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Learn moreMar 2019
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Consumers are now more aware than before that liquid concentrates also contain a lot of sugar, and this is a critical issue, especially for products that are aimed at children. As such, consumers are looking for alternatives that contain less sugar.
Liquid concentrates showed a positive development in off-trade current value and volume terms in 2018. However, the development of the category was mainly due to the unprecedented high temperatures in the spring and summer, with all records broken.
Concentrates is seeing a limited degree of product renewal and innovation. HJ Heinz is the leader in the category, and because of its strength there is less incentive for this company to invest heavily in the development of completely new products.
HJ Heinz was the largest player in concentrates in off-trade value terms in 2018. The company owns two of the biggest brands in this category: Karvan Cevitam and Roosvicee.
As Riedel Drankenindustrie took over innovative producer BB Drinks, it also acquired its concentrates activities, as well as its juice brands. BB Drinks had already proved to be a formidable challenger in the concentrates category with its Pickwick range, but in 2018 new owner Riedel also added a new fruit-based range under the Van de Boom brand.
Private label lost value share in concentrates in 2018. Sales were hampered by new launches such as Van de Boom, and the large number of price promotions, from Karvan Cevitam, for example.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.