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Energy Drinks

Market research on the energy drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Energy Drinks in Australia

Mar 2020

Reduced-sugar energy drinks continued to gather momentum in 2019 as consumers sought to limit their sugar consumption. The leading brands responded to this trend via their reduced-sugar energy drinks including Red Bull Sugar Free and V Sugarfree. ...

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Energy Drinks in Hong Kong, China

Jan 2020

During the review period, energy drinks experienced decent growth in both off-trade value and volume sales thanks to its functional nature and support from retailers. Energy drinks manufacturers targeted consumers who needed to stay concentrated and ...

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Energy Drinks in Costa Rica

Jan 2020

Energy drinks saw good current value and volume growth in 2019, in both on-trade and off-trade terms. This is thanks partly to both a growing base of young local consumers, who use energy drinks to give them a boost for their hectic modern ...

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Energy Drinks in Cameroon

Jan 2020

Energy drinks remains a small category in Cameroon in 2019, with players seeking to minimise price increases in order to encourage sales growth. As energy drinks is a niche category, players are expected to use competitive pricing as the main driver ...

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Energy Drinks in New Zealand

Jan 2020

Off-trade volume and current value growth rates for energy drinks in 2019 were down on 2018, and look set to slow further towards 2024. Demand in the category will continue to be undermined by increasing public concern about the potentially negative ...

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Energy Drinks in Kazakhstan

Jan 2020

Over the review period, negativity surrounding energy drinks in the mass media made consumers more cautious about these products. The mass media, referring to medical research, suggested that high levels of caffeine consumption cannot positively ...

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Energy Drinks in Morocco

Jan 2020

The introduction of the domestic tax on consumption targets all sugar-related drinks especially energy drinks. This affects brand names such as Bison, Red Bull, Vigor, Burn and Monster because of their high sugar content. Many people may shift away ...

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Energy Drinks in Ukraine

Jan 2020

Energy drinks post modest growth in 2019, driven by improvement in disposable income of population and new product development in the category. 2019 was generous for extensions in product lines in major producers, who experimented to attract ...

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Energy Drinks in Peru

Jan 2020

Energy drinks saw continued growth in both current value and volume terms in 2019. Consumers’ increasingly busy lifestyles have made energy drinks more popular among Peruvians. In an increasingly competitive environment, consumers also seek to ...

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Energy Drinks in Israel

Jan 2020

2019 saw further positive growth in sales of energy drinks as the rising demand for functional soft drinks benefited the category’s leading players. The main reason for the strong performance of energy drinks during the year is that the majority of ...

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Energy Drinks in Brazil

Jan 2020

After the hard times of economic recession, with consumers more conservative in terms of spending and prioritising products that they perceive as essential, energy drinks finally recovers positive growth rhythm. In 2019, off-trade volume sales grew ...

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Energy Drinks in Germany

Jan 2020

Energy drinks is expected to continue to perform well over the forecast period and remain one of the best-performing categories in soft drinks overall, although saturation and the strong health and wellness trend are likely to lead to slower growth ...

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Energy Drinks in Slovenia

Jan 2020

In 2019, the growing number of people involved in sports positively boosted sales for energy drinks, with consumers using the drinks to fuel their sporting activities or exercise. Furthermore, the faster pace of life in Slovenia, with longer-working ...

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Energy Drinks in Uruguay

Jan 2020

Energy drinks in Uruguay remains a niche category, and thus offers room to grow in coming years. Energy drinks currently see low per capita consumption, as the habit has not yet been developed, particularly outside nocturnal channels. The development...

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Energy Drinks in Slovakia

Dec 2019

Energy drinks was one of the fastest-growing areas of soft drinks in 2019. These high levels of growth resulted from the fast pace of consumers’ lives, with growing interest in products that can boost their mental state, and increase their alertness....

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Energy Drinks in Uzbekistan

Dec 2019

The rapid growth in the popularity of energy drinks has attracted the attention of the government. Initially, it planned to ban all energy drinks but then proposed to only allow sales to those over the age of 18. In 2019 the Senate of the Supreme ...

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Energy Drinks in Singapore

Dec 2019

Regular energy drinks posts slower volume sales growth in 2019 compared to previous years. Increasing consumer awareness of the negative impact of excessive sugar consumption may lead to consumers drinking fewer regular energy drinks, which typically...

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Energy Drinks in Sweden

Dec 2019

New types of energy drinks appeared in 2019, including Naia*, launched in March 2019 and Wato, introduced at the end of the review period, both of which joined the previous launch of Clean Drink, which expanded its distribution via 7-Eleven and ...

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Energy Drinks in Serbia

Dec 2019

With numerous mass media reports about the health risks of energy drinks consumption, particularly for young adults and teenagers, these products would seem to go against the burgeoning health and wellness trend. However, despite the negative image ...

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Energy Drinks in North Macedonia

Dec 2019

Despite growing awareness of the potential harmfulness associated with overconsumption of energy drinks, the category continued to experience stronger growth in 2019 in both off-trade and on-trade volume terms. With high levels of sugar and caffeine ...

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