Bottled Water

Bottled water was one of the hardest-hit soft drinks categories during the COVID-19 pandemic, with demand dropping steeply across channels as on-the-go consumption came to a halt, on-trade consumption was significantly reduced, and people staying at…

There was an increase in the number of outlets that provide refills of water and water vending machines in 2022. This was driven by the increasing demand for clean and safe water. Consumers with reusable, refillable bottles are able to purchase water…

Despite requiring minimal raw materials other than water, bottled water is set to see historically high off-trade unit price growth of 3% in 2022. This is a result of the global energy crunch, which has increased the costs of processing, packaging,…

Bottled water posted solid retail volume growth in 2022, with sales continuing to recover after a steep decline during the COVID-19 pandemic. Tap water in Sweden is generally safe to drink and therefore most households see limited need to purchase…

Off-trade volume sales of bottled water see a slight decline in 2022, despite recovery due to a favourable comparison effect, as 2021 sales slumped following the strong rise seen in the first COVID-19 year in 2020. Thanks to the relatively resilient…

Despite the high inflation rates and strong rise in unit prices in 2022, still bottled water posted the fastest growth rate in soft drinks, in retail volume terms. The availability of economy sachet packs (popularly called ‘pure water’) and economy…

Off-trade demand for bottled water was already declining prior to the pandemic, with category players facing various challenges and obstacles. One of the main concerns amongst German consumers is the sustainability aspect of water packaged in plastic…

The growth of bottled water in India can be attributed primarily to two factors: the scarcity of clean drinking water and rising health concerns. UNICEF reports that less than 50% of the Indian population has access to clean drinking water,…

In 2022, on-trade volume sales of bottled water are set to see only a minor increase. As COVID-19 restrictions have been implemented in 2022, people have been unable to dine out frequently, with restrictions in place from March to November 2022.…

Bottled water is a sizeable product area in Poland and registered volume growth in 2022, after a fall in volume sales in 2021. In 2022, with society fully opened up post pandemic lockdowns and some consumers shifting from carbonates, due the very…

During the five-year review period, still bottled water increased at a high single-digit off-trade volume CAGR, in large part due to its low unit price and the healthy nature of the product, with minimal additives, thereby benefiting from the growing…

Bottled water is expected to be able to continue its growth in 2022, recovering more of the off-trade volume losses seen in 2020. The recuperation of water consumption occasions has been the main growth driver, but there is more to it than just…

The war in Ukraine is having a negative impact, with the resultant energy crisis leading to soaring inflation and dampening sales. As a result, bottled water is expected to register a fall in both retail current value and volume, as consumers…

Sparkling flavoured bottled water has continued to develop positively in Egypt in 2022, with off-trade volume growth set to surpass that recorded in 2021. Growth has been bolstered by the fact that sales are still emerging from a very low base, as…

Total current value and volume sales of bottled water continue to grow in 2022. Off-trade volume sales are stabilising after a significant surge in demand in 2020 followed by a reduction in 2021, when local consumers gradually returned to bars and…

Coronavirus (COVID-19) prevention measures continued in 2021, and even 2022 in some areas, including restrictions on consumer mobility, while some schools retained distance learning and many consumers worked from home. In February 2022, central and…

Sales of bottled water are set to record continued growth in off-trade current value and volume terms in 2022. Although lingering caution about COVID-19 has continued in 2022, consumers have started to spend more time outside the home compared with…

Sales in bottled water are stabilising in 2022, with volume sales supported by the relatively long and hot summer in Belgium. Within this, on-the-go consumption is driving growth. Indeed, as out-of-home leisure and professional activities are fully…

Over the review period, bottled water sales in Belarus had become characterised by the continuous growth in value share of single-serve or small size bottled water packs. The pandemic has reversed this trend. In part, this is because the rise in…

Although the quality of tap water in Serbia is good, bottled water is also a sizeable product area. Retail volume sales of bottled water are recovering in 2022 as consumer purchasing power improves in the economy at large. Still 1.5-litre and 2-litre…