With consumers dining out more and increasing their demand for food delivery during both their leisure time and overtime working, consumer foodservice continued to see healthy expansion in 2018. The delicacies and time-saving offered by foodservice can hardly be both met by home cooking.
As one of the most mature sauce types in China, low-quality blended soy sauce produced by rapid fermenting has been largely eliminated. With the rising demand for natural and pure, reassuring food, high-quality fermented soy sauce has great appeal, represented by clean label products.
Pickles was a heated term in 2017-2018, because the outlook of prosperity for such inferior goods could be taken as an unhappy economic indicator. In normal circumstances, consumers reduce their consumption when they become poorer, but raise the demand for inferior goods during hard times.
At the beginning of 2017, Tmall.com from Alibaba Group initiated the China Time-honoured Brands programme, aiming to help these local brands boost their sales, backed by big data analysis and precision marketing, followed by the opening of the China Time-honoured flagship store on JD.
With powerful nationwide distribution channels, the leading position of Foshan Haitian Flavouring & Food Ltd is unshakable. It continued to be consolidated during 2018.
As one of the leading players in the hot pot foodservice industry, Haidilao is a brand that has established a profound reputation. Based on this, Haidilao is constantly expanding its business scope, by splitting business units and operating on a multichannel basis.
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This industry report originates from Passport, our Packaged Food market research database.