Concentrates is projected to gain value share over the forecast period as long as the economy shows positive development and the Uruguayan government tightens border controls on country boundaries to reduce counterfeit items smuggled in from neighbouring countries. On balance, retail volume sales will be driven by increasing demand for more affordable powder concentrates, particularly among consumers who are struggling financially.
The health and wellness trend is anticipated to gather pace in the coming years which could pose a threat to the growth of concentrates. Powder concentrates are widely perceived to be unhealthy as they contain no real fruit juice and have high levels of sugar, artificial sweeteners, flavourings and colorants.
In the future, there is expected to be a greater level of innovation with products offering 100% natural ingredients, with modified starch and maltodextrin removed. Consumers are seeking more natural options and the range of options is expected to expand, following in the footsteps of Mondelez with Tang Fresh and Clight Stevia.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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