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Country Report

Concentrates in

Concentrates in Uruguay

23 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Powder concentrates a low-cost option

With the economic situation changing in Uruguay, consumers are beginning to turn to cheaper options in some categories. Powder concentrates is one of the lowest-cost options among soft drinks products when calculated in RTD terms, and for that reason some consumers, especially from low-income households, turn to these products when looking for cheaper soft drinks.

Liquid concentrates to accelerate

These differentials in unit prices enabled powder concentrates to register higher off-trade value growth than liquid concentrates, which are more expensive. The main threat to future growth is a return to strong economic growth, with salaries growing above the general inflation rate, enabling consumers to trade up to more expensive options as already happened in the early years of the review period.

COMPETITIVE LANDSCAPE

Mondelez International leads powder concentrates

Mondelez Uruguay remained the leader in powder concentrates ahead of second-placed domestic Badinco. Mondelez Uruguay maintained its leading position with its Tang brand, the best-selling product in powder concentrates.

New products often fail

With several players enjoying strong preference among consumers, even if some brands may have small shares, it is difficult for new products to achieve a strong performance in the short term. This was illustrated by the difficulties Jugolín, once a leader in powder concentrates and a favourite among several generations, is having in its return to the category, failing to grow three years after its re-launch by Lestonsur.

Terma is the undisputed leader in liquid concentrates

In liquid concentrates, Almena with its Argentinean Terma brand is the undisputed leader, with the vast majority of retail value sales, with smaller players not representing a real threat. Soncaliu, however, continues to grow the retail value share of its Maguary brand and could eventually further improve its share significantly if it is backed by its GBO, Britvic Plc.

Concentrates conversions

In powder concentrates there are large differences among the main companies and brands in terms of dilution rates. Mondelez Uruguay’s Tang brand requires between 18g and 25g to produce one litre of RTD depending on the flavour, while its Clight concentrates vary between 7.

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Concentrates Market Sample Report Concentrates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Concentrates in Uruguay?
What are the major brands in Uruguay?
Who are the key consumers of concentrates in Uruguay?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Concentrates in Uruguay - Category analysis

HEADLINES

PROSPECTS

Powder concentrates a low-cost option

Liquid concentrates to accelerate

COMPETITIVE LANDSCAPE

Mondelez International leads powder concentrates

New products often fail

Terma is the undisputed leader in liquid concentrates

Concentrates conversions

Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 2 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 27 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 29 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 30 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Concentrates in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Powder concentrates a low-cost option

Liquid concentrates to accelerate

COMPETITIVE LANDSCAPE

Mondelez International leads powder concentrates

New products often fail

Terma is the undisputed leader in liquid concentrates

Concentrates conversions

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Concentrates in Uruguay - Category analysis

HEADLINES

PROSPECTS

Powder concentrates a low-cost option

Liquid concentrates to accelerate

COMPETITIVE LANDSCAPE

Mondelez International leads powder concentrates

New products often fail

Terma is the undisputed leader in liquid concentrates

Concentrates conversions

CATEGORY DATA

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

DEFINITIONS

SOURCES

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