In line with the ongoing emergence of the health and wellness trends in Vietnam, as amplified the event of COVID-19, the forecast period is expected to see a proliferation of naturally healthy products in sauces, dips and condiments. Furthermore, higher-income consumers, who tend to be the most health-conscious, are willing to pay more for premium products with a healthy positioning, as many consumers believe that premium products are inherently better for their health, irrespective of any specific health and wellness attributes.
Although Vietnamese consumers tend to enjoy traditional tastes, there is a growing interest in trying new flavours and cuisines, from region to region and internationally – notably so within the younger generations as opposed to within the older ones. As such, diversification in tastes will continue over the forecast period, as players launch variants to meet emerging food trends, for example as seen with a trend for Japanese food.
Independent small grocers maintain the largest distribution shares, as independent small grocery shops can be found on all street corners in Vietnam, from urban to rural areas. These stores are the most convenient for consumers and are especially suitable for daily-used products such as cooking ingredients.
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Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See All of Our DefinitionsThis report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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