Energy Drinks

Demand for non-carbonated drinks called energy drinks has increased due to rise in urbanisation, disposable income and health consciousness amongst the Indian youth. Additionally, long and erratic working hours, and the increasing occurrence of ...

Reduced-sugar energy drinks recorded the strongest growth within energy drinks in 2018. This was attributable to consumers looking to limit their sugar consumption. The leading brands within reduced-sugar energy drinks in 2018 were Red Bull Sugar ...

Energy drinks is a relatively new concept in soft drinks in Pakistan. The consumer base is limited, with young urban consumers the primary target audience. While the market was sceptical initially about the concept of energy drinks, consumer ...

Along with the success of energy drinks, the parallel market has expanded considerably, especially with the devaluation of the Tunisian dinar compared to other currencies. Most illegally imported products come from Algeria or Libya. The fight against...

The composition of Monster’s product portfolio is analysed in detail, covering the geographic composition of its sales, sales growth in recent years as well as how energy drinks are faring against increased competition from other beverage categories....

Energy drinks continued to demonstrate a strong performance in 2018, driven by growing consumer awareness. Local suppliers of energy drinks actively promote the products, targeting mainly teenagers and younger generations. Energy drinks grew ...

Over the review period, negative propaganda surrounding energy drinks in the mass media made consumers more cautious about these products. The mass media, referring to medical research, suggested that high levels of caffeine consumption cannot ...

In 2018, energy drinks continued to post steady volume growth, with sales supported by both a wide product range and availability. The category is being allocated more shelf space in modern retail outlets thanks to a widening product assortment. ...

Energy drinks continue to be popular in the Egyptian market, especially among teenagers and young adults. This is attributable to younger consumers being more connected to global trends and adopting a more westernised lifestyle. Energy drinks are ...

Growing Lithuanian GDP and a more positive economic outlook during 2018 supported the overall performance of soft drinks, with consumers indulging more often in convenience food and drink. Energy drinks benefitted from both a positive outlook and a ...

In 2018, energy drinks continued to perform well in both value and volume terms, driven by the rising health and fitness trend, and lifestyle changes. A few brands have succeeded in establishing a presence. These include both domestic and well-known ...

There were numerous mass media reports about the health risks of energy drinks consumption in 2018, particularly for young adults and teenagers. These groups, especially teenagers, are the most important target consumers for these products and it ...

Over the review period, players continued to experience the effects of the Law on Circulation of Energy Drinks introduced in mid-2016. However, the drop in consumption was also likely to be a result of the health scare generated by the pre-law public...

Energy drinks continues to receive attention from busy Nigerians, who increasingly rely on this type of beverage for a daily energy boost. Another factor contributing to the rebound in retail volume sales after steep declines during the 2016/2017 ...

Energy drinks are benefiting from increasing consumer penetration in Ecuador, enabling the category to better compete with other beverages in terms of satisfying thirst. Energy drinks also tend to be consumed as a replacement for coffee, particularly...

Guatemala comprises a high percentage of price-sensitive consumers, which is the main reason that energy drinks experienced a lower price increase than the country’s inflation. These low unit prices are allowing the consumer base to expand, as ...

As a growing base of young local consumers continues to adopt hectic/modern lifestyles, where they are required to keep up with the pace of multiple social and work (or study) obligations, they continue to gain an interest in the rising offer of ...

Not so long ago, energy drinks were available mainly in supermarkets in only the major cities in Uzbekistan. However, they can now be easily found in grocery stores in every neighbourhood across the country. The rapidly growing popularity of energy ...

Energy drinks saw the imposition of 100% added excise taxes in 2017, and 5% VAT in 2018, which greatly impacted consumers’ buying behaviour in Saudi Arabia. Many consumers now perceive them as expensive and unhealthy drinks, and accordingly many are ...

Brands are expected to be increasingly creative with how they reach their target consumers. For example, Red Bull and Monster have been running activation campaigns in campuses around Nairobi in order to target young people who enjoy freebies from ...