Energy Drinks

Energy drinks in Canada continued to record strong off-trade volume growth due to declining unit prices, as a result of promotional activities by major players. Energy drinks remain an impulse purchase, and are particularly popular amongst ...

Energy drinks continued to record double-digit current value and volume growth in 2019, with energy drinks recording the most active levels of growth across all soft drinks. The strong performance of energy drinks is attributed to its popularity, and...

Energy drinks continued to post double digit growth in 2019. The main drivers of the category’s performance are the growing assortment of products, and pricing policy. Players in the energy drinks environment continued to offer discounts on their ...

Energy drinks continued to record a strong performance in 2019, supported by changing lifestyles, rising urbanisation and greater product awareness amongst the target audience of millennials. Due to its higher price point compared to sports drinks, ...

While the sugar tax and rising health consciousness in Thailand had a negative influence on the performance of energy drinks in 2018, it recorded a much smaller decline in off-trade volume sales than most other soft drinks categories affected by the ...

Energy drinks typically contain high levels of caffeine, amino acids, herbal extracts, and a number of water-soluble vitamins, most often a selection of B vitamins. All these ingredients make energy drinks a functional beverage to boost energy ...

Energy drinks was amongst the categories affected by the implementation of the sugar tax in July 2019, due to the typical sugar content of more than 5g/100ml. According to trade sources, leading brands such as Red Bull, Power Root and Livita saw ...

PepsiCo remains among the key soft drinks manufacturers in the world. Increasing competition from both multinational and local players is, however, increasing the pressure on the company to diversify its beverage portfolio. Growth opportunities will ...

The Coca-Cola Company is the largest producer and brand owner in global soft drinks. This global company profile explores the presence of Coca-Cola within world soft drinks in 2019 and the company’s growth strategy over the next five-years. ...

Aje Group is a Latin American soft drinks company whose staple product Big Cola is available on three different continents. However, the brand is beginning to see declines and the company is shifting towards a diversified portfolio, investing in ...

Suntory is among the world’s leading soft drinks companies, with a wide portfolio but greater focus on bottled water, RTD tea and RTD coffee. While Suntory has a strong presence in its home market of Japan, a mature economy coupled with negative ...

Red Bull GmbH is the global leader in energy drinks value sales in the world thanks to being a first-to-market player in many markets and premium positioning. Recently, however, various competitors to Red Bull have arisen. The company has also seen ...

Over the review period energy drinks received repeated negative media attention due to their high sugar content and ingredients such as guarana and caffeine, which are said to be detrimental for consumption by children. In 2018, this negative ...

Demand for non-carbonated drinks called energy drinks has increased due to rise in urbanisation, disposable income and health consciousness amongst the Indian youth. Additionally, long and erratic working hours, and the increasing occurrence of ...

Reduced-sugar energy drinks recorded the strongest growth within energy drinks in 2018. This was attributable to consumers looking to limit their sugar consumption. The leading brands within reduced-sugar energy drinks in 2018 were Red Bull Sugar ...

Energy drinks is a relatively new concept in soft drinks in Pakistan. The consumer base is limited, with young urban consumers the primary target audience. While the market was sceptical initially about the concept of energy drinks, consumer ...

Along with the success of energy drinks, the parallel market has expanded considerably, especially with the devaluation of the Tunisian dinar compared to other currencies. Most illegally imported products come from Algeria or Libya. The fight against...

The composition of Monster’s product portfolio is analysed in detail, covering the geographic composition of its sales, sales growth in recent years as well as how energy drinks are faring against increased competition from other beverage categories....

Energy drinks continued to demonstrate a strong performance in 2018, driven by growing consumer awareness. Local suppliers of energy drinks actively promote the products, targeting mainly teenagers and younger generations. Energy drinks grew ...

Over the review period, negative propaganda surrounding energy drinks in the mass media made consumers more cautious about these products. The mass media, referring to medical research, suggested that high levels of caffeine consumption cannot ...