Energy Drinks

PepsiCo remains among the key soft drinks manufacturers in the world. The expansion of its portfolio and recent acquisitions have contributed to the company’s success. While functional drinks are a pillar of PepsiCo’s strategy to enhance healthier ...

During the COVID-19 pandemic, consumers in Egypt focussed more on essential purchases, which hindered growth in energy drinks somewhat. Although retail volume growth increased in 2020, following negative growth rates at the end of the review period, ...

Energy drinks is the only category of soft drinks in Morocco in which on-trade sales outnumber off-trade sales. For this reason, the difficulties faced by Morocco’s consumer foodservice industry during 2020 hit sales of energy drinks particularly ...

As was the case with sports drinks, declines in energy drinks off-trade volume and current value sales in 2020 were attributable to a combination of rising health-consciousness among consumers and dramatic price hikes imposed over the review period ...

On-trade consumption of energy drinks was significantly impacted by lockdown, which saw bars and clubs, popular outlets for consumption of energy drinks, close entirely in spring and face restrictions on customer numbers thereafter. Social distancing...

Energy drinks experienced a far weaker sales performance in both the on-trade and off-trade channels during 2020. Growth rates in the category decelerated over the course of the year due to the impact of the COVID-19 pandemic. The category faced ...

Off-trade sales of energy drinks continued to grow in 2020, although at a slower rate as a result of weaker sales during the peak of the pandemic. As Australians were encouraged to work from home and students to engage in virtual learning, the ...

Energy drinks will perform well and see impressive growth in 2020 overall as a result of the pandemic. Consumption opportunities have migrated to the home due to the closure of foodservice establishments, which has led to increased demand as ...

Energy drinks is a rather impulse category, which made it quite vulnerable to the COVID-19 impact, and especially considering various social restrictions that were introduced because of the pandemic. Additionally, energy drinks are popular in horeca ...

Energy drinks will record slightly stronger off-trade growth in off-trade 2020 due to greater home consumption and on-trade closures. However, growth is not expected to be that much stronger that other years as energy drinks are generally a social ...

Energy drinks was able to grow in the off-trade in 2020. Its many years of heavy promotion in the country, and firm popularity among Georgian consumers, ensured that demand was maintained even as the economic climate worsened. However, on-trade sales...

Energy drinks are very popular among younger consumers in Serbia, with many enjoying the drink when out with friends, in on-trade locations. A key reason for the popularity in the on-trade is that energy drinks are used as mixers, especially certain ...

Energy drinks has been among the most dynamic soft drinks categories, accounting for the highest value growth over the review period after that of carbonates. However, in 2020 due to the emergence of COVID-19 demand for energy drinks drastically ...

Due to high levels of innovation and growing popularity, energy drinks performed very well in the off-trade in both 2018 and 2019. Despite new launches continuing to take place in 2020, and a general shift from the on-trade to the off-trade channel, ...

Energy drinks recorded strong growth in off-trade current value and volume terms in 2020, with greater total volume sales than seen during the review period. This was despite plummeting on-trade performance as foodservice outlets and sports ...

In response to the pandemic, energy drinks is expected to see slight slowed growth in volume terms. As demand for energy drinks primarily relies on the hectic lifestyles of consumers, demand has dropped as many Latvians have been spending more time ...

During the review period, Carlsberg Danmark launched a new brand in energy drinks, Coca-Cola Energy. This product was launched in an effort to appeal to consumers who appreciate the original flavour of Coca-Cola, but who are also interested in the ...

A small category within overall soft drinks in Lithuania, energy drinks continued to record impressive growth rates through off-trade in 2020 due to rising interest in alternative refreshing soft drinks to carbonates with an energy positioning, while...

Despite the widespread disruption of the COVID-19 pandemic to consumer lifestyles, off-trade sale of energy drinks remained resilient to the effects of the global health and economic crisis in 2020. This is due to the common trend amongst local ...

In response to the pandemic, energy drinks will perform well and see impressive growth in 2020 overall. Due to the closure of food service establishments, consumption opportunities have shifted to the home, meaning demand for off-trade energy drinks ...