The concentrates category has been a particularly notable victim of growing consumer concerns about the role of sugar consumption in a number of health problems, including obesity, type 2 diabetes, hypertension and fatty liver disease. Perceived as unhealthy due to the high level of sugar in its regular formats, the category faces strong competition from other products such as 100% juices and is expected to lose sales over the forecast period.
Although promotional campaigns and private label products pull down average unit prices, production costs are expected to remain high, particularly in the short term, driving up unit prices. In addition, and despite Sunquick’s sugar-free range being less expensive than its regular one and being expected to gain market share, its prices remain above the category average, further pushing up unit prices.
In the face of strong competition and declining consumer interest, manufacturers need to innovate and add value to their offers. A trend in other soft drinks categories, the addition of features targeting the prominent health and wellness trend, such as vitamin C supplementation, might emerge in the concentrates category.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Concentrates industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Concentrates
This is the aggregation of liquid concentrates and powder concentrates.
See All of Our DefinitionsThis report originates from Passport, our Concentrates research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!