Executive Summary

Mar 2019
PROSPECTS
Improvement in purchasing power and rising health concerns hamper growth in concentrates

Concentrates in Peru are preferred by low- and middle-income households, which tend to look for affordable and quick options to offer fruit beverages to their families. The fact that it is a dry product which lasts longer and does not require special conditions for its preservation also comes into play.

Growth in concentrates is driven by reduced sugar alternatives

The health and wellness trend has had a positive impact on sales of reduced sugar concentrates. This trend is expected to continue to have an impact on the category, particularly with the introduction of the Labelling Law.

Consumers shifting away from products with high content of artificial ingredients

Peruvian consumers are increasingly interested in products that are natural and healthy. In general, they have a strong preference for home-made preparations, which are considered healthier, and avoid beverages with artificial ingredients and colours.

COMPETITIVE LANDSCAPE
Leadership remains stable in concentrates

Alicorp dominates the concentrates category, in which it has been present for many years. It has removed the brands Yaps and Kiriba from the market, allowing the company to focus its efforts on its main brands Negrita and Kanu, supporting its market position.

Light versions continue to perform well

On the health and wellness side, the brand Clight, from Mondelez Peru, which is known for its healthier approach and was one of the first to introduce a light version in concentrates, continued to have the highest share among reduced sugar products. Other brands, like Zuko, Universal and former leader Tang, maintained their sales share in the country owing to their long-standing presence.

Innovation backs up leadership positions in the Peruvian market

The main brands have focused their efforts on innovation in recent years as a way to improve or at least maintain their position in a stagnating category.

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Concentrates in Peru

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Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Concentrates in Peru?
  • What are the major brands in Peru?
  • Who are the key consumers of concentrates in Peru?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Concentrates in Peru - Category analysis

HEADLINES

PROSPECTS

Improvement in purchasing power and rising health concerns hamper growth in concentrates
Growth in concentrates is driven by reduced sugar alternatives
Consumers shifting away from products with high content of artificial ingredients

COMPETITIVE LANDSCAPE

Leadership remains stable in concentrates
Light versions continue to perform well
Innovation backs up leadership positions in the Peruvian market

CATEGORY DATA

Concentrates Conversions
Summary 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 3 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Soft Drinks in Peru - Industry Overview

EXECUTIVE SUMMARY

Difficult year for Peruvian market impacts sales of soft drinks
Labelling law and changes to Selective Tax on Consumption increase consumer awareness of health issues
Arca Continental Lindley remains leader in soft drinks
Health and wellness guides product development in soft drinks
Soft drinks is expected to see a positive performance over the forecast period

MARKET DATA

Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 31 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 32 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Peru
Trends

DEFINITIONS

SOURCES

Summary 2 Research Sources