Liquid concentrates is expected to maintain a modest total value growth rate over the forecast period, was stagnate retail volume sales. Sales through on-trade channels will continue to be driven by “Mahlabas” where liquid concentrates added to fresh yoghurt is a popular drink, favoured by visitors of such outlets.
Due to a lack of innovation and advertising support, liquid concentrates will likely continue to be challenged over the forecast period. Marketing for concentrates is very rare in Morocco, as companies opt merely for street billboards during the Month of Ramadan or summer when demand for syrups peaks.
As competition in the Moroccan soft drinks industry increases and companies become increasingly sensitive to customer feedback, it is likely that health and wellness variants of concentrates will be launched during the forecast period. In particular, organic concentrates are set to proliferate in response to increased demand for healthier concentrates that do not compromise on taste, which would likely be a concern for consumers with regard to reduced sugar concentrates.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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