Energy Drinks

Market research on the energy drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Energy Drinks in Canada

Dec 2019

Energy drinks in Canada continued to record strong off-trade volume growth due to declining unit prices, as a result of promotional activities by major players. Energy drinks remain an impulse purchase, and are particularly popular amongst ...

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Energy Drinks in Bulgaria

Dec 2019

Energy drinks continued to record double-digit current value and volume growth in 2019, with energy drinks recording the most active levels of growth across all soft drinks. The strong performance of energy drinks is attributed to its popularity, and...

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Energy Drinks in Russia

Dec 2019

Energy drinks continued to post double digit growth in 2019. The main drivers of the category’s performance are the growing assortment of products, and pricing policy. Players in the energy drinks environment continued to offer discounts on their ...

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Energy Drinks in South Africa

Dec 2019

Energy drinks continued to record a strong performance in 2019, supported by changing lifestyles, rising urbanisation and greater product awareness amongst the target audience of millennials. Due to its higher price point compared to sports drinks, ...

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Energy Drinks in Thailand

Dec 2019

While the sugar tax and rising health consciousness in Thailand had a negative influence on the performance of energy drinks in 2018, it recorded a much smaller decline in off-trade volume sales than most other soft drinks categories affected by the ...

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Energy Drinks in China

Dec 2019

Energy drinks typically contain high levels of caffeine, amino acids, herbal extracts, and a number of water-soluble vitamins, most often a selection of B vitamins. All these ingredients make energy drinks a functional beverage to boost energy ...

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Energy Drinks in Malaysia

Nov 2019

Energy drinks was amongst the categories affected by the implementation of the sugar tax in July 2019, due to the typical sugar content of more than 5g/100ml. According to trade sources, leading brands such as Red Bull, Power Root and Livita saw ...

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Company Profile

Company Profile

PepsiCo Inc in Soft Drinks

Nov 2019

PepsiCo remains among the key soft drinks manufacturers in the world. Increasing competition from both multinational and local players is, however, increasing the pressure on the company to diversify its beverage portfolio. Growth opportunities will ...

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Company Profile

Coca-Cola Co, The in Soft Drinks

Nov 2019

The Coca-Cola Company is the largest producer and brand owner in global soft drinks. This global company profile explores the presence of Coca-Cola within world soft drinks in 2019 and the company’s growth strategy over the next five-years. ...

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Company Profile

Aje Group in Soft Drinks

Oct 2019

Aje Group is a Latin American soft drinks company whose staple product Big Cola is available on three different continents. However, the brand is beginning to see declines and the company is shifting towards a diversified portfolio, investing in ...

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Company Profile

Suntory Holdings Ltd in Soft Drinks

Oct 2019

Suntory is among the world’s leading soft drinks companies, with a wide portfolio but greater focus on bottled water, RTD tea and RTD coffee. While Suntory has a strong presence in its home market of Japan, a mature economy coupled with negative ...

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Company Profile

Red bull GmbH in Soft Drinks

Jun 2019

Red Bull GmbH is the global leader in energy drinks value sales in the world thanks to being a first-to-market player in many markets and premium positioning. Recently, however, various competitors to Red Bull have arisen. The company has also seen ...

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Energy Drinks in New Zealand

Jun 2019

Over the review period energy drinks received repeated negative media attention due to their high sugar content and ingredients such as guarana and caffeine, which are said to be detrimental for consumption by children. In 2018, this negative ...

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Energy Drinks in India

Apr 2019

Demand for non-carbonated drinks called energy drinks has increased due to rise in urbanisation, disposable income and health consciousness amongst the Indian youth. Additionally, long and erratic working hours, and the increasing occurrence of ...

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Energy Drinks in Australia

Mar 2019

Reduced-sugar energy drinks recorded the strongest growth within energy drinks in 2018. This was attributable to consumers looking to limit their sugar consumption. The leading brands within reduced-sugar energy drinks in 2018 were Red Bull Sugar ...

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Energy Drinks in Pakistan

Mar 2019

Energy drinks is a relatively new concept in soft drinks in Pakistan. The consumer base is limited, with young urban consumers the primary target audience. While the market was sceptical initially about the concept of energy drinks, consumer ...

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Energy Drinks in Tunisia

Mar 2019

Along with the success of energy drinks, the parallel market has expanded considerably, especially with the devaluation of the Tunisian dinar compared to other currencies. Most illegally imported products come from Algeria or Libya. The fight against...

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Company Profile

Company Profile

Monster Beverage Corp in Soft Drinks

Mar 2019

The composition of Monster’s product portfolio is analysed in detail, covering the geographic composition of its sales, sales growth in recent years as well as how energy drinks are faring against increased competition from other beverage categories....

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Energy Drinks in Azerbaijan

Mar 2019

Energy drinks continued to demonstrate a strong performance in 2018, driven by growing consumer awareness. Local suppliers of energy drinks actively promote the products, targeting mainly teenagers and younger generations. Energy drinks grew ...

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Energy Drinks in Kazakhstan

Mar 2019

Over the review period, negative propaganda surrounding energy drinks in the mass media made consumers more cautious about these products. The mass media, referring to medical research, suggested that high levels of caffeine consumption cannot ...

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