RTD Tea

In 2022, consumers have become more concerned with the sugar content in RTD tea rather than its refreshing function. Therefore, although regular still RTD tea is expected to see an off-trade volume decline, reduced sugar still RTD tea is anticipated…

RTD tea sales record a stronger off-trade volume sales growth in 2022 than in 2021, helped by continued new product activity from major players and by a recovery of sales from channels targeting on-the-go consumption, including convenience stores,…

In 2022, reduced sugar still RTD tea is expected to continue to see higher year-on-year off-trade volume growth than regular RTD tea, due to the effect of cannibalisation that was imposed by the commencement of Nutri-Grade from the end of 2022.…

RTD Tea continued to witness dynamic volume growth in 2022 supported by a recovery in the on-trade as foot-traffic triggered higher rates of on-the-go consumption. RTD tea is a popular drink for consumption at home as well as when on the go in Sweden…

RTD tea is a developing category in Nigeria with strong potential for future growth as its offer of a refreshing and energising product appeals to busy professionals, especially as it is often fruit flavoured. The gradual rise of RTD tea comes as…

RTD tea registered an increase in volume sales in 2022, after a decline in 2021, when the introduction of a sugar tax of most soft drinks with less than 20% juice content or over 5g of sugar per 100ml, led to steep price rises. That being said,…

Despite all the challenges presented by the pandemic followed by increasing inflation in Germany, demand for RTD tea is booming in 2022. New brands and innovative products continue to enter the local market, where musicians and well-established names…

RTD tea has been a challenging category in which to operate during 2022, despite other RTD categories recording strong growth. A key constraint to growth has been the category’s consumer base, which remains relatively small compared with other soft…

Volume sales of RTD tea have seen double-digit growth in retail volume sales in 2022, after falling consistently over the review period. This positive growth is a mild rebound from the sharp decline caused by the COVID-19 pandemic. Overall, the…

In 2022, RTD teas saw growth in both retail volume and value terms, driven by an increasing desire for special teas, including exotic flavours like passion fruit from Fuze Tea, partnered with the convenience of ready-to-drink beverages. Foodservice…

RTD tea saw a modest increase in off-trade volume terms in 2022. Much of the RTD tea sold in Norway is for out of home consumption. As a result, it benefitted from the return of busy lifestyles post-pandemic, and the somewhat moderate negative effect…

RTD tea recorded a strong decline in 2022 due to rising health awareness as consumers continued to shift to healthier and more natural beverages such as 100% juice or carbonated water. Sales also continued to be affected by the red sugar labelling…

RTD tea continues to perform strongly in Spain, despite the challenging operating environment that has impacted soft drinks more broadly in 2022. Both on-trade and off-trade channels are experiencing demand across carbonated RTD tea and kombucha,…

RTD has seen a golden era over the past few years, although the category is now losing its attractivity for Belgium consumers. The previous growth was mainly attributed to pricing competition between leading brands Lipton (from Unilever Belgium NV)…

RTD tea is a popular soft drink in Kazakhstan and is expected to continue to register very healthy retail volume growth, in spite of hefty price rises. These price rises stem from the war in Ukraine. While skyrocketing international oil and gas…

Reduced sugar still RTD tea recorded the fastest volume growth in 2022, with sales driven by the healthy eating trend and consumers seeking to reduce their sugar intake. The share of regular still RTD tea consequently continued to decline in the…

RTD tea still only generates limited value sales, with little awareness among consumers. Cameroon does not have a tea drinking culture and distribution is mainly through supermarket outlets. In addition, consumers do not see the attraction of RTD tea…

Despite the strong tradition of drinking tea in Azerbaijan, per capita consumption of RTD tea is low compared to most countries in the region including Uzbekistan and Kazakhstan. International players and the marketing investment they bring is…

Having exhibited a double-digit decline in off-trade volume terms in 2020, there was a modest rebound in sales of RTD tea during 2021, with this steady recovery continuing into 2022. Demand picked up as COVID-19 restrictions were lifted and consumers…

Total volume sales of RTD tea are set to decline in 2022, despite the strong recovery of on-trade sales during the year. While Portuguese consumers looked to bring a variety of out-of-home experiences to their homes during the COVID-19 crisis, RTD…