Bottled Water

Private label continued to grow in 2019 and is posing a greater challenge for branded players in their bid to maintain strong revenue growth. Growth of private label stems from constrained disposable incomes, which make consumers more price ...

Foodservice has become one of the most important areas of branding, marketing and direct consumer connection for a growing array of food and drink products. This report explores how brands are successfully using foodservice and other away-from-home ...

Nestlé is a key global soft drinks player, with strong growth achieved primarily through bottled water and premiumisation in China’s RTD coffee market. While Nestlé enjoys a strong presence in the developed markets of North America and Western ...

More mass players that traditionally engage in still purified bottled water are launching new SKUs into premium segments such as still natural mineral bottled water with a view to increasing their profits. The business environment facing bottled ...

Costa Rica has fairly good quality public water supply distribution networks, with sales of bottled water thus not driven by necessity. Whilst there is greater difficulty of such supplies in coastal locations, along with contamination risks, many ...

Bottled water continues to record robust current value growth, in both on-trade and off-trade terms. This strong performance is a result of the fierce competition in mineral water in Cameroon, whereby many bottled water players are reducing prices, ...

The domestic tax on consumption is reducing consumption of beverages in other categories based on their sugar content, thus benefiting the bottled water category. Increased consumption in the off-trade is evident as new entrant Aquafina owned by ...

The increasing preference for healthier soft drinks among New Zealanders continued to support robust growth in bottled water off-trade volume and current value sales in 2019. Flavoured bottled water remained the most dynamic category in both ...

Bottled water in Ukraine posts confident growth in 2019 thanks to growing consumer awareness of the recommended daily amount of water consumption and poor quality of tap water. There is untapped growth potential, as bottled water consumption per ...

Many regions in Kazakhstan continue to suffer from low-quality tap water, which continued to push consumers towards purchasing bottled water in 2019. There are two government programmes, “Drinking Water” and “Akbulak”, the main goal of which is to ...

Bottled water saw growth in both current value and volume terms in 2019. Taking into account this overall trend towards health and wellness, bottled water has inherent attributes that fit perfectly with these trends: the absence of sugar is one of ...

For most Brazilians, carbonated water is not characterised by the same consumption occasions as still water: the main purpose is to accompany a meal, commonly mixed with lemon or orange in the on-trade - a typical occasion that has always been ...

German consumers are seeking new, healthier and more sophisticated drinks. Therefore, consumers are increasingly substituting sugary soft drinks, especially cola carbonates and juice, with bottled water. This trend is set to continue over the ...

During 2019, the health and wellness trend continued to exert a positive influence over sales of bottled water. Recent years have seen improvements in consumers awareness of the importance of maintaining complete and appropriate nutrition for ...

In 2019, bottled water posted robust growth in volume and value terms in the off-trade, with slightly less growth in the on-trade channel, despite the increase in tourism. This growth can be largely attributed to manufacturers’ increased marketing ...

Bottled water growth in 2019 was slightly down on the previous year, although healthier consumption in the country is boosting demand, in contrast with the reduced demand evident for products in other categories. Consumers are increasingly aware of ...

The majority of Uzbekistanis are not overly concerned about their calorie intake and sugar content when choosing soft drinks. However, an increasing number are beginning to participate in sport. The most popular sport in Uzbekistan is football, ...

Both value and volume sales of bottled water continued to grow in 2019, driven by several factors. Firstly, the improvement of the economic situation in Slovakia meant consumers could afford higher quality products. Secondly, all types of bottled ...

Bottled water continued to see positive growth in 2019, driven by increased consumption as consumers continue to shift away from sugar-laden beverages. While still bottled water remains dominant, other subcategories of bottled water such as flavoured...

Bottled water continued to record high levels of off-trade value growth in 2019, with a couple of factors driving these results. Firstly, the rising health awareness in the country is seeing an increase of Dominicans reaching for water, migrating ...