Heightened consumer interest in health and wellness is set to outlast the pandemic, with reduced sugar and sugar free offerings likely to proliferate during the forecast period. This trend will likely also be encouraged by a delayed increase in Thailand’s sugar tax in 2023 which will lead to a further rise in the price of sugary soft drinks.
Nestlé (Thai) Ltd continues to lead concentrates thanks to the popularity of its Nestea brand of powder concentrates. The company continued to invest in new product development and innovation in 2021 and 2022, thereby strengthening its dominance in powder concentrates.
While the main international players in concentrates are generally more interested in investing in other more profitable areas of their portfolios, small players in liquid concentrates seem more interested in investing in new product development and marketing communications. These smaller players seem to better understand current consumer needs, such as the desire for healthier choices and more exotic flavours and see the opportunity to grasp the attention of a young consumer audience by targeting their interests.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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