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Country Report

Concentrates in

Concentrates in Brazil

32 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

After a brief volume recovery, concentrates stagnates

With the unfavourable economic situation of recent years, many consumers with reduced budgets rethought their purchasing decisions. Looking for cheaper solutions, many Brazilians switched back to concentrates, perceived to be cheaper, constituting an alternative for challenging economic times.

Unit prices attract consumers but struggle to retain them

One of the most important reasons for consumers to switch to concentrates was the affordable unit prices, which made them highly attractive for those with reduced incomes. Brazilians, however, are more critical than ever when it comes to purchasing decisions.

Healthy positioning has mixed success

An increasing number of Brazilians seek to lead a healthier lifestyle and struggled to maintain the consumption of products that enable this, even during the crisis. Over the review period, consumers included a wide range of healthy beverages in their baskets and, more than that, learned to understand product information and discern what is good for them.

COMPETITIVE LANDSCAPE

Mondelez Brasil maintains lead with its Tang brand

Accounting for slightly more than one quarter of off-trade value sales overall, Mondelez remained the leading player in 2017. Its main brand, Tang, is often seen almost as a category synonym for powder concentrates, taking advantage of high brand awareness.

Although still niche initiatives, new concepts appear

While most powder and liquid concentrates manufacturers fight for sales share through aggressive prices, others invest in unseen concepts. In 2017, Linea Alimentos launched Linea Up, a tea liquid concentrate, in 56ml rigid plastic containers.

Small and regional players struggle to maintain a presence

Accounting for almost half of current retail value sales over the review period, small and regional players in 2017 saw their value share shrink due to the fierce competition from major manufacturers. Consumers already expect concentrates to have lower price points, but the end of the review period was particularly competitive in this sense.

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Concentrates Market Sample Report Concentrates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Concentrates in Brazil?
What are the major brands in Brazil?
Who are the key consumers of concentrates in Brazil?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Concentrates in Brazil - Category analysis

HEADLINES

PROSPECTS

After a brief volume recovery, concentrates stagnates

Unit prices attract consumers but struggle to retain them

Healthy positioning has mixed success

COMPETITIVE LANDSCAPE

Mondelez Brasil maintains lead with its Tang brand

Although still niche initiatives, new concepts appear

Small and regional players struggle to maintain a presence

CATEGORY DATA

Concentrates Conversions

Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 3 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Soft Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Although still in decline, soft drinks volume sales show recovery

At-home consumption benefits off-trade volume sales

Small and regional players emerge and consolidate

Players return to new product launches

Expected industry recovery will not lead to irrational expenditure

MARKET DATA

Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 31 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 32 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 35 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 41 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Concentrates in Brazil

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Executive Summary

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PROSPECTS

After a brief volume recovery, concentrates stagnates

Unit prices attract consumers but struggle to retain them

Healthy positioning has mixed success

COMPETITIVE LANDSCAPE

Mondelez Brasil maintains lead with its Tang brand

Although still niche initiatives, new concepts appear

Small and regional players struggle to maintain a presence

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Concentrates in Brazil - Category analysis

HEADLINES

PROSPECTS

After a brief volume recovery, concentrates stagnates

Unit prices attract consumers but struggle to retain them

Healthy positioning has mixed success

COMPETITIVE LANDSCAPE

Mondelez Brasil maintains lead with its Tang brand

Although still niche initiatives, new concepts appear

Small and regional players struggle to maintain a presence

CATEGORY DATA

Concentrates Conversions

Soft Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Although still in decline, soft drinks volume sales show recovery

At-home consumption benefits off-trade volume sales

Small and regional players emerge and consolidate

Players return to new product launches

Expected industry recovery will not lead to irrational expenditure

MARKET DATA

APPENDIX

Fountain sales in Brazil

DEFINITIONS

SOURCES

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