The main threat to growth of sauces, dips and condiments in Morocco is the harsh economic situation that is expected to persist for at least the first two years of the forecast period. The impact of lower disposable incomes may force less affluent consumers to cut their expenditure on unnecessary food products or replace them with cheaper alternatives.
To combat the difficulties of selling to a consumer base with diminished disposable income, manufacturers and retailers of sauces, dips and condiments are expected to continue introducing smaller packaging sizes. Whilst such formats do not offer better value for money per gram or milli-litre, they do allow consumers to spend less per pack.
Many players in sauces, dips and condiments are focusing on offering a wide range of products in different categories, with more flavours, different product sizes, varied ingredients, and attractive packaging designs. For instance, in mayonnaise (by far the most popular table sauce in Morocco), companies have a wide range of products containing different ingredients.
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Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.See All of Our Definitions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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