Bottled Water

There was an increase in the number of outlets that provide refills of water and water vending machines in 2022. This was driven by the increasing demand for clean and safe water. Consumers with reusable, refillable bottles are able to purchase water…

Despite requiring minimal raw materials other than water, bottled water is set to see historically high off-trade unit price growth of 3% in 2022. This is a result of the global energy crunch, which has increased the costs of processing, packaging,…

Bottled water posted solid retail volume growth in 2022, with sales continuing to recover after a steep decline during the COVID-19 pandemic. Tap water in Sweden is generally safe to drink and therefore most households see limited need to purchase…

In 2022, on-trade volume sales of bottled water are set to see only a minor increase. As COVID-19 restrictions have been implemented in 2022, people have been unable to dine out frequently, with restrictions in place from March to November 2022.…

Bottled water is a sizeable product area in Poland and registered volume growth in 2022, after a fall in volume sales in 2021. In 2022, with society fully opened up post pandemic lockdowns and some consumers shifting from carbonates, due the very…

Off-trade volume sales of bottled water see a slight decline in 2022, despite recovery due to a favourable comparison effect, as 2021 sales slumped following the strong rise seen in the first COVID-19 year in 2020. Thanks to the relatively resilient…

Despite the high inflation rates and strong rise in unit prices in 2022, still bottled water posted the fastest growth rate in soft drinks, in retail volume terms. The availability of economy sachet packs (popularly called ‘pure water’) and economy…

Off-trade demand for bottled water was already declining prior to the pandemic, with category players facing various challenges and obstacles. One of the main concerns amongst German consumers is the sustainability aspect of water packaged in plastic…

During the five-year review period, still bottled water increased at a high single-digit off-trade volume CAGR, in large part due to its low unit price and the healthy nature of the product, with minimal additives, thereby benefiting from the growing…

Bottled water is expected to continue to record a positive off-trade volume performance in Ireland in 2022. Despite the lifting of the remaining COVID-19 restrictions, many people continue to spend more time at home than pre-pandemic, especially as…

Functional bottled water showed the fastest volume growth in 2022, albeit from a low base, as Estonians are increasingly interested in water with added value and health benefits, which aligns with the growing health and wellness trend in the country,…

Still bottled water continued to dominate off-trade volume sales of bottled water in Algeria in 2022, with still natural mineral bottled water the leading category. This is also evident in the on-trade is the same, with carbonated purified bottled…

At the end of 2021, Danone sold its Aqua D’Or business to local player Royal Unibrew, which significantly strengthened the latter’s position in the bottled water category in Denmark. After undertaking a strategic review of its portfolio, Danone…

Health trends continued to drive retail volume and value growth in all bottled water categories. As outdoor exercise and inbound tourism revives, strong growth in both on- and off-trade volume sales of still mineral and purified bottled water has…

Despite being present in Chile prior to the review period, functional bottled water remains a niche category. Mainly appealing to consumers who want to support their immune systems and prevent general illness, functional bottled water has gained in…

The reopening of domestic and international tourism in September 2021 and April 2022, respectively, has helped to boost demand for bottled water as it is an essential beverage provided especially through hotels and foodservice. Forecourt retailers…

One of the most notable shifts witnessed in 2020 in response to the COVID-19 pandemic was the shift from the on-trade to the off-trade. This comes as no surprise due to lockdown and the ongoing restrictions seen in 2020, which saw the closure of…

The outbreak of COVID-19 had a big influence on sales of bottled water in 2020. With consumers placed under lockdown there was a spike in demand for larger bottles, while consumers also started buying bottled water in bulk through e-commerce. In an…

Bottled water is expected to be able to continue its growth in 2022, recovering more of the off-trade volume losses seen in 2020. The recuperation of water consumption occasions has been the main growth driver, but there is more to it than just…

The war in Ukraine is having a negative impact, with the resultant energy crisis leading to soaring inflation and dampening sales. As a result, bottled water is expected to register a fall in both retail current value and volume, as consumers…