Concentrates in Nigeria

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Concentrates industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Concentrates industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Concentrates in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Concentrates in Nigeria?
  • To what extent are health considerations impacting consumption of Concentrates in Nigeria?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Concentrates in Nigeria?
  • Which are the leading brands in Concentrates in Nigeria?
  • What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
  • How are products distributed in Concentrates in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Concentrates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Concentrates in Nigeria - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Suntory Beverage & Food Nigeria Ltd dominates concentrates
On-trade volume sales post a positive growth rate in 2021
Liquid concentrates grows faster in total volume terms in 2021

PROSPECTS AND OPPORTUNITIES

High unit prices threaten growth over the forecast period
Concentrates expected to perform well over the forecast period
Growing population expected to drive overall concentrates growth

CATEGORY DATA

Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 3 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 26 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026

APPENDIX

Fountain sales in Nigeria
Trends

DISCLAIMER

SOURCES

Summary 2 Research Sources
The following categories and subcategories are included:

Concentrates

  • Liquid Concentrates
  • Powder Concentrates

Concentrates

This is the aggregation of liquid concentrates and powder concentrates.

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Concentrates research and analysis database.

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