During the forecast period, it is expected that sales growth in key categories of cooking tables and sauces such as ketchup and mayonnaise will remain at moderate levels due to the maturity of demand in these categories and the trend towards other types of table sauces. The ongoing shift in consumer tastes that has seen many consumers abandon ketchup and mayonnaise in favour of barbecue sauces, chilli sauces and various other alternatives to the most ubiquitous types of table sources is expected to continue developing over the forecast period, with the result that ketchup and mayonnaise will inevitably lose sales to emerging categories that offer a wider range of more products that are increasingly seen as more interesting than the standard options.
In a continuation of trends that were seen towards the end of the review period, the forecast period is expected to see rising demand for pasta sauces among the population of Lithuania. The changing image of pasta is expected to be the crucial background trend underpinning this favourable situation for pasta sauces as the role of pasta and Lithuanian cuisine is changing.
While the health and wellness trend is expected to continue building strongly in Lithuania during the forecast period, it is unlikely that the impact of rising interest in health and wellness among the local population will have much of an impact in mayonnaise. When it comes to mayonnaise, most consumers prefer full fat options, with low fat mayonnaise widely perceived as lacking in flavour and texture.
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Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.See All of Our Definitions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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