Carbonates

Market research on the carbonates industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Carbonates in New Zealand

Jun 2019

Manufacturers continued to introduce reduced- or no-sugar formulations over the review period, which, to date, have had limited success. Both Cola Life and Pepsi Next, which saw big-spend marketing introductions in 2015, have all but gone as the ...

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Carbonates in India

Apr 2019

Sales of carbonates slowed down in 2016 and 2017 due to the GST and demonetisation, but picked up strongly during 2018 driven by consumer interest and new product variants. Companies responded to cost increases due to the increase in tax due to GST ...

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Carbonates in Australia

Mar 2019

Carbonates in Australia continue to be impacted by the growing health consciousness of consumers. This has translated into lower per capita consumption of carbonates. Euromonitor International data show that per capita consumption of carbonates has ...

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Carbonates in Pakistan

Mar 2019

Cola carbonates players use creative marketing techniques to connect with young consumers. Their brands aspire to become a part of consumers’ lifestyles by owning significant moments and celebrations. Hence, sports, music and festivities offer key ...

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Carbonates in Tunisia

Mar 2019

Carbonates is a mature category, and will register only slow volume growth over the forecast period. There are still negative factors surrounding carbonates, including deteriorating purchasing power, which will continue to affect performance, and the...

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Carbonates in Azerbaijan

Mar 2019

With steady monetary stabilisation and a firmer currency rate in 2018, carbonates registered positive dynamics both in volume and current value terms. The tourist flow to Azerbaijan from neighbouring and Middle Eastern countries also supported sales ...

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Carbonates in Kazakhstan

Mar 2019

Despite ongoing consumer interest in reduced sugar drinks and an overall strengthening health awareness in the country, carbonates remained very competitive in Kazakhstan. The category posted a stronger performance than juice and RTD tea due to the ...

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Carbonates in Belarus

Mar 2019

In 2018, carbonates in Belarus continued to record a decline in volume sales, largely due to the economising trend among mid- and low-income consumers. However, cola carbonates recorded positive volume growth thanks to these products’ general ongoing...

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Carbonates in Egypt

Mar 2019

Carbonates is the most popular type of soft drink among Egyptians. Low health awareness among the majority of Egyptian consumers contributes to their remaining popular, despite their high sugar content. Health awareness is rising among more educated ...

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Carbonates in Lithuania

Mar 2019

Although 2018 brought a successful year for carbonates producers due to the warmer weather and prolonged summer season, the pace of growth is expected to taper off. Sugary carbonates continued to dominate the category in Lithuania but increasing ...

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Carbonates in Cameroon

Mar 2019

Carbonates is expected to record lower off-trade volume growth over the forecast period compared to the review period, owing to a shift in consumer preferences to healthier options, like bottled water. Many middle aged and older consumers are looking...

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Carbonates in Serbia

Mar 2019

Contrary to the general trend that is visible in most developed as well as developing countries, Serbian carbonates recorded positive growth rates in both off-trade value and off-trade volume terms in 2018. There are several reasons for these ...

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Carbonates in Latvia

Mar 2019

Increasing health consciousness is motivating adults to make healthier choices for themselves and their families, more often choosing bottled water over carbonated drinks rich in sweeteners, caffeine and artificial additives. Such behaviour is partly...

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Carbonates in Nigeria

Mar 2019

The demand for carbonates is set to continue to increase over the forecast period, supported by improved economic conditions. However, manufacturers will be challenged by the emerging health and wellness trend, with consumers shifting to juice as a ...

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Carbonates in Ecuador

Mar 2019

Carbonates remained on a downward trajectory in 2018 in both volume and current value terms, with sales adversely impacted by local consumers’ increased health consciousness. Ecuadorians are adopting healthier lifestyles, seeking to reduce their ...

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Carbonates in Guatemala

Mar 2019

The strong competition that carbonates experienced from other soft drinks, such as juice drinks and RTD tea, forced some companies to maintain or reduce their unit prices to compete with these alternatives. Consumers sometimes perceive these ...

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Carbonates in Costa Rica

Mar 2019

As a broader base of mid- and low-income consumers continues to search for additional savings on a regular basis, demand for carbonates relied on more aggressive promotions and discounts to maintain stable volume sales figures, despite the rising ...

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Carbonates in Uzbekistan

Mar 2019

The lemonade/lime category witnessed increased activity in 2018. Lemonade in particular is growing as new products are appearing in the marketplace, with there having been very few decent options available previously. The lemonades available tended ...

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Carbonates in Saudi Arabia

Mar 2019

The 50% excise tax and 5% VAT had a significant impact on consumers’ buying behaviour in Saudi Arabia in 2018. Although consumers are used to consuming carbonates with their lunch or dinner, now they are starting to perceive them as expensive and ...

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Carbonates in Kenya

Mar 2019

Market leader Coca-Cola has introduced a new soda in 425ml plastic bottles as it expands its range of product servings. This is in a bid to defend its share of the soft drinks market, which is under pressure from rivals that have strengthened their ...

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