Energy Drinks

Market research on the energy drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Company Profile

Company Profile

Aje Group in Soft Drinks

Oct 2019

Aje Group is a Latin American soft drinks company whose staple product Big Cola is available on three different continents. However, the brand is beginning to see declines and the company is shifting towards a diversified portfolio, investing in ...

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Company Profile

Suntory Holdings Ltd in Soft Drinks

Oct 2019

Suntory is among the world’s leading soft drinks companies, with a wide portfolio but greater focus on bottled water, RTD tea and RTD coffee. While Suntory has a strong presence in its home market of Japan, a mature economy coupled with negative ...

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Company Profile

Red bull GmbH in Soft Drinks

Jun 2019

Red Bull GmbH is the global leader in energy drinks value sales in the world thanks to being a first-to-market player in many markets and premium positioning. Recently, however, various competitors to Red Bull have arisen. The company has also seen ...

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Country Report

Country Report

Energy Drinks in New Zealand

Jun 2019

Over the review period energy drinks received repeated negative media attention due to their high sugar content and ingredients such as guarana and caffeine, which are said to be detrimental for consumption by children. In 2018, this negative ...

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Energy Drinks in India

Apr 2019

Demand for non-carbonated drinks called energy drinks has increased due to rise in urbanisation, disposable income and health consciousness amongst the Indian youth. Additionally, long and erratic working hours, and the increasing occurrence of ...

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Energy Drinks in Australia

Mar 2019

Reduced-sugar energy drinks recorded the strongest growth within energy drinks in 2018. This was attributable to consumers looking to limit their sugar consumption. The leading brands within reduced-sugar energy drinks in 2018 were Red Bull Sugar ...

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Country Report

Energy Drinks in Pakistan

Mar 2019

Energy drinks is a relatively new concept in soft drinks in Pakistan. The consumer base is limited, with young urban consumers the primary target audience. While the market was sceptical initially about the concept of energy drinks, consumer ...

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Country Report

Energy Drinks in Tunisia

Mar 2019

Along with the success of energy drinks, the parallel market has expanded considerably, especially with the devaluation of the Tunisian dinar compared to other currencies. Most illegally imported products come from Algeria or Libya. The fight against...

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Company Profile

Company Profile

Monster Beverage Corp in Soft Drinks

Mar 2019

The composition of Monster’s product portfolio is analysed in detail, covering the geographic composition of its sales, sales growth in recent years as well as how energy drinks are faring against increased competition from other beverage categories....

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Country Report

Energy Drinks in Azerbaijan

Mar 2019

Energy drinks continued to demonstrate a strong performance in 2018, driven by growing consumer awareness. Local suppliers of energy drinks actively promote the products, targeting mainly teenagers and younger generations. Energy drinks grew ...

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Energy Drinks in Kazakhstan

Mar 2019

Over the review period, negative propaganda surrounding energy drinks in the mass media made consumers more cautious about these products. The mass media, referring to medical research, suggested that high levels of caffeine consumption cannot ...

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Energy Drinks in Belarus

Mar 2019

In 2018, energy drinks continued to post steady volume growth, with sales supported by both a wide product range and availability. The category is being allocated more shelf space in modern retail outlets thanks to a widening product assortment. ...

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Energy Drinks in Egypt

Mar 2019

Energy drinks continue to be popular in the Egyptian market, especially among teenagers and young adults. This is attributable to younger consumers being more connected to global trends and adopting a more westernised lifestyle. Energy drinks are ...

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Energy Drinks in Lithuania

Mar 2019

Growing Lithuanian GDP and a more positive economic outlook during 2018 supported the overall performance of soft drinks, with consumers indulging more often in convenience food and drink. Energy drinks benefitted from both a positive outlook and a ...

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Country Report

Energy Drinks in Cameroon

Mar 2019

In 2018, energy drinks continued to perform well in both value and volume terms, driven by the rising health and fitness trend, and lifestyle changes. A few brands have succeeded in establishing a presence. These include both domestic and well-known ...

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Energy Drinks in Serbia

Mar 2019

There were numerous mass media reports about the health risks of energy drinks consumption in 2018, particularly for young adults and teenagers. These groups, especially teenagers, are the most important target consumers for these products and it ...

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Energy Drinks in Latvia

Mar 2019

Over the review period, players continued to experience the effects of the Law on Circulation of Energy Drinks introduced in mid-2016. However, the drop in consumption was also likely to be a result of the health scare generated by the pre-law public...

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Energy Drinks in Nigeria

Mar 2019

Energy drinks continues to receive attention from busy Nigerians, who increasingly rely on this type of beverage for a daily energy boost. Another factor contributing to the rebound in retail volume sales after steep declines during the 2016/2017 ...

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Energy Drinks in Ecuador

Mar 2019

Energy drinks are benefiting from increasing consumer penetration in Ecuador, enabling the category to better compete with other beverages in terms of satisfying thirst. Energy drinks also tend to be consumed as a replacement for coffee, particularly...

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Country Report

Energy Drinks in Guatemala

Mar 2019

Guatemala comprises a high percentage of price-sensitive consumers, which is the main reason that energy drinks experienced a lower price increase than the country’s inflation. These low unit prices are allowing the consumer base to expand, as ...

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