RTD Tea

Red Bull GmbH is the global leader in energy drinks value sales in the world thanks to being a first-to-market player in many markets and premium positioning. Recently, however, various competitors to Red Bull have arisen. The company has also seen ...

Asia Pacific dominates the RTD tea market, accounting for three quarters of global off-trade volume sales. With the leading Chinese and Japanese markets reaching maturity, growth is seeing a shift from pure volume to premium and healthier RTD tea ...

Over the review period, Unilever New Zealand Ltd was unsuccessful with its launch of carbonated RTD tea, and, as a result, the category overall declined in 2015 as the company pulled out of carbonated RTD tea. However, in 2016 there was a resurgence ...

RTD tea is naturally healthy product and matches the current lifestyle of the millennials. However, RTD tea is not evolved and product awareness remains low. With an increase in the number of players and advertisement the product availability and ...

Health and wellness trends are leading consumers to seek out healthier alternatives as they move away from carbonates. Kombucha is an example of this, with the Kombucha trend further supported by the craft trend. There has been growing availability ...

RTD tea is not yet established in Pakistan, and the market size is very small. This is because Pakistani consumers are very particular about the taste, temperature and texture of their tea. The tradition of drinking hot tea in a conventional manner ...

RTD tea represents a fairly new category, with only one brand present, offering mid-to-high priced products mainly through modern grocery retailers. However, new brand entries are predicted over the forecast period, pushing prices down. 2018 ...

The composition of Monster’s product portfolio is analysed in detail, covering the geographic composition of its sales, sales growth in recent years as well as how energy drinks are faring against increased competition from other beverage categories....

RTD tea saw strong growth in 2018 in both volume and value terms, driven by the improved macroeconomic situation and the promotion carried out by local manufacturers. Economic resurgence and the relatively improved disposable incomes of consumers ...

RTD tea remained highly consolidated in Kazakhstan with the three leading companies holding the majority share of off-trade value sales in 2018. The leading brands offer similar product positioning, flavour variations and packaging design. Modern ...

In 2018, RTD tea in Belarus continued to post relatively slow volume growth. Widespread product availability in modern retail outlets played an important role in supporting sales. In addition, sales were boosted by a wider range of products in terms ...

Egyptians regard tea as a hot drink, thus RTD tea is not common and consumer awareness of it is limited. RTD tea is mainly targeted at Egyptians with more sophisticated tastes who are looking for soft drinks with a different flavour. These consumers ...

Warmer weather in Lithuania contributed to the growth of most soft drinks. RTD tea, however, registered a decline in both off-trade volume and current value terms due to changes in distribution. Lithuanian RTD tea was traditionally dominated by ...

Although the success of larger categories like carbonates and juice has been unfavourable for the growth of RTD tea, the category still emerged with positive growth in both value and volume in 2018. This was mainly accounted for by off-trade sales. ...

Only still RTD tea had significant sales in Serbia as of 2018. In fact, there was one carbonated RTD tea brand available – Kombucha by a local company Macrobiotic Prom – but its sales remained far from notable. The reasons for this include poor ...

RTD tea is declining in off-trade volume terms, as it is negatively affected by consumers’ migration to healthier options such as bottled water, in particular flavoured water. Despite its long-standing presence in Latvia, the format of iced tea in ...

RTD tea is set to increase its market penetration over the forecast period. This development is supported by the expansion of chained modern grocery retailers, where RTD tea products are most likely to be found. In a similar vein, the rising ...

The RTD tea category in Ecuador generally offers heavily sweetened products. When launched, RTD tea was marketed as a healthier option to carbonates or even juice drinks and nectars, with consumers perceiving it to be a healthy product because of its...

In 2017, the average unit price of RTD tea registered a strong double-digit decline, and in 2018 the trend continued but at a much lower rate. Leading brands such as Lipton marginally reduced their prices to be more competitive with other soft drinks...

Although RTD tea posted dynamic growth rates (in both off-trade volume and value terms) over the last decade, the category appears to be reaching maturity in Costa Rica, recording a more moderate performance during 2018, where priced-based ...