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Country Report

Concentrates in

Concentrates in the Netherlands

22 pages, Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing sugar concerns put category under pressure

Liquid concentrates are under pressure. Sales are declining due to a lack of innovative new launches and the fact that liquid concentrates are starting to suffer from the backlash against sugar in soft drinks in general.

Watery juices and flavoured bottled water the category’s main competitors

Many soft drinks producers are looking at watery juice products such as nectars and juice drinks as new avenues for growth as these will appeal to parents of young children. The sugar issue will not go away and so nectars and juice drinks offer manufacturers an opportunity to develop new products which are lower in sugar and have a greater emphasis on the water component.

Category needs to reinvent itself

As sugar will remain a major issue, the category will need to reinvent itself in order to achieve growth over the forecast period. The main aim will be to reach new consumers who are willing to pay a premium for concentrates.

COMPETITIVE LANDSCAPE

HJ Heinz the leading company but losing share

HJ Heinz remained the leading player in concentrates in 2017. However, the company’s two brands, Karvan Cevitam and Roosvicee, are both under pressure.

BB Drinks likely to chip away at the share of HJ Heinz

An interesting company in the concentrates category is BB Drinks, which now owns the rights to the Pickwick brand of soft drinks. The company struck a deal with Jacob Douwe Egberts in 2015 and entered concentrates in 2016.

Craft concentrates likely to enter the category

Other soft drinks categories have witnessed the success of craft products and niche brands. In liquid concentrates, this trend is having less of an impact, although D-Drinks is doing very well with its Belvoir natural cordial range, produced using artisanal methods.

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Concentrates Market Sample Report Concentrates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Concentrates in Netherlands?
What are the major brands in Netherlands?
Who are the key consumers of concentrates in Netherlands?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Concentrates in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Growing sugar concerns put category under pressure

Watery juices and flavoured bottled water the category’s main competitors

Category needs to reinvent itself

COMPETITIVE LANDSCAPE

HJ Heinz the leading company but losing share

BB Drinks likely to chip away at the share of HJ Heinz

Craft concentrates likely to enter the category

CATEGORY DATA

Concentrates Conversions

Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 3 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 11 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 13 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 14 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Soft Drinks in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Larger volume categories under increasing pressure

Health concerns a major issue for Dutch consumers

Major players focus on developing healthier alternatives

New product launches target adult consumers

Negative image of many soft drinks to limit industry growth over the forecast period

MARKET DATA

Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Concentrates in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Growing sugar concerns put category under pressure

Watery juices and flavoured bottled water the category’s main competitors

Category needs to reinvent itself

COMPETITIVE LANDSCAPE

HJ Heinz the leading company but losing share

BB Drinks likely to chip away at the share of HJ Heinz

Craft concentrates likely to enter the category

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Concentrates in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Growing sugar concerns put category under pressure

Watery juices and flavoured bottled water the category’s main competitors

Category needs to reinvent itself

COMPETITIVE LANDSCAPE

HJ Heinz the leading company but losing share

BB Drinks likely to chip away at the share of HJ Heinz

Craft concentrates likely to enter the category

CATEGORY DATA

Concentrates Conversions

Soft Drinks in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Larger volume categories under increasing pressure

Health concerns a major issue for Dutch consumers

Major players focus on developing healthier alternatives

New product launches target adult consumers

Negative image of many soft drinks to limit industry growth over the forecast period

MARKET DATA

APPENDIX

Fountain sales in the Netherlands

Trends

SOURCES

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