Energy Drinks
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Strategy Briefing
Opportunities in Oral Rehydration Drinks
Jul 2018
Hydration is one of the fastest growing and most important occasions in global soft drinks, spanning premium packaged water, sports drinks and plant waters. This spotlight report briefly considers alternative products in this space, particularly ...
Strategy Briefing
Mate and the Rise of Plant-Based Natural Energy Alternatives
Jul 2018
Mate is one of the world’s most important hot drinks, with annual off-trade sales of over USD1 billion, despite its being regularly consumed in only a handful of countries. As consumers all around the world look for naturally healthy sources of ...
Strategy Briefing
Channel Review in Soft Drinks
Jul 2018
This report examines the changing distribution environment for global soft drinks, identifying the fastest growth channels across store-based, traditional, modern grocery, non-store and on-trade. As consumer category preferences continue to evolve, ...
Strategy Briefing
Soft Drinks: Quarterly Briefing Q2 2018
Jun 2018
Despite an eventful quarter in the global soft drinks industry, including the merger of Keurig and Dr Pepper, the 5-year outlook remains fundamentally consistent and overall positive. Prospects improved slightly in the US as the economy remains ...
Country Report
Energy Drinks in New Zealand
Apr 2018
The development of low sugar or sugar-free variants of energy drinks was strong over the review period, as energy drinks came under fire from health professionals and received negative media attention for being sugar-laden and unhealthy. The main ...
Strategy Briefing
Will UK Soft Drinks Lose its Fizz with Brexit?
Apr 2018
In 2017, the UK soft drinks market grew by 1.5% in total volume terms despite the weaker performance of carbonates and juices. While these traditional soft drinks categories are becoming less popular among Britons due to increasing health concerns, ...
Country Report
Energy Drinks in Japan
Apr 2018
Energy drinks continued to grow in both off-trade current value and volume terms in 2017, supported by the popularity of such products amongst the younger generation, who newly joined the category during an energy drinks boom over the review period. ...
Country Report
Energy Drinks in Chile
Mar 2018
In 2017, energy drinks’ growth rate was significantly slower compared to the remarkable figures witnessed over the review period, due to maturity, price competition, and continued downturn of the general economy. Nevertheless, the category is ...
Country Report
Energy Drinks in Kenya
Mar 2018
Younger Kenyans are leading ever busier lives, working longer hours, travelling a lot more than in the past and taking part in sporting activities. Hence, manufacturers are seeking to provide energy drinks which cater for those living their life on ...
Country Report
Energy Drinks in Bolivia
Mar 2018
The lives of many Bolivians have become increasingly busy due to longer hours at work and more time spent commuting, with many also looking to spend more time exercising or playing sport due to rising health-consciousness. These factors have ...
Country Report
Energy Drinks in Dominican Republic
Mar 2018
Although energy drinks saw a positive performance during 2017, consumers are no longer flocking to such products to keep them going. This is primarily due to health concerns, because energy drinks are often perceived as unhealthy products by ...
Country Report
Energy Drinks in Guatemala
Mar 2018
In 2017, energy drinks remained the fastest growing category within soft drinks in both volume and current value terms. Energy is amongst the most important attributes that consumers look for in these drinks, mainly at the lower-end of the market, ...
Country Report
Energy Drinks in Costa Rica
Mar 2018
As the demand for energy drinks remains focused on young adults and teenagers, major players are often required to update their brand portfolios on a regular basis, which is an efficient way to capture and maintain the attention of younger consumers....
Country Report
Energy Drinks in Poland
Mar 2018
The classic variants of energy drinks are still the most popular amongst Poles. However, the future of this category seems to be connected with added-value marketing. This is especially important for brands such as Tiger, with strategies following ...
Strategy Briefing
Soft Drinks in Latin America Enter a New Era
Mar 2018
The soft drinks market in Latin America is undergoing a major shift. Changing market conditions are damaging the growth prospects of sugary beverages, especially carbonates, which have long been the focus of the category in the region. Meanwhile, ...
Country Report
Energy Drinks in India
Mar 2018
Energy drinks is gradually recovering from negative publicity surrounding the product due to a ban on some brands for not meeting regulatory standards. The product is expected to recover further and demand is expected to grow due to changing consumer...
Country Report
Energy Drinks in Uruguay
Mar 2018
Alcoholic drinks have faced restrictions lately in Uruguay, with the government trying to control alcohol consumption. Energy drinks were the subject of controversy, with discussions around whether these products should also be regulated, although no...
Country Report
Energy Drinks in Venezuela
Mar 2018
Off-trade volume sales of energy drinks show a double-digit decline for the fourth year in a row, leaving a potentially large consumer base unsatisfied. The consumer base has expanded over the review period, with negative publicity not being an issue...
Country Report
Energy Drinks in Lithuania
Mar 2018
Energy drinks regained the losses it suffered due to the ban on sales to under-18s imposed in 2014 and lifted in 2016. As a highly popular product among consumers with hectic lifestyles, such as students or young professionals, energy drinks achieved...
Country Report
Energy Drinks in Bulgaria
Mar 2018
Energy drinks are perceived as trendy and fashionable amongst younger consumers. Their popularity is boosted by their availability in both off-trade and on-trade outlets. Currently, there is no specific legislation that limits the sale of energy ...
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