RTD Tea

PepsiCo remains among the key soft drinks manufacturers in the world. The expansion of its portfolio and recent acquisitions have contributed to the company’s success. While functional drinks are a pillar of PepsiCo’s strategy to enhance healthier…

RTD tea has low levels of awareness in Egypt, with consumers not accustomed to RTD tea, with most preferencing the hot drink tea. In fact, Egyptians regard tea as a hot drink, and RTD tea remains uncommon, with limited availability. RTD tea is mainly…

Danone is the eighth biggest soft drinks company globally, with a historical focus on bottled water. Although it suffered impacts from COVID-19 in 2020, the company continued to diversify its portfolio in RTD tea, RTD coffee and juice. It also…

RTD tea remains a small and underdeveloped category of soft drinks in Morocco. This is perhaps surprising, given that tea is by far the most popular hot drink in the country and in light of the perpetually warm weather that is experienced in many…

The quarantine lockdown that was imposed upon the population of Tunisia for several weeks at the peak of the COVID-19 pandemic and the strict approach to the principles of social distancing and home seclusion that prevailed for much of the year…

Whilst the mandated closure of cafés, restaurants and other foodservice establishments led to a steep decline in on-trade volume sales of RTD tea in the United Arab Emirates in 2020, off-trade volume sales declined as a consequence of the rising…

Although off-trade volume sales of RTD tea saw increased, albeit marginal, growth in 2020, on-trade sales were negatively affected by the widespread foodservice closures during the COVID-19 pandemic, and although some on-trade volume growth was still…

Upon the outbreak of COVID-19 in the country and the announcement of lockdown, Australians rushed to supermarkets to stock up on essentials. Due to the closure of the foodservice sector, including restaurants and pubs, causing the loss of around half…

The COVID-19 pandemic and all the subsequent quarantine measures had a significantly negative impact on RTD tea sales in Ukraine. Consumption of this category by Ukrainian consumers is mostly situation based. As there were some movement restrictions…

In 2020, the closure of the food service industry due to lockdown regulations has led to on-trade volume sales to plummet. In contrast, off-trade volume sales have benefited from the pandemic, as consumption opportunities have shifted from on-trade…

RTD tea will record slightly higher off-trade growth in 2020 than in previous years due to increased home consumption as consumers stay home to avoid catching COVID-19. This was further benefitted by the travel restrictions which stopped consumers…

RTD tea managed to grow in both off-trade volume and current value terms in 2020, but this growth came at a slower rate than in previous years. The biggest factor in this slowdown was the impact of the COVID-19 pandemic on personal budgets, which…

RTD tea was among the hardest hit categories in soft drinks, recording a heavy decline in off-trade volume sales and off-trade value sales in 2020. This is due to its less established presence and popularity in Uzbekistan, which makes it less…

RTD tea has been experiencing a severe decline over the review period, suffering from strong competition from other product types, primarily carbonates and energy drinks, which are popular among younger consumers. The products have also suffered from…

Demand for RTD tea remained stable in 2020, driven by the dominant and affordable still RTD tea format. With the initial lockdown due to the pandemic introduced during a colder part of the year in March, demand was not adversely impacted with…

In 2020, RTD tea will see declining volume sales. The product area has continued to be negatively affected by consumers migrating to perceived healthier alternatives such as bottled water. In addition, despite a long-standing presence in Latvia,…

Although RTD tea has a carbonated subcategory, in general this type of product is not as popular or well known in Estonia as standard carbonates or hot drinks. The COVID-19 pandemic significantly impacted RTD tea in 2020, with decline recorded across…

One of the factors contributing to the positive off-trade sales growth recorded in RTD tea during 2020 was the closure of Denmark’s southern border with Germany for much of the year. Denmark’s borders were closed throughout much of the year as the…

RTD tea struggled with the new normal brought by the COVID-19 pandemic in 2020. In fact, RTD tea had been experiencing declining popularity prior to the COVID-19 pandemic. As disposable incomes were growing towards the end of the review period,…

While several soft drink areas are set to record an uplift in off-trade sales in 2020, due to stockpiling, lockdown and an increased amount of time spent at home, RTD tea is set to record stifled growth. This is due to RTD tea being an impulse…