The Qatar World Cup, to be held in November and December 2022, is expected to boost the growth of certain categories such as snacks, dips, and chili sauces. In addition to boosting tourism trade, gatherings of family and friends to watch the matches are very common, thus leading to higher incidences of snacking and dining occasions – for which many products in the category are befitting.
Contrary to what is happening in other categories, brand positioning is highly valued in sauces, dips and condiments. Within this category, consumers typically prioritise flavour over affordability, and this presents a challenge for new players and private labels alike.
Sales through foodservice will continue to recover over the forecast period, although thus far this has been at a slower pace than expected. This is the result of inflationary pressures which have forced food businesses to increase their prices.
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Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.See All of Our Definitions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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