Energy Drinks

Market research on the soft drink industry. Our reports feature a...

Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Country Report

Energy Drinks in Australia

Feb 2022

Energy drinks experienced rapid growth prior to the COVID-19 pandemic but by 2019 its growth curve was beginning to flatten. Instead of taking demand out of the market for energy drinks by diverting consumers away from on-the-go channels where a…

USD 1,195
Country Report

Energy Drinks in Turkey

Jan 2022

During the COVID-19 pandemic, due to lockdown measures and remote working and studying practices, consumers spent an extended amount of time in their homes. To help them get through their workday, school lessons, and university lectures, many turned…

USD 1,195
Country Report

Energy Drinks in Denmark

Jan 2022

Volume sales growth in energy drinks generally is being driven by a relatively small core group of heavy consumers, with demand among the wider population relatively low. This is because many people are suspicious of the ingredients in energy drinks,…

USD 1,195
Country Report

Energy Drinks in Kazakhstan

Jan 2022

Energy drinks has been booming in Kazakhstan for several years. In 2020, there a decline in volume sales growth, as on-to-go consumption decreased due to people spending significant amounts of time at home. All the same, volume growth was still…

USD 1,195
Country Report

Energy Drinks in Pakistan

Apr 2022

Given on-trade sales of energy drinks remain negligible, the pandemic, with its lockdowns, foodservice closures and other restrictions, had little impact on energy drinks, with sales continuing to see strong growth in both volume and value terms in…

USD 1,195
Country Report

Energy Drinks in Egypt

Apr 2022

2021 saw no more than marginal growth in retail volume sales of energy drinks. While middle- and high-income consumers remain the main driver of growth in off-trade volume sales of energy drinks, demand is widening as more affordable brands are…

USD 1,195
Country Report

Energy Drinks in Norway

Jan 2022

Sales of energy drinks remained elevated in 2021 due to the closure of the country’s borders for much of the year. This meant local consumers had no option but to shop within the country for energy drinks. Another positive factor was the large…

USD 1,195
Country Report

Energy Drinks in Uruguay

Jan 2022

Energy drinks’ off-trade sales recorded strong growth in 2021 with consumers continuing to spend more time at home and wanting an energy boost to get through their working day, and as the economy partially reopened from the recent crisis. On-trade…

USD 1,195
Country Report

Energy Drinks in Poland

Jan 2022

Energy drinks is one of categories impacted by the sugar tax in 2021, resulting in price hikes. However, the category was able to resist declining sales and is showing significantly stronger growth in 2021 than seen in 2020. This is partially due to…

USD 1,195
Country Report

Energy Drinks in Morocco

Jan 2022

Demand for energy drinks remains very limited in Morocco, with the on-trade accounting for the bulk of total volume sales. During 2020, on-trade demand for energy drinks declined due to the closure on on-trade venues for an extended period during the…

USD 1,195
Country Report

Energy Drinks in Russia

Jan 2022

Regular energy drinks continued to post double-digit growth in retail volume terms in 2021, continuing the pattern seen over the last decade. A key growth driver remained the perception of energy drinks as a good way to obtain additional energy when…

USD 1,195
Country Report

Energy Drinks in Lithuania

Feb 2022

Energy drinks has been growing strongly over the review period and this continued during the pandemic lockdowns and into 2021, though there was a slight dip in value and volume growth during the lockdowns. This was due to on-the-go consumption…

USD 1,195
Country Report

Energy Drinks in India

Feb 2022

As in 2020, the pandemic continued to hamper the marketing and consumption of energy drinks across the off-trade in 2021, with only negligible volume growth seen, after a slight decline in 2020. The second wave of COVID-19 in 2021 again coincided…

USD 1,195
Country Report

Energy Drinks in Switzerland

Jan 2022

Off-trade volume sales of energy drinks saw a more moderate increase in 2021 than in 2020, as growth is being negatively impacted by the partial recovery of on-trade sales fuelled by the increased mobility among Swiss consumers in 2021, although…

USD 1,195
Country Report

Energy Drinks in Argentina

Jan 2022

Energy drinks consumption grew strongly in 2021, largely as a result of the reduction of lockdown measures and consumers returning to the workplace. These products are especially popular with people that need to drive for a living, and this has…

USD 1,195
Country Report

Energy Drinks in Brazil

Jan 2022

Traditionally, energy drinks was considered to have a young adult positioning in Brazil, appealing mainly to consumers aged 18+ years, and used as a cocktail base for parties or events. Nevertheless, this perception has changed towards the end of the…

USD 1,195
Country Report

Energy Drinks in Ukraine

Jan 2022

Energy drinks are growing in popularity in Ukraine, albeit from a relatively low base. While the rate of growth in off-trade volume sales slowed significantly during 2020, it remained robust, and it accelerated in 2021. Energy drinks is a rather…

USD 1,195
Country Report

Energy Drinks in Vietnam

Jan 2022

Retail sales in energy drinks are slightly higher in 2021 after the small dips seen in 2020. Foodservice, on the other hand, remains in negative-figure declines – albeit at less steep rates than seen last year. During the pandemic lockdowns, all…

USD 1,195
Country Report

Energy Drinks in Sweden

Mar 2022

Energy drinks continued to see dynamic growth in retail volume terms in 2021, with sales fuelled by brand extensions and new flavours, with a strong focus on reduced sugar variants. The category is also being positively impacted by the growing…

USD 1,195
Country Report

Energy Drinks in Estonia

Feb 2022

Energy drinks recorded positive growth in off-trade current value and volume terms in 2021. Buoyancy in retail sales can be attributed to the growing popularity of energy drinks among younger demographics in Estonia and increasingly hectic…

USD 1,195
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