Carbonates

Danone is one of the world’s leading soft drinks companies, with a strong focus on bottled water. The company has, however, started moving beyond bottled water, launching various brands in juice and sports drinks, as a means to appeal to the growing ...

Manufacturers continued to introduce reduced- or no-sugar formulations over the review period, which, to date, have had limited success. Both Cola Life and Pepsi Next, which saw big-spend marketing introductions in 2015, have all but gone as the ...

Sales of carbonates slowed down in 2016 and 2017 due to the GST and demonetisation, but picked up strongly during 2018 driven by consumer interest and new product variants. Companies responded to cost increases due to the increase in tax due to GST ...

Carbonates in Australia continue to be impacted by the growing health consciousness of consumers. This has translated into lower per capita consumption of carbonates. Euromonitor International data show that per capita consumption of carbonates has ...

Cola carbonates players use creative marketing techniques to connect with young consumers. Their brands aspire to become a part of consumers’ lifestyles by owning significant moments and celebrations. Hence, sports, music and festivities offer key ...

Carbonates is a mature category, and will register only slow volume growth over the forecast period. There are still negative factors surrounding carbonates, including deteriorating purchasing power, which will continue to affect performance, and the...

With steady monetary stabilisation and a firmer currency rate in 2018, carbonates registered positive dynamics both in volume and current value terms. The tourist flow to Azerbaijan from neighbouring and Middle Eastern countries also supported sales ...

Despite ongoing consumer interest in reduced sugar drinks and an overall strengthening health awareness in the country, carbonates remained very competitive in Kazakhstan. The category posted a stronger performance than juice and RTD tea due to the ...

In 2018, carbonates in Belarus continued to record a decline in volume sales, largely due to the economising trend among mid- and low-income consumers. However, cola carbonates recorded positive volume growth thanks to these products’ general ongoing...

Carbonates is the most popular type of soft drink among Egyptians. Low health awareness among the majority of Egyptian consumers contributes to their remaining popular, despite their high sugar content. Health awareness is rising among more educated ...

Although 2018 brought a successful year for carbonates producers due to the warmer weather and prolonged summer season, the pace of growth is expected to taper off. Sugary carbonates continued to dominate the category in Lithuania but increasing ...

Carbonates is expected to record lower off-trade volume growth over the forecast period compared to the review period, owing to a shift in consumer preferences to healthier options, like bottled water. Many middle aged and older consumers are looking...

Contrary to the general trend that is visible in most developed as well as developing countries, Serbian carbonates recorded positive growth rates in both off-trade value and off-trade volume terms in 2018. There are several reasons for these ...

Increasing health consciousness is motivating adults to make healthier choices for themselves and their families, more often choosing bottled water over carbonated drinks rich in sweeteners, caffeine and artificial additives. Such behaviour is partly...

The demand for carbonates is set to continue to increase over the forecast period, supported by improved economic conditions. However, manufacturers will be challenged by the emerging health and wellness trend, with consumers shifting to juice as a ...

Carbonates remained on a downward trajectory in 2018 in both volume and current value terms, with sales adversely impacted by local consumers’ increased health consciousness. Ecuadorians are adopting healthier lifestyles, seeking to reduce their ...

The strong competition that carbonates experienced from other soft drinks, such as juice drinks and RTD tea, forced some companies to maintain or reduce their unit prices to compete with these alternatives. Consumers sometimes perceive these ...

As a broader base of mid- and low-income consumers continues to search for additional savings on a regular basis, demand for carbonates relied on more aggressive promotions and discounts to maintain stable volume sales figures, despite the rising ...

The lemonade/lime category witnessed increased activity in 2018. Lemonade in particular is growing as new products are appearing in the marketplace, with there having been very few decent options available previously. The lemonades available tended ...

The 50% excise tax and 5% VAT had a significant impact on consumers’ buying behaviour in Saudi Arabia in 2018. Although consumers are used to consuming carbonates with their lunch or dinner, now they are starting to perceive them as expensive and ...