The percentage of the German population adopting vegan, vegetarian or flexitarian diets is likely to continue expanding over the forecast period, encouraging category brands to develop options to expand their target audience. Sauces is one of the most versatile and popular ways to explore these trends, with players attempting to keep abreast of changing demands to develop new ways to appeal to this growing consumer base.
While many Germans have a strong understanding of spices and tend to favour certain options, spice mixes are gaining in popularity and offer further expansion potential. Brands such as Just Spices and Ankerkraut experienced success towards the end of the review period due to their appealing spice mixes which are ready to add during the cooking process or to finished meals, whilst continuing to create exciting and appetising combinations.
Demand for sauces, dips and condiments through retail e-commerce is likely to increase in line with a younger audience in Germany over the forecast period. With general online sales activity for food increasing steadily each year, products such as spices are set to gain further sales momentum through this channel as they are easy to transport, encouraging a new generation of start-ups to initially look to online distribution rather than through major supermarkets due to the associated costs of the latter.
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Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See All of Our DefinitionsThis report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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