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Country Report

Concentrates in

Concentrates in Nigeria

22 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Powder concentrates drives growth

Concentrates is a relatively slow-growing category within soft drinks in Nigeria, and liquid concentrates increasingly suffered from competition from a wide range of cheap RTD juice products. While liquid concentrates is unable to keep up with competition from newer types of soft drinks, the cheaper powder concentrates category helped to drive growth over the forecast period.

Population growth is expected to drive overall concentrates growth

Off-trade value sales of concentrates are expected to grow over the forecast period. While powder concentrates will grow faster, liquid concentrates has a larger RTD (ready to drink) volume size than powder concentrates, as it is has a longer presence in Nigeria and therefore a larger consumer base, and will grow as the population grows (particularly the child population).

Unit price fluctuates but should stabilise over forecast period

Average unit price in total off-trade value terms declined slightly in 2017, following on from a strong increase in 2016 as the harsh depreciation of the local currency led to much higher import costs. With a more stable exchange rate expected over the forecast period, the average unit price is expected to stabilise somewhat, albeit declining marginally at constant 2017 prices.

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria dominates concentrates

Suntory Beverage & Food Nigeria Ltd dominated concentrates value share in 2017. The ban on imported liquid concentrates, the popularity of the company's Ribena brand and its strong and effective distribution network are the factors that continue to give the company its leadership edge.

Nutrifood Indonesia PT has the best performance

Nutrifood Indonesia PT saw the strongest increase in value share in 2017 compared to 2016. This was due to the increasing popularity of powder concentrates in which its Nutri C brand is positioned.

Tasty Time Nigeria Ltd ranks third

Tasty Time Nigeria Ltd held a small, growing value share in concentrates. Positioned in liquid concentrates, its lower priced Tasty Time brand enabled the company to gain a foothold from which it can expand its presence.

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Concentrates Market Sample Report Concentrates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Concentrates in Nigeria?
What are the major brands in Nigeria?
Who are the key consumers of concentrates in Nigeria?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Concentrates in Nigeria - Category analysis

HEADLINES

PROSPECTS

Powder concentrates drives growth

Population growth is expected to drive overall concentrates growth

Unit price fluctuates but should stabilise over forecast period

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria dominates concentrates

Nutrifood Indonesia PT has the best performance

Tasty Time Nigeria Ltd ranks third

CATEGORY DATA

Concentrates Conversions

Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 3 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 14 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 15 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Bottled water records fast growth

Poor economic conditions limit growth prospects for most soft drinks

Leading companies focus on marketing campaigns to maintain share

Limited launches seen in 2017 due to poor economic situation

Positive growth expected over the forecast period

MARKET DATA

Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Concentrates in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Powder concentrates drives growth

Population growth is expected to drive overall concentrates growth

Unit price fluctuates but should stabilise over forecast period

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria dominates concentrates

Nutrifood Indonesia PT has the best performance

Tasty Time Nigeria Ltd ranks third

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Concentrates in Nigeria - Category analysis

HEADLINES

PROSPECTS

Powder concentrates drives growth

Population growth is expected to drive overall concentrates growth

Unit price fluctuates but should stabilise over forecast period

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria dominates concentrates

Nutrifood Indonesia PT has the best performance

Tasty Time Nigeria Ltd ranks third

CATEGORY DATA

Concentrates Conversions

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Bottled water records fast growth

Poor economic conditions limit growth prospects for most soft drinks

Leading companies focus on marketing campaigns to maintain share

Limited launches seen in 2017 due to poor economic situation

Positive growth expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Nigeria

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