In line with the rising health and wellness trends, organic produce is becoming increasingly popular in Saudi Arabia – particularly so among younger consumers. Such trends are also being driven by social media and advertising, especially online advertising, with these platforms being particularly influential for younger adult consumers.
As seen in across other categories, private labels are growing significantly Saudi Arabia, especially with the global supply chain crisis and issue of inflation, which are driving prices high and encouraging consumers to look towards more affordable private label offerings. As such, private label alternatives have become widespread in modern trade and have a high quality which is very similar to the expensive brands.
Promotional activities have been slowed down in 2022 in Saudi Arabia, due to the price hikes in manufacturing costs and, in turn, the lower budgets of companies to invest in marketing. As such, it is not possible for players to promote their products as they did pre-pandemic, with such activities still present but notably reduced.
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Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See All of Our DefinitionsThis report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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