While concentrates got a boost in 2022, sue to soaring inflation, the outlook is bleak over the forecast period, with only marginal retail volume growth predicted. However, if prices continue to rise at the same pace as in 2022, then concentrates could see an improved performance.
The growing health and wellness trend will see consumers seeking soft drinks with health benefits, nutritional values or lower in sugar. Therefore, over the forecast period, manufacturers will try to align their strategies with the health and wellness trend, including a focus on offering functional premium-positioned concentrates with added vitamins and minerals, organic ingredients and natural sweeteners.
There is concern over the high levels of sugar in energy drinks and this could increasingly lead to higher prices over the forecast period, due to the recently implemented sugar tax. There is also the possibility of the rate being raised in the future, if the current rate is not seen to reduce sugar intake.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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