The future for concentrates is not set to be positive across the forecast period, with the category anticipated to experience both off-trade and on-trade volume drops across the next five years. Much of this fall in consumption will be linked to rising health and wellness trends, with health-conscious consumers avoiding concentrates for options with more added benefits.
In order to compete against growing health trends and other soft drinks, manufacturers are likely to widen their portfolios over the coming years, focusing on reduced sugar and sugar-free variants. Players hope this will limit the shift towards other soft drinks that are considered healthier.
At the end of the review period, virtually 100% of sales of concentrates in Colombia were accounted for by the retail channel, with these products having no discernible presence in the foodservice channel. One of the main reasons is that demand for concentrates tends to be based on the excellent value for money that these products represent, which means that they do not conform to the general sense that dining out should be an indulgent and carefree experience.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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