RTD Tea

RTD tea continues to perform strongly in Spain, despite the challenging operating environment that has impacted soft drinks more broadly in 2022. Both on-trade and off-trade channels are experiencing demand across carbonated RTD tea and kombucha,…

RTD has seen a golden era over the past few years, although the category is now losing its attractivity for Belgium consumers. The previous growth was mainly attributed to pricing competition between leading brands Lipton (from Unilever Belgium NV)…

RTD recovered the lost ground it made in 2021, when there as a significant fall in current value and volume sales. Within retail channels in 2020, RTD tea was not a priority, largely due to its high price, as consumers felt the squeeze from the…

Still RTD tea was negatively impacted in the first half of 2021 due to the ongoing need for home seclusion, as most products are consumed on the go. However, the category benefitted from increasing levels of socialising outside the home as…

In response to the outbreak of COVID-19 in 2021, RTD is set to record further decline in terms of volume sales. The main reason for this decline is its high price positioning as the pandemic has led to ongoing economic problems in 2021. The…

RTD tea recorded strong decline in 2020 due to rising health awareness as consumers continued to shift to healthier and more natural beverages such as 100% juice or carbonated water. Sales were also affected by the red sugar labelling regulations,…

Sales of RTD tea in 2022 are being supported by the return to out-of-home lifestyles and activities following the era of the pandemic, alongside vending machines being installed in high foot traffic areas such as train and bus stations.

In 2021, the retail volume sales of RTD tea will demonstrate low single-digit growth, slightly above that seen in the previous year. Whilst category products saw dynamic increases in the earlier years of the review period thanks to their new entry to…

Retail sales in RTD continue to drop into negative-figure declines in 2021, with volume slumping further and value seeing a slight improvement compared to 2020. Foodservice, however, has rebounded back into positive growth in 2021. This is for a…

RTD tea in Finland will continue to see off-trade volume growth in 2021 due to consumers opting for bigger pack sizes during the lockdown and the increasing interest in kombucha. The latter started a few years ago due to the population’s fascination…

RTD tea saw dramatic declines in total sales in volume and value terms during 2020, due to on-trade outlet closures and the fact that RTD tea relies on on-the-go and impulse purchases, which was impossible due to lockdowns. Conversely, during 2021,…

Total volume sales of RTD tea remain in growth in 2021, helped on part by the strong return to growth of on-trade sales as a result of consumers returning to foodservice. However, growth is slowing, in line with trends that began in 2020. The main…

The review period was challenging for RTD tea as manufacturers focused on their developments in other soft drinks categories. The situation was compounded by the outbreak of COVID-19 with at-home consumption unable to compensate for the sharp decline…

2021 was a year of rebounding demand for RTD tea following the considerable impact of the pandemic on sales through both off-trade and on-trade. Dynamic growth rates continue in 2022, pushed by strong performances of leading brands Kombuchacha and…

RTD tea is projected to see healthy off-trade volume and current value growth over 2022, to continue the category’s recovery from the decline registered in 2020, in the wake of the Coronavirus (COVID-19) pandemic in Mexico. Regular still RTD tea…

RTD tea experienced solid value growth in 2021, following a similar increase in value in 2020. Not all types of RTD tea grew at an equal rate, however, with carbonated RTD tea and kombucha responsible for the bulk of the growth. Carbonated RTD tea…

RTD tea remains a niche category in Tunisia despite its robust off-trade volume growth rate, with its consumption limited to a narrow group of affluent urban dwellers. It is still a relatively new category of soft drinks and one that is still at an…

After several years of double-digit growth in total volume terms, RTD tea experienced a significant decline in consumption in Hungary in 2020 due to the onset of the COVID-19 pandemic. By 2021, the category experienced a healthy rebound mostly due to…

RTD tea continued to see strong off-trade volume growth in 2021, albeit not at the levels being seen before the outbreak of COVID-19. Demand for RTD tea rocketed over the review period thanks to entry of new brands such as Fuze Tea and also private…

CHI Ltd dominated off-trade volume sales of RTD tea in 2021. The company’s RTD tea brand, Chi Ice Tea, has gained a foothold in the Nigerian market and is quite popular with consumers. The company benefits from economies of scale, with its widespread…