Executive Summary

Mar 2019
PROSPECTS
On-the-go concentrates increase in volume sales

Consumer lifestyles are becoming busier and the demand for out-of-home hydration is growing in the UK. Thanks to new technologies, such as Amazon button, and the increasing use of internet retailing, consumers are used to having products on demand, when and where they want.

Health and wellness trend hinders concentrates

The growing concerns about sugar intake and the increasing attention consumers pay to what is unhealthy for their body are hampering off-trade sales of concentrates in volume and value terms. Indeed, liquid concentrates are perceived as unnatural drinks, which are full of sugar.

Growth in new competitive categories hits concentrates sales

In their quest for natural options and ingredients, consumers are moving from liquid concentrates to flavoured bottled water and other non-cola carbonates, with its new sparkling ranges. In addition, although flavoured bottled water has a taste and functionality similar to those of liquid concentrates, it is more suitable for addressing the growing demand for out-of-home hydration than concentrates.

COMPETITIVE LANDSCAPE
Britvic Soft Drinks Ltd targets adults

Britvic Soft Drinks Ltd remained the leading player in liquid concentrates in 2018, with its Robinsons brand. Britvic has shifted its strategy to targeting adult drinkers with the launch of Fruit Creations, a new squash supported by a nationwide advertisement campaign.

Private label increases its volume sales

Private label has gained share in off-trade volume sales due to strong promotion campaigns in 2018, whilst registering a decline in off-trade value terms. In order to compete with premium concentrates, private label players have tried implementing a low-price strategy to be more appealing to price-orientated consumers.

PepsiCo Inc buys SodaStream

PepsiCo Inc has bought SodaStream International Ltd for US$3.2 billion to penetrate the health-conscious beverage market.

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Concentrates in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Concentrates in United Kingdom?
  • What are the major brands in United Kingdom?
  • Who are the key consumers of concentrates in United Kingdom?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Concentrates in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

On-the-go concentrates increase in volume sales
Health and wellness trend hinders concentrates
Growth in new competitive categories hits concentrates sales

COMPETITIVE LANDSCAPE

Britvic Soft Drinks Ltd targets adults
Private label increases its volume sales
PepsiCo Inc buys SodaStream

CATEGORY DATA

Concentrates Conversions
Summary 1 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 3 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Soft Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

New challenges and opportunities in soft drinks
The health and wellness trend influences consumer demand in soft drinks
Reformulations cause mixed results, while Coca-Cola Enterprises Ltd continues its penetration strategy
Many new products are launched in 2018
Innovation will continue over the forecast period

MARKET DATA

Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 31 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 32 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 33 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 34 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 35 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 39 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 40 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 41 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 42 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 43 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 52 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in the UK
Trends

SOURCES

Summary 2 Research Sources