Concentrates will continue to record positive growth in retail volume terms over the forecast period, fuelled by the affordability of these products and the enduring popularity of well-established brands such as Umsha and Zuko. However, while price will still remain at the heart of demand for concentrates, there is potential for wealthier households to switch to juice or bottled water, depending upon the future state of the economy.
The trend towards home-made drinks that flourished during the pandemic could generate an opportunity for development and innovation within concentrates over the forecast period. This could include a greater focus on local and traditional flavours such as lemon verbena, camomile and barley.
In recent years, a number of tea companies have extended their portfolios to include cold brew tea infusions. Sunka (Dinamika Business SAC), for example, offers a box of three filter sachets that yield 3l of its Chicha Morada, Flor de Jamaica (Hibiscus) and Emoliente varieties.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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