One of the key trends in sauces, dips and condiments towards the end of the review period was the high growth seen in demand for organic products across various categories. In particular, herbs and spices, cooking sauces and table sauces all saw significant increases in demand for organic brands and products.
New product launches continued to be seen in sauces in 2021/2022 with the focus being on spicier and more exotic and diverse flavourings, with many products inspired by sauces used in the fast food industry. For example, Heinz launched a Street Food Salsa that is designed for use with tacos, wraps and burgers.
Another area with growth potential is the development of products with a reduced list of ingredients. For example, Unilever launched its range of ‘5 ingredient’ sauces under its Amora brand in 2021, which includes ketchup and mayonnaise varieties with the latter using only French eggs and only 5 ingredients.
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Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.See All of Our Definitions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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