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Learn moreDec 2019
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One of the reasons concentrates is smaller when compared to other soft drinks, is that they require preparation. As such, concentrates are missing opportunities for out-of-home consumption and on-the-go consumption trends.
Initially focusing on families with children, concentrate manufacturers are seeking to broaden their horizons and reach older consumer groups. This is being done by moving away from traditional flavours, such as mint and raspberry, towards more sophisticated and adult-focused offerings, generally with a premium positioning and higher margins.
In Switzerland, hemp has become an attractive proposition as beverage players are innovating using the ingredient. Already available in powder concentrates, there is an opportunity for growth amongst different concentrates.
PepsiCo’s current business strategy is focused on brand diversification, and in December 2018 it completed its latest acquisition, the Israeli manufacturer SodaStream who was the leading player in concentrates at the time. Although SodaStream already benefits from strong recognition in Switzerland, the merger between PepsiCo and SodaStream proved to be very successful, boosting growth even-further for SodaStream in concentrates.
In Switzerland, private label remained the overall leader in concentrates in 2019, with Migros Genossenschaftsbund eG taking the top spot. Private label benefited from an established presence in the health and wellness and organic landscapes.
SodaStream is set to have increased competition over the forecast period, as there are new water sprinkler machines entering the landscape such as Aarke, Mysodapop and MySoda. In 2019, retailers such as Aldi and Coop are distributing the new product developments.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Concentrates industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.