Concentrates is expected to record further volume sales growth in the 2022-2027 period, with its growth potential linked to its likelihood of gaining a wider audience among adults, particularly among consumers seeking to reduce packaging waste and preserve water resources by using tap water to prepare soft drinks. Concentrates is also likely to benefit by gaining sales from other soft drinks, including carbonates and juices.
The adoption of carbonated water makers by Swiss households is likely to continue, thereby encouraging more carbonates brands to launch liquid concentrates syrup recipes, such as the lemonade brand Limo by Eckes Granini, introduced in Germany in 2021 and complemented by a reduced-sugar variant in 2022, which may become available in Switzerland over the forecast period. Soft drinks players will also increasingly seek to develop products specifically designed for carbonated water devices, following the example of SodaStream.
The rise of premium products is expected to continue, notably through the launch of innovative flavours, which helps to target adult consumers. Sophisticated flavours with a premium positioning, such as seen from Monin and Morand, may appeal to the growing proportion of consumers using syrups in cocktails recipes, also driven by the rising interest in non-alcoholic cocktails.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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