RTD Tea

RTD tea continued to see strong off-trade volume growth in 2021, albeit not at the levels being seen before the outbreak of COVID-19. Demand for RTD tea rocketed over the review period thanks to entry of new brands such as Fuze Tea and also private…

CHI Ltd dominated off-trade volume sales of RTD tea in 2021. The company’s RTD tea brand, Chi Ice Tea, has gained a foothold in the Nigerian market and is quite popular with consumers. The company benefits from economies of scale, with its widespread…

Having declined sharply during 2020, off-trade volume sales of RTD rebounded only partially in 2021. The pandemic and the economic shock it precipitated had a significantly negative impact on RTD tea demand in Ukraine. Consumption of RTD tea by…

The distribution of RTD tea remains very limited in Kenya, with a very low level of consumer awareness. Kenya is a tea-drinking country (as well as a major exporter of tea), but most local consumers prefer their tea to be freshly brewed, rather than…

In 2021, the retail volume sales of RTD tea will demonstrate low single-digit growth, slightly above that seen in the previous year. Whilst category products saw dynamic increases in the earlier years of the review period thanks to their new entry to…

Retail sales in RTD continue to drop into negative-figure declines in 2021, with volume slumping further and value seeing a slight improvement compared to 2020. Foodservice, however, has rebounded back into positive growth in 2021. This is for a…

RTD tea in Finland will continue to see off-trade volume growth in 2021 due to consumers opting for bigger pack sizes during the lockdown and the increasing interest in kombucha. The latter started a few years ago due to the population’s fascination…

RTD tea saw dramatic declines in total sales in volume and value terms during 2020, due to on-trade outlet closures and the fact that RTD tea relies on on-the-go and impulse purchases, which was impossible due to lockdowns. Conversely, during 2021,…

Total volume sales of RTD tea remain in growth in 2021, helped on part by the strong return to growth of on-trade sales as a result of consumers returning to foodservice. However, growth is slowing, in line with trends that began in 2020. The main…

The review period was challenging for RTD tea as manufacturers focused on their developments in other soft drinks categories. The situation was compounded by the outbreak of COVID-19 with at-home consumption unable to compensate for the sharp decline…

RTD tea experienced solid value growth in 2021, following a similar increase in value in 2020. Not all types of RTD tea grew at an equal rate, however, with carbonated RTD tea and kombucha responsible for the bulk of the growth. Carbonated RTD tea…

RTD tea remains a niche category in Tunisia despite its robust off-trade volume growth rate, with its consumption limited to a narrow group of affluent urban dwellers. It is still a relatively new category of soft drinks and one that is still at an…

While RTD tea products were still available to purchase at grocery retailers across Mexico, the non-essential nature of these products led to a steep decline in sales in retail volume terms in 2020. As more people stayed at home due to COVID-19 and…

After several years of double-digit growth in total volume terms, RTD tea experienced a significant decline in consumption in Hungary in 2020 due to the onset of the COVID-19 pandemic. By 2021, the category experienced a healthy rebound mostly due to…

RTD tea is mainly consumer on-the-go and the product rea had been registering positive growth over the review period, the pandemic lockdowns in 2020 were bad news. With people spending significant time at home, there was much less demand for RTD tea.…

RTD tea continued to struggle in 2021 with COVID-19 and its impact on the economy forcing many consumers to exercise greater caution in their spending. Peruvians are notoriously price-sensitive and in times of financial difficulty typically avoid…

The increased prevalence of remote working sustained growth in off-trade sales in 2021, which allowed RTD tea to record only a marginal slowdown compared to 2020 despite the recovery of out-of-home consumption fuelling on-trade sales growth. Despite…

The decline in tourist flows in 2020 and 2021, compared to 2019, negatively affected the consumption of RTD tea. This was especially visible via the traditional grocery channel, which targets impulse consumption and where tourists account for a…

RTD tea was the most severely impacted by the pandemic in 2020, with value and volume decline across both retail and foodservice channels. However, COVID-19 was not the cause of the negative performance as such, as RTD had started to struggle before…

Volume sales of RTD tea have seen positive growth in both the on- and off-trade in 2021, after consistently falling over the review period. Positive growth is therefore a rebound from the sharp decline caused by lockdown in 2020, and total volumes in…