Executive Summary

Mar 2019
PROSPECTS
Liquid concentrates benefiting from the individualisation trend

One of the leading trends in 2018 continued to be homemade cocktails/lemonades, giving consumers the opportunity to create their own drinks at home. With many blogs and trade press articles offering recipes and changing flavours/mixes every year, individualisation is being encouraged, and as liquid concentrates are part of most mixes, they are becoming more attractive.

Poor performance from powder concentrates

Powder concentrates, however, remained a category in decline in 2018. Private label accounted for well over a half of off-trade volume sales, with the rest of the category being rather fragmented.

COMPETITIVE LANDSCAPE

SodaStream continued to lead concentrates in 2018 thanks to its strong presence in liquid concentrates. With the company being well-known for its drinks makers, it is also an established name in liquid concentrates.

Launches and promotions remain key for manufacturers

With the ongoing individualisation trend, flavour remains a key area of focus, with manufacturers seeking to offer as many tastes as possible. Under its Tri Top brand, for example, DrinkStar introduced a cola-orange flavour in 2018, reminiscent of the famous German “Spezi” (a classic soda mix of cola and orange).

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Concentrates in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Concentrates in Germany?
  • What are the major brands in Germany?
  • Who are the key consumers of concentrates in Germany?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Concentrates in Germany - Category analysis

HEADLINES

PROSPECTS

Liquid concentrates benefiting from the individualisation trend
Poor performance from powder concentrates

COMPETITIVE LANDSCAPE

Launches and promotions remain key for manufacturers

CATEGORY DATA

Concentrates Conversions
Summary 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 3 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

German soft drinks market continues to grow despite its maturity
Naturalness and convenience remain key
Coca-Cola continues to lead a fragmented market
Health and wellness the main driver of new product development
Slowdown expected over the forecast period

MARKET DATA

Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 31 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 32 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 35 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 41 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Germany
Trends

DEFINITIONS

SOURCES

Summary 2 Research Sources