Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
PepsiCo remains among the key soft drinks manufacturers in the world. The expansion of its portfolio and recent acquisitions have contributed to the company’s success. While functional drinks are a pillar of PepsiCo’s strategy to enhance healthier…
The pandemic in 2020 positively impacted off-trade volume sales of bottled water in Western Europe. Stockpiling during the lockdown periods, and a consumer preference for larger packages and healthier soft drinks helped the category to grow, although…
On-trade sales of bottled water plummeted in 2020, as consumer foodservice outlets were forced to close their doors to customers for long periods of 2020 in an effort to curb the spread of the COVID-19 virus in Egypt. COVID-19 had a minimal impact on…
Danone is the eighth biggest soft drinks company globally, with a historical focus on bottled water. Although it suffered impacts from COVID-19 in 2020, the company continued to diversify its portfolio in RTD tea, RTD coffee and juice. It also…
2020 saw bottled water buck the generally negative sales trends seen across most categories of soft drinks in Morocco as off-trade sales increased substantially over the course of the year. The key driver of the category’s excellent performance…
Bottled water posted positive sales growth in 2020, although growth rates slowed down in comparison with 2019. The main reasons for the category’s positive performance during the year were the warm weather that prevailed during summer and the…
The lockdown led to an increase in demand for bottled water in the early stages of the lockdown in March whilst consumers were stockpiling essential food and beverages. As the weeks went on and consumers felt reassured about product availability,…
Some stockpiling of bottled water was noticed in South Africa in spring 2020 at the start of the initial lockdown. However, there were few issues in terms of limited stock and these were addressed quickly so did not positively impact volume sales.…
Although COVID-19 resulted in a temporary short spike in sales during the peak of the pandemic due to the panic buying generated, bottled water, mainly composed of still bottled water, remained in decline in 2020. COVID-19 resulted in increased…
Although it performed better than other categories such as juice, bottled water saw a decrease in both on- and off-trade volume sales in 2020 as result of COVID-19’s impact on consumer behaviour. One of the main impacts of the pandemic on the bottled…
Bottled water will perform well in response to the pandemic as volume and current sales rise noticeably in 2020 overall. Due to the lockdown that was implemented in the country in March, consumption opportunities in the home have increased which has…
The COVID-19 pandemic will result in the category recording increased off-trade volume growth in 2020, due to increased home consumption and stockpiling. Though many consumers own water filter machines at home, many do not and therefore rely on…
2020 saw a significant growth in average unit prices for bottled water. This was caused by the devaluation of the Georgian Lari. Although the waters used by local brands are sourced in Georgia, much of the equipment used in their production is…
2020 recorded a decline in off-trade current value and volume sales in bottled water following the implementation of national lockdown measures in Uzbekistan in order to curb the spread of COVID-19 in the country. The decline in sales was most…
Bottled water was the only area in soft drinks in Serbia that was positively impacted by stockpiling behaviour during COVID-19 in 2020. At the beginning of the pandemic, some consumers feared that there might even be water shortages. However, others…
Prior to the emergence of the pandemic, the largest volume category of bottled water within Lithuanian soft drinks had been experiencing solid demand for several years, linked to the health and wellness trend, as consumers increasingly turned away…
After seeing years of steady growth, bottled water is expected to see declining volume sales in most product areas in 2020 overall. As it is common for many Latvians to consume tap water, this has become more popular during the pandemic for two…
On-trade sales of bottled water declined drastically in 2020 as foodservice outlets closed and Estonia grappled with the COVID-19 pandemic. Moreover, bottled water is often consumed during or after sporting activities in Estonia and widespread…
2022 saw per capita sales of bottled water remain high in Denmark as the COVID-19 pandemic had little overall impact on sales in a category in which demand remains highly inelastic. Danes buy a significant amount of bottled water per year and while…
Despite the decline in both on- and off-trade volume sales, bottled water generally fared better than other soft drinks in 2020. The new special tax introduced on sugary non-alcoholic drinks did not include bottled water, except for bottled water…