden…

RTD tea is a developing category in Nigeria with strong potential for future growth as its offer of a refreshing and energising product appeals to busy professionals, especially as it is often fruit flavoured. The gradual rise of RTD tea comes as…

Reduced-sugar still RTD teas continue to only make up a relatively small portion of the overall RTD tea category in Australia, with few brands competing in this space. Lipton was among the first to enter the space with a reduced-sugar offering and…

In 2022, reduced sugar still RTD tea is expected to continue to see higher year-on-year off-trade volume growth than regular RTD tea, due to the effect of cannibalisation that was imposed by the commencement of Nutri-Grade from the end of 2022.…

In 2022, consumers have become more concerned with the sugar content in RTD tea rather than its refreshing function. Therefore, although regular still RTD tea is expected to see an off-trade volume decline, reduced sugar still RTD tea is anticipated…

RTD tea sales record a stronger off-trade volume sales growth in 2022 than in 2021, helped by continued new product activity from major players and by a recovery of sales from channels targeting on-the-go consumption, including convenience stores,…

RTD tea registered an increase in volume sales in 2022, after a decline in 2021, when the introduction of a sugar tax of most soft drinks with less than 20% juice content or over 5g of sugar per 100ml, led to steep price rises. That being said,…

With the waning impact of the pandemic, off-trade sales of RTD tea were increasing in 2022 due to this product’s convenient on-the-go nature. Hindustan Unilever, holding a firm grip on still RTD tea, is the leading player with a nationwide presence,…

Despite all the challenges presented by the pandemic followed by increasing inflation in Germany, demand for RTD tea is booming in 2022. New brands and innovative products continue to enter the local market, where musicians and well-established names…

RTD tea has been a challenging category in which to operate during 2022, despite other RTD categories recording strong growth. A key constraint to growth has been the category’s consumer base, which remains relatively small compared with other soft…

Having declined sharply during 2020, off-trade volume sales of RTD rebounded only partially in 2021. The pandemic and the economic shock it precipitated had a significantly negative impact on RTD tea demand in Ukraine. Consumption of RTD tea by…

The distribution of RTD tea remains very limited in Kenya, with a very low level of consumer awareness. Kenya is a tea-drinking country (as well as a major exporter of tea), but most local consumers prefer their tea to be freshly brewed, rather than…

The Turkish RTD tea brand, Di Di, made its first entrance into the Tunisian market in 2022 with three flavours: peach, lemon and bergamot. At the time of writing, Rauch and Di Di are the only two brands available through grocery retailers. During the…

After double-digit volume growth across the review period, RTD tea consumption in Hungary fell during the pandemic as foodservice outlets closed. Nevertheless, products in this category remain popular among local consumers looking for pleasant…

COVID-19 led to a strong sales boost for RTD teas, resulting in positive off-trade volume growth for 2020 and 2021. Following this strong sales boost, RTD tea only recorded moderate off-trade value sales growth and negative off-trade volume sales…

2021 was a year of rebounding demand for RTD tea following the considerable impact of the pandemic on sales through both off-trade and on-trade. Dynamic growth rates continue in 2022, pushed by strong performances of leading brands Kombuchacha and…

RTD tea is projected to see healthy off-trade volume and current value growth over 2022, to continue the category’s recovery from the decline registered in 2020, in the wake of the Coronavirus (COVID-19) pandemic in Mexico. Regular still RTD tea…

RTD tea is a popular soft drink in Kazakhstan and is expected to continue to register very healthy retail volume growth, in spite of hefty price rises. These price rises stem from the war in Ukraine. While skyrocketing international oil and gas…

Reduced sugar still RTD tea recorded the fastest volume growth in 2022, with sales driven by the healthy eating trend and consumers seeking to reduce their sugar intake. The share of regular still RTD tea consequently continued to decline in the…

RTD tea still only generates limited value sales, with little awareness among consumers. Cameroon does not have a tea drinking culture and distribution is mainly through supermarket outlets. In addition, consumers do not see the attraction of RTD tea…