Bottled Water

Market research on the bottled water industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Bottled Water in Croatia

Jan 2021

Despite the decline in both on- and off-trade volume sales, bottled water generally fared better than other soft drinks in 2020. The new special tax introduced on sugary non-alcoholic drinks did not include bottled water, except for bottled water ...

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Bottled Water in Austria

Jan 2021

Bottled water is the area within soft drinks that is set to record the highest uplift in off-trade growth in 2020, having seen sales rise during lockdown periods. This was due to stockpiling behaviour noted in Austria, with consumers stockpiling ...

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Bottled Water in Denmark

Jan 2021

2022 saw per capita sales of bottled water remain high in Denmark as the COVID-19 pandemic had little overall impact on sales in a category in which demand remains highly inelastic. Danes buy a significant amount of bottled water per year and while ...

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Bottled Water in Uzbekistan

Jan 2021

2020 recorded a decline in off-trade current value and volume sales in bottled water following the implementation of national lockdown measures in Uzbekistan in order to curb the spread of COVID-19 in the country. The decline in sales was most ...

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Bottled Water in Estonia

Jan 2021

On-trade sales of bottled water declined drastically in 2020 as foodservice outlets closed and Estonia grappled with the COVID-19 pandemic. Moreover, bottled water is often consumed during or after sporting activities in Estonia and widespread ...

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Bottled Water in Serbia

Jan 2021

Bottled water was the only area in soft drinks in Serbia that was positively impacted by stockpiling behaviour during COVID-19 in 2020. At the beginning of the pandemic, some consumers feared that there might even be water shortages. However, others ...

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Bottled Water in Latvia

Jan 2021

After seeing years of steady growth, bottled water is expected to see declining volume sales in most product areas in 2020 overall. As it is common for many Latvians to consume tap water, this has become more popular during the pandemic for two ...

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Bottled Water in Lithuania

Jan 2021

Prior to the emergence of the pandemic, the largest volume category of bottled water within Lithuanian soft drinks had been experiencing solid demand for several years, linked to the health and wellness trend, as consumers increasingly turned away ...

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Bottled Water in Bosnia and Herzegovina

Jan 2021

Bottled water will perform well in response to the pandemic as volume sales rise notably in 2020 overall. The health and wellness trend has been benefiting bottled water in recent years as many consumers have been migrating from other products areas ...

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Bottled Water in New Zealand

Jan 2021

Rather surprisingly, bottled water did not benefit from a greater channel shift towards off-trade in 2020, despite significant declines through on-trade, with the category remaining fairly stagnant in off-trade volume terms. While the initial onset ...

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Bottled Water in Canada

Jan 2021

Bottled water will see slowed growth in 2020, despite the increased growth rate of the two main category drivers, still bottled water and still spring bottled water. This is largely down to the strongly decreased growth of flavoured water, which was ...

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Bottled Water in Saudi Arabia

Jan 2021

Total volume and value sales of bottled water actually benefitted from the COVID-19 pandemic in 2020, and this category recorded growth. This was due to stockpiling and bulk buying of bottled water as the government enforced curfews and implemented ...

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Bottled Water in Algeria

Jan 2021

Off-trade bottled water performed well as a result of COVID-19, with both value and volume sales up slightly from 2019. However, there was a degree of trading down, with consumers switching to still bottled water in family size and multipacks, rather...

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Bottled Water in Nigeria

Jan 2021

The lockdown to try and stop the spread of the COVID-19 virus has led to fewer marketing activities and a strong slowdown in on-trade growth in 2020. In 2020 the on-trade channel therefore saw very weak volume growth compared with the off-trade ...

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Bottled Water in Pakistan

Jan 2021

On-the go consumption and bulk pack sales to foodservice of bottled water fell during the first half of the year during the COVID-19 pandemic peak, when movement was restricted and many on-trade outlets dropped. On-trade sales thus declined sharply ...

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Bottled Water in Slovakia

Jan 2021

Although social distancing helped bottled water volume sales in March 2020, the current value boost received from consumer stockpiling started to fade during April. This, combined with a spell of cold weather in May and June, left retail volume sales...

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Bottled Water in Slovenia

Jan 2021

Off-trade bottled water sales grew in 2020 in both value and volume terms. This growth can be largely attributed to panic buying at the onset of the lockdown in March. Still bottled water and functional bottled water continued to post the highest ...

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Bottled Water in Peru

Jan 2021

Consumption of bottled water had been steadily increasing over the review period due to the increasing popularity of the health trend in Peru. However, sales will decrease by more than a fifth in 2020 as consumers turned to boiling tap water at home ...

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Company Profile

Company Profile

Suntory Holdings Ltd in Soft Drinks Company Profile

Jan 2021

Suntory is one of the world’s leading soft drinks companies, though the home market of Japan remains the core. High reliance on a single country results in vulnerability to unpredictable risks, such as the global pandemic. In 2020, the company ...

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Bottled Water in Russia

Jan 2021

Bottled water experienced mixed fortunes in 2020. Home seclusion and the increase in people working from home led to an increase in at-home consumption of bottled water in 2020, as many Russian consumers choose to drink bottled water at home because ...

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