Energy Drinks

Market research on the energy drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Opportunities in Oral Rehydration Drinks

Jul 2018

Hydration is one of the fastest growing and most important occasions in global soft drinks, spanning premium packaged water, sports drinks and plant waters. This spotlight report briefly considers alternative products in this space, particularly ...

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Strategy Briefing

Strategy Briefing

Mate and the Rise of Plant-Based Natural Energy Alternatives

Jul 2018

Mate is one of the world’s most important hot drinks, with annual off-trade sales of over USD1 billion, despite its being regularly consumed in only a handful of countries. As consumers all around the world look for naturally healthy sources of ...

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Strategy Briefing

Strategy Briefing

Channel Review in Soft Drinks

Jul 2018

This report examines the changing distribution environment for global soft drinks, identifying the fastest growth channels across store-based, traditional, modern grocery, non-store and on-trade. As consumer category preferences continue to evolve, ...

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Strategy Briefing

Strategy Briefing

Soft Drinks: Quarterly Briefing Q2 2018

Jun 2018

Despite an eventful quarter in the global soft drinks industry, including the merger of Keurig and Dr Pepper, the 5-year outlook remains fundamentally consistent and overall positive. Prospects improved slightly in the US as the economy remains ...

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Country Report

Country Report

Energy Drinks in New Zealand

Apr 2018

The development of low sugar or sugar-free variants of energy drinks was strong over the review period, as energy drinks came under fire from health professionals and received negative media attention for being sugar-laden and unhealthy. The main ...

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Strategy Briefing

Strategy Briefing

Will UK Soft Drinks Lose its Fizz with Brexit?

Apr 2018

In 2017, the UK soft drinks market grew by 1.5% in total volume terms despite the weaker performance of carbonates and juices. While these traditional soft drinks categories are becoming less popular among Britons due to increasing health concerns, ...

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Country Report

Country Report

Energy Drinks in Japan

Apr 2018

Energy drinks continued to grow in both off-trade current value and volume terms in 2017, supported by the popularity of such products amongst the younger generation, who newly joined the category during an energy drinks boom over the review period. ...

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Strategy Briefing

Strategy Briefing

Soft Drinks Global Industry Overview

Mar 2018

This report examines the outlook for the global soft drinks industry over the next five years. Recent performance and growth prospects are considered by category and region, including analysis of top performing companies and brands. This briefing ...

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Country Report

Country Report

Energy Drinks in Chile

Mar 2018

In 2017, energy drinks’ growth rate was significantly slower compared to the remarkable figures witnessed over the review period, due to maturity, price competition, and continued downturn of the general economy. Nevertheless, the category is ...

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Country Report

Country Report

Energy Drinks in Kenya

Mar 2018

Younger Kenyans are leading ever busier lives, working longer hours, travelling a lot more than in the past and taking part in sporting activities. Hence, manufacturers are seeking to provide energy drinks which cater for those living their life on ...

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Country Report

Country Report

Energy Drinks in Bolivia

Mar 2018

The lives of many Bolivians have become increasingly busy due to longer hours at work and more time spent commuting, with many also looking to spend more time exercising or playing sport due to rising health-consciousness. These factors have ...

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Country Report

Country Report

Energy Drinks in Dominican Republic

Mar 2018

Although energy drinks saw a positive performance during 2017, consumers are no longer flocking to such products to keep them going. This is primarily due to health concerns, because energy drinks are often perceived as unhealthy products by ...

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Country Report

Country Report

Energy Drinks in Guatemala

Mar 2018

In 2017, energy drinks remained the fastest growing category within soft drinks in both volume and current value terms. Energy is amongst the most important attributes that consumers look for in these drinks, mainly at the lower-end of the market, ...

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Country Report

Country Report

Energy Drinks in Costa Rica

Mar 2018

As the demand for energy drinks remains focused on young adults and teenagers, major players are often required to update their brand portfolios on a regular basis, which is an efficient way to capture and maintain the attention of younger consumers....

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Country Report

Country Report

Energy Drinks in Poland

Mar 2018

The classic variants of energy drinks are still the most popular amongst Poles. However, the future of this category seems to be connected with added-value marketing. This is especially important for brands such as Tiger, with strategies following ...

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Strategy Briefing

Strategy Briefing

Soft Drinks in Latin America Enter a New Era

Mar 2018

The soft drinks market in Latin America is undergoing a major shift. Changing market conditions are damaging the growth prospects of sugary beverages, especially carbonates, which have long been the focus of the category in the region. Meanwhile, ...

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Country Report

Country Report

Energy Drinks in India

Mar 2018

Energy drinks is gradually recovering from negative publicity surrounding the product due to a ban on some brands for not meeting regulatory standards. The product is expected to recover further and demand is expected to grow due to changing consumer...

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Country Report

Country Report

Energy Drinks in Uruguay

Mar 2018

Alcoholic drinks have faced restrictions lately in Uruguay, with the government trying to control alcohol consumption. Energy drinks were the subject of controversy, with discussions around whether these products should also be regulated, although no...

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Country Report

Country Report

Energy Drinks in Venezuela

Mar 2018

Off-trade volume sales of energy drinks show a double-digit decline for the fourth year in a row, leaving a potentially large consumer base unsatisfied. The consumer base has expanded over the review period, with negative publicity not being an issue...

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Country Report

Country Report

Energy Drinks in Lithuania

Mar 2018

Energy drinks regained the losses it suffered due to the ban on sales to under-18s imposed in 2014 and lifted in 2016. As a highly popular product among consumers with hectic lifestyles, such as students or young professionals, energy drinks achieved...

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