The pricing of soft drinks is likely to become a key focal point for manufacturers in the forecast period, with the driving determinant being that many South African consumers are becoming increasingly sensitive to price increases in relation to the perceived value of the brand. Importantly, consumers’ sensitivity to price changes varies depending on the soft drinks category, as each category has its own set of consumer values that determine the impact of respective price changes.
Due to South Africans becoming accustomed to spending prolonged time at home and adapting their purchasing habits for home consumption, players are expected to adjust their packaging formats in terms of storage capacity. For example, as witnessed in bottled water, larger bottles could be introduced for liquid concentrates, whereas powder options could also be introduced in cans or bottles which can be stored and reused in the future.
As is the case with juice, concentrates is likely to be targeted by sugar tax amendments during the forecast period, following pressure from health advocacy groups. This is expected to be especially challenging for concentrates manufacturers, as by nature sugar levels are much higher in concentrates, until they are diluted with water to the desired ratio.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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