Bottled Water

On-trade sales of bottled water declined drastically in 2020 as foodservice outlets closed and Estonia grappled with the COVID-19 pandemic. Moreover, bottled water is often consumed during or after sporting activities in Estonia and widespread…

Having accelerated sharply in 2020, the rate of growth in off-trade volume sales of bottled water slowed significantly during 2021. During 2020, Denmark’s borders remained closed for extended periods – a measure taken to control the spread of…

Only a partial recovery was recorded in sales of bottled water in Colombia during 2021 after strong sales declines were recorded in the category during 2020. Indeed, throughout the year demand remained suppressed in the major categories of carbonated…

The outbreak of COVID-19 had a big influence on sales of bottled water in 2020. With consumers placed under lockdown there was a spike in demand for larger bottles, while consumers also started buying bottled water in bulk through e-commerce. In an…

One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from the on-trade to the off-trade. This comes as no surprise due to lockdown and the ongoing restrictions seen in 2020, which saw the closure of…

While retail value and volume sales registered healthy growth in 2021, they were slightly down on 2020. With society gradually opening up, a portion of volume sales shifted to foodservice, which registered a strong recovery. There was increased price…

The primary reasons for growth in bottled water in India have been the lack of clean drinking water and health concerns. According to UNICEF, less than 50% of the population has access to clean drinking water. In addition, chemical contamination…

Bottled water made a strong recovery in 2021 after difficult trading year in both on and off trade the previous year. In 2020, with people confined to home, they drank more tap water and also bought more economical larger sized bottled water. In…

Whilst sparkling flavoured bottled water provides a good alternative for health-conscious consumers looking to switch away from high-sugar carbonates, for example, the sub-category of flavoured bottled water is still being impacted by the sugar tax.…

Over 2020 and part of 2021, consumers spent more time at home due to the COVID-19 pandemic, causing a rise in bulk formats of bottles, but also impacting sales of some water/carbonated water bottles as water bars (electric water filters that connect…

Foodservice sales of bottled water are set to see only modest growth in 2021 and to remain well below pre-pandemic levels. The government’s implementation of PPKM policies in the middle of 2021 provided a considerable obstacle to the recovery of…

Having declined during 2020, off-trade volume sales of bottled water rebounded strongly during 2021. Leader Oskar Morshynsky ZMV TOV launched a number of new products under its Morshynska brand and increased its marketing support. Oskar Morshynsky…

Bottled water has maintained a positive performance in retail value and volume over the time of the pandemic in 2020 and 2021, due to being an essential product, in contrast to foodservice sales which slumped into negative-figure declines. During the…

While bottled water had been registering healthy growth over the review period, the pandemic lockdowns in 2020 were bad news. With people spending significant time at home, they drank tap water instead, which is of good quality in Lithuania. In 2021,…

The consumption of bottled water had been steadily increasing over the review period due to the burgeoning health trend and the demand for convenience in Peru. However, sales dropped sharply in 2020 as consumers turned to boiling tap water at home…

During 2021, Romanian consumers continued to exhibit consumption habits that were developed during 2020, when the onset of the COVID-19 pandemic brought about major changes to the lifestyles of very many people. Among the most interesting soft drinks…

Bottled water is a sizeable product area, though it suffered a decline in volume sales in 2020, as with the economy heavily impacted by the pandemic, consumers had less spending power. In 2021, with society opening up again and more people working,…

Bottled water saw relatively healthy sales growth in both off-trade volume and value terms during 2021, following the steep decrease in off-trade value and volume sales during 2020 thanks to the outbreak of COVID-19. However, bottled water is not…

Bottled water is the star performer in soft drinks. In both 2021 and 2020, bottled water registered double-digit retail value and retail volume growth. Volume growth through foodservice channels was also healthy. This strong performance is partly due…

Having slowed during 2020, the pace of growth in off-trade volume sales of bottled water quickened in 2021 but remained below its pre-pandemic level. The effect of the economic shock of the pandemic was compounded by a reduction in impulse purchasing…