Concentrates recorded stronger growth in 2020 due to home seclusion and school closures as a result of COVID-19. Children, who tend to be the key consumers of concentrates, spent more time at home, therefore consuming more drinks at home.
The red labelling regulations, which were implemented in Israel in January 2020, caused many products in this category to be marked with red sugar labels. In a bid to maintain the interest of more health-conscious parents, the leading company Osem Food Industries Ltd launched a reduced sugar version alongside its regular version of Vitaminchik.
Osem Food Industries remains the leading player in concentrates in 2021, largely due to its popular brand Vitaminchik, which is the go-to concentrates brand for many Israeli households. The name is very familiar, and the brand is highly trusted among consumers.
With health consciousness on rise and red sugar labels in place in Israel, the overall consumption of sugary drinks is expected to decline over the forecast period. Consumers are expected to shift to water, carbonated water and 100% juice, resulting in the decline of concentrates sales in the period to 2026.
PepsiCo and SodaStream launched Pepsi Cola concentrates, Pepsi Max, 7UP and more for home preparation in Israel in 2021. In addition to future share growth, this collaboration between the two companies offers consumers an environmentally-friendly solution as the home preparation of concentrates with soda water reduces the use of polluting plastic bottles of packaged carbonated beverages.
Osem Food Industries continued to lead the concentrates category with its strong brand Vitaminchik at the end of the review period. Due to wide distribution and consumer loyalty, the brand is expected to maintain this lead over the course of the forecast period to 2026.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Concentrates industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Concentrates industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!