The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreDec 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Concentrates remained a comparatively small category within soft drinks in Nigeria in 2019, but continued to see strong off-trade volume and value growth. Given that a high percentage of the Nigerian population live below the poverty line, concentrates offer them the opportunity to consume cheap soft drinks, due to their low unit price.
Liquid concentrates are a popular choice for at-home occasions, and this category had larger RTD (ready to drink) volume sales than powder concentrates in 2019. The liquid format has a longer presence in Nigeria and a larger consumer base, which is likely to grow as the population increases.
The poor electricity supply in the country is likely to maintain the demand for powder concentrates in the forecast period, which can easily be stored at room temperature. In addition, the extensive presence of such products in independent small grocers and kiosks supports visibility and sales.
Suntory Beverage and Food Nigeria maintained its dominance in concentrates in off-trade value terms in 2019. The company also continued to increase its value share due to the high brand equity of Ribena, which is widely available across retail channels, and as a result has enjoyed strong brand loyalty over the years.
Whilst Ribena remained the dominant brand in concentrates in 2019, many consumers are looking for more affordable options. For instance, Pladis Nigeria saw the strongest off-trade value growth in 2019.
There were no key launches in 2019 that impacted concentrates. This was due to high unit price increases in 2019.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Concentrates industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Concentrates in Nigeria market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.