While retail value and volume sales registered positive growth in 2021, they were slightly down on 2020. With society gradually opening up, a portion of volume sales shifted to foodservice, which registered a strong recovery.
There were no significant changes in the competitive landscape in 2021, with just a handful of players present, particularly when compared to other soft drinks. Both shares and rankings remained relatively stable due to a lack of activity and new product development.
Promasidor Djazair remained the clear leader in concentrates in 2021. This subsidiary of the South African-based player Promasidor benefits from strong consumer loyalty to its offering Amila.
Concentrates will register minimal constant value and volume growth over the forecast period, with growth being lower than during the review period, as concentrates is a mature product area. The growing population will support volume sales, but with the economy potentially still reeling from the pandemic, there will be increased price sensitivity, and consumers will trade down to cheaper brands.
Concentrates caters mainly to low-income consumers. Due to the economic uncertainty caused by COVID-19, the middle-income consumer group is shrinking, with the increasing low-income group being a growth opportunity for concentrates.
Demand for concentrates will be dampened by health concerns in the forecast period. The increased media coverage of the battle against sugar, colourings and artificial flavourings will negatively impact concentrates.
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Understand the latest market trends and future growth opportunities for the Concentrates industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of liquid concentrates and powder concentrates.See All of Our Definitions
This report originates from Passport, our Concentrates research and analysis database.
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