Thai consumers are becoming increasingly health-conscious and better educated about nutrition and food labelling. As such, when it comes to sauces, dips and condiments, they are opting for products which are low in salt, fat, and calories and do not contain preservatives or monosodium glutamate.
The sauces, dips and condiments category offers considerable potential for new product development and innovation. The new brand, Kitchen Thai, was launched by Food Factor Co Ltd, a subsidiary of the giant alcoholic drinks company, Boon Rawd Brewery Co Ltd.
Pairoj (Tangsangha) has accounted for a strong share in fish sauce for several years with its Tiparos brand taking up the leading position since the beginning of the review period. The company is expected to continue to lead the category over the forecast period and will hope to improve its presence further.
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Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.See All of Our Definitions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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