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Country Report

Brazil Flag Beauty and Personal Care in Brazil

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Beauty and personal care rebounds in 2012

After an uncharacteristic performance in 2011, beauty and personal care rebounded by showing double-digit growth in 2012. In addition to rising costs of raw materials pressurising unit prices, sales of value-added products had a positive impact, driven by the investments of leading players such as Procter & Gamble and Unilever. Increasingly sophisticated offerings targeted more affluent urban consumers, which pushed up spending, while volume growth was more moderate.

O Boticário: top selling company

Botica Comercial Farmacêutica was one of the top-selling companies in 2012. This was a result of continuous expansion of O Boticário stores across the country, combined with strong marketing campaigns and the introduction of novelties. Looking forward in terms of diversifying its business, Botica also invested in other business units, such as The Beauty Box, a multi-brand specialist store with a range of domestic and international brands, “Quem Disse, Berenice?”, a specialist store specialised in sales of colour cosmetics, and Eudora in direct selling.

Direct selling companies continue to struggle

The leading direct selling companies, Natura and Avon, continued to strive in beauty and personal care. The performances of both companies were offset by Procter & Gamble and Unilever’s strong investments in marketing campaigns and the introduction of more sophisticated value-added products. The strengthening of Botica Comercial Farmacêutica in beauty specialist retailers through O Boticário, The Beauty Box and “Quem Disse, Berenice?” also stands as a threat to key direct sellers.

Health and beauty retailers continue to gain distribution share

Beauty specialist retailers and parapharmacies/drugstores continued to stand out as the fastest growing channels within beauty and personal care at the end of the review period. A wide offer of products from low- to high-end products and convenience served to further expand store-based retailing. This has attracted the attention of CVS Caremark, which recently acquired chained-parapharmacy Drogaria Onofre, and the further expansion of Botica Comercial Farmacêutica in other beauty specialist retailing formats.

Outlook remains optimistic

Beauty and personal care is expected to record a great performance over the forecast period. Categories such as depilatories, men’s grooming and sets/kits are expected to see the most dynamic performance in value sales, driven by the introduction of sophisticated value-added products. Hair care and fragrances, which account for nearly 40% of total sales within beauty and personal care, are expected to continue to receive significant investments from key players in terms of new product developments and marketing campaigns.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Beauty and Personal Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Brazil?
  • What are the major brands in Brazil?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care rebounds in 2012

O Boticário: top selling company

Direct selling companies continue to struggle

Health and beauty retailers continue to gain distribution share

Outlook remains optimistic

KEY TRENDS AND DEVELOPMENTS

Manufacturers strive to remain competitive

Direct selling losing ground to health and beauty retailers

Beauty and personal care remains resistant to economic slowdown

Botica: top-selling company in 2012

Leading players expand production and distribution in Brazil

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 3 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 5 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 6 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 7 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 9 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Beauty and Personal Care in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Avon Cosméticos Ltda: Key Facts
  • Summary 3 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Avon Cosméticos Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 5 Avon Cosméticos Ltda: Competitive Position 2012

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 7 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 8 Botica Comercial Farmacêutica Ltda: Competitive Position 2012

Colgate-Palmolive Indústria e Comércio Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 11 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2012

Hypermarcas SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Hypermarcas SA: Key Facts
  • Summary 13 Hypermarcas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 14 Hypermarcas SA: Competitive Position 2012

JBS SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 JBS SA: Key Facts
  • Summary 16 JBS SA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 17 JBS SA: Competitive Position 2012

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Natura Cosméticos SA: Key Facts
  • Summary 19 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 20 Natura Cosméticos SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 21 Natura Cosméticos SA: Competitive Position 2012

Niely do Brasil Industrial Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 22 Niely do Brasil Industrial Ltda: Key Facts
  • Summary 23 Niely do Brasil Industrial Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 24 Niely do Brasil Industrial Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 25 Niely do Brasil Industrial Ltda: Competitive Position 2012

Phitoteraphia Biofitogenia Laboratorial Biota Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 26 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 27 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Competitive Position 2012

Procter & Gamble do Brasil SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 28 Procter & Gamble do Brasil SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 29 Procter & Gamble do Brasil SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 30 Procter & Gamble do Brasil SA: Competitive Position 2012

Unilever Brasil Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 31 Unilever Brasil Ltda: Key Facts
  • Summary 32 Unilever Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 33 Unilever Brasil Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 34 Unilever Brasil Ltda: Competitive Position 2012

Baby and Child-specific Products in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 15 Sales of Baby and Child-specific Products by Category: Value 2007-2012
  • Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2007-2012
  • Table 17 Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 18 Baby and Child-specific Products NBO Company Shares by Value 2008-2012
  • Table 19 Baby and Child-specific Products LBN Brand Shares by Value 2009-2012
  • Table 20 Baby and Child-specific Skin Care LBN Brand Shares by Value 2009-2012
  • Table 21 Baby and Child-specific Sun Care LBN Brand Shares by Value 2009-2012
  • Table 22 Forecast Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 23 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 24 Forecast Sales of Baby and Child-specific Products by Premium Vs Mass: % Value Analysis 2012-2017

Bath and Shower in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Sales of Bath and Shower by Category: Value 2007-2012
  • Table 26 Sales of Bath and Shower by Category: % Value Growth 2007-2012
  • Table 27 Sales of Bath and Shower by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 28 Bath and Shower NBO Company Shares by Value 2008-2012
  • Table 29 Bath and Shower LBN Brand Shares by Value 2009-2012
  • Table 30 Bath and Shower Premium LBN Brand Shares by Value 2009-2012
  • Table 31 Forecast Sales of Bath and Shower by Category: Value 2012-2017
  • Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 33 Forecast Sales of Bath and Shower by Premium Vs Mass: % Value Analysis 2012-2017

Colour Cosmetics in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 34 Sales of Colour Cosmetics by Category: Value 2007-2012
  • Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2007-2012
  • Table 36 Colour Cosmetics NBO Company Shares by Value 2008-2012
  • Table 37 Colour Cosmetics LBN Brand Shares by Value 2009-2012
  • Table 38 Eye Make-up LBN Brand Shares by Value 2009-2012
  • Table 39 Facial Make-up LBN Brand Shares by Value 2009-2012
  • Table 40 Lip Products LBN Brand Shares by Value 2009-2012
  • Table 41 Nail Products LBN Brand Shares by Value 2009-2012
  • Table 42 Colour Cosmetics Premium LBN Brand Shares by Value 2009-2012
  • Table 43 Forecast Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 44 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2012-2017

Deodorants in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 45 Sales of Deodorants by Category: Value 2007-2012
  • Table 46 Sales of Deodorants by Category: % Value Growth 2007-2012
  • Table 47 Sales of Deodorants by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 48 Deodorants NBO Company Shares by Value 2008-2012
  • Table 49 Deodorants LBN Brand Shares by Value 2009-2012
  • Table 50 Forecast Sales of Deodorants by Category: Value 2012-2017
  • Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 52 Forecast Sales of Deodorants by Premium Vs Mass % Value Analysis 2012-2017

Depilatories in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 53 Sales of Depilatories by Category: Value 2007-2012
  • Table 54 Sales of Depilatories by Category: % Value Growth 2007-2012
  • Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2007-2012
  • Table 56 Depilatories NBO Company Shares by Value 2008-2012
  • Table 57 Depilatories LBN Brand Shares by Value 2009-2012
  • Table 58 Forecast Sales of Depilatories by Category: Value 2012-2017
  • Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2012-2017

Fragrances in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 60 Sales of Fragrances by Category: Value 2007-2012
  • Table 61 Sales of Fragrances by Category: % Value Growth 2007-2012
  • Table 62 Fragrances NBO Company Shares by Value 2008-2012
  • Table 63 Fragrances LBN Brand Shares by Value 2009-2012
  • Table 64 Men's Premium Fragrances LBN Brand Shares by Value 2009-2012
  • Table 65 Women's Premium Fragrances LBN Brand Shares by Value 2009-2012
  • Table 66 Forecast Sales of Fragrances by Category: Value 2012-2017
  • Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2012-2017

Hair Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 68 Sales of Hair Care by Category: Value 2007-2012
  • Table 69 Sales of Hair Care by Category: % Value Growth 2007-2012
  • Table 70 Sales of Hair Care by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 71 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
  • Table 72 Hair Care NBO Company Shares by Value 2008-2012
  • Table 73 Hair Care LBN Brand Shares by Value 2009-2012
  • Table 74 Styling Agents LBN Brand Shares by Value 2009-2012
  • Table 75 Colourants LBN Brand Shares by Value 2009-2012
  • Table 76 Salon Hair Care NBO Company Shares by Value 2008-2012
  • Table 77 Salon Hair Care LBN Brand Shares by Value 2009-2012
  • Table 78 Hair Care Premium LBN Brand Shares by Value 2009-2012
  • Table 79 Forecast Sales of Hair Care by Category: Value 2012-2017
  • Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 81 Forecast Sales of Hair Care by Premium Vs Mass: % Value Analysis 2012-2017
  • Table 82 Sales of Ethnic Hair Care as % of Hair Care: % Value Analysis 2007/2012

Men's Grooming in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 83 Sales of Men’s Grooming by Category: Value 2007-2012
  • Table 84 Sales of Men’s Grooming by Category: % Value Growth 2007-2012
  • Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2008-2012
  • Table 86 Men’s Grooming NBO Company Shares by Value 2008-2012
  • Table 87 Men’s Grooming LBN Brand Shares by Value 2009-2012
  • Table 88 Men's Razors and Blades LBN Brand Shares by Value 2009-2012
  • Table 89 Forecast Sales of Men’s Grooming by Category: Value 2012-2017
  • Table 90 Forecast Sales of Men’s Grooming by Category: % Value Growth 2012-2017
  • Table 91 Sales of Body Shavers by Type: % Value Analysis 2007-2012

Oral Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 92 Sales of Oral Care by Category: Value 2007-2012
  • Table 93 Sales of Oral Care by Category: % Value Growth 2007-2012
  • Table 94 Sales of Toothbrushes by Category: Value 2007-2012
  • Table 95 Sales of Toothbrushes by Category: % Value Growth 2007-2012
  • Table 96 Sales of Toothpaste by Type: % Value Breakdown 2008-2012
  • Table 97 Oral Care NBO Company Shares by Value 2008-2012
  • Table 98 Oral Care LBN Brand Shares by Value 2009-2012
  • Table 99 Toothpaste LBN Brand Shares by Value 2009-2012
  • Table 100 Mouthwashes/Dental Rinses LBN Brand Shares by Value 2009-2012
  • Table 101 Forecast Sales of Oral Care by Category: Value 2012-2017
  • Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 103 Forecast Sales of Toothbrushes by Category: Value 2012-2017
  • Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 105 Sales of Manual Toothbrushes by Type: % Value Analysis2007-2012

Sets/Kits in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 106 Sales of Sets/Kits: Value 2007-2012
  • Table 107 Sales of Sets/Kits: % Value Growth 2007-2012
  • Table 108 Sales of Sets/Kits by Premium Vs Mass: % Value Analysis 2007-2012
  • Table 109 Sets/Kits NBO Company Shares by Value 2008-2012
  • Table 110 Sets/Kits LBN Brand Shares by Value 2009-2012
  • Table 111 Forecast Sales of Sets/Kits by Premium Vs Mass: % Value Analysis: Value 2012-2017
  • Table 112 Forecast Sales of Sets/Kits by Premium Vs Mass: % Value Analysis: % Value Growth 2012-2017
  • Table 113 Forecast Sets/Kits Premium Vs Mass % Analysis 2012-2017

Skin Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 114 Sales of Skin Care by Category: Value 2007-2012
  • Table 115 Sales of Skin Care by Category: % Value Growth 2007-2012
  • Table 116 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 117 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 118 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
  • Table 119 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 120 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
  • Table 121 Skin Care NBO Company Shares by Value 2008-2012
  • Table 122 Skin Care LBN Brand Shares by Value 2009-2012
  • Table 123 Facial Moisturisers LBN Brand Shares by Value 2009-2012
  • Table 124 Anti-agers LBN Brand Shares by Value 2009-2012
  • Table 125 Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
  • Table 126 General Purpose Body Care LBN Brand Shares by Value 2009-2012
  • Table 127 Skin Care Premium LBN Brand Shares by Value 2009-2012
  • Table 128 Forecast Sales of Skin Care by Category: Value 2012-2017
  • Table 129 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017

Sun Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 130 Sales of Sun Care by Category: Value 2007-2012
  • Table 131 Sales of Sun Care by Category: % Value Growth 2007-2012
  • Table 132 Sun Care NBO Company Shares by Value 2008-2012
  • Table 133 Sun Care LBN Brand Shares by Value 2009-2012
  • Table 134 Sun Care Premium LBN Brand Shares by Value 2009-2012
  • Table 135 Forecast Sales of Sun Care by Category: Value 2012-2017
  • Table 136 Forecast Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 137 Sales of Sun Protection by Formulation: % Value Analysis 2007-2012
  • Table 138 Sales of Self-tanning by Formulation: % Value Analysis 2007-2012

Segmentation

This market research report includes the following:

  • Beauty and Personal Care
    • Baby and Child-specific Products
      • Baby and Child-specific Hair Care
      • Baby and Child-specific Skin Care
      • Baby and Child-specific Sun Care
      • Baby and Child-specific Toiletries
        • Baby and Child-specific Bath
        • Baby and Child-specific Fragrances
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments
    • Bath and Shower
      • Bar Soap
      • Bath Additives
        • Bath Foam/Gel
        • Bath Oil/Pearls
        • Bath Salts/Powder
        • Other Bath Additives
      • Body Wash/Shower Gel
      • Intimate Hygiene
        • Intimate Washes
        • Intimate Wipes
      • Liquid Soap
      • Talcum Powder
    • Colour Cosmetics
      • Eye Make-Up
        • Eye Liner/Pencil
          • Premium Eye Liner/Pencil
          • Mass Eye Liner/Pencil
        • Eye Shadow
          • Premium Eye Shadow
          • Mass Eye Shadow
        • Mascara
          • Premium Mascara
          • Mass Mascara
        • Other Eye Make-Up
          • Premium Other Eye Make-Up
          • Mass Other Eye Make-Up
      • Facial Make-Up
        • Blusher/Bronzer/Highlighter
          • Premium Blusher/Bronzer/Highlighter
          • Mass Blusher/Bronzer/Highlighter
        • Foundation/Concealer
          • Premium Foundation/Concealer
          • Mass Foundation/Concealer
        • Powder
          • Premium Powder
          • Mass Powder
        • Other Facial Make-Up
          • Premium Other Facial Make-Up
          • Mass Other Facial Make-Up
      • Lip Products
        • Lip Gloss
          • Premium Lip Gloss
          • Mass Lip Gloss
        • Lip Liner/Pencil
          • Premium Lip Liner/Pencil
          • Mass Lip Liner/Pencil
        • Lipstick
          • Premium Lipstick
          • Mass Lipstick
        • Other Lip Products
          • Premium Other Lip Products
          • Mass Other Lip Products
      • Nail Products
        • Nail Polish
          • Premium Nail Polish
          • Mass Nail Polish
        • Nail Treatments/Strengthener
          • Premium Nail Treatments/Strengthener
          • Mass Nail Treatments/Strengthener
        • Polish Remover
          • Premium Polish Remover
          • Mass Polish Remover
        • Other Nail Products
          • Premium Other Nail Products
          • Mass Other Nail Products
    • Deodorants
      • Deodorant Creams
      • Deodorant Pumps
      • Deodorant Roll-Ons
      • Deodorant Sprays
      • Deodorant Sticks
      • Deodorant Wipes
    • Depilatories
      • Hair Removers/Bleaches
      • Women's Pre-Shave
      • Women's Razors and Blades
    • Fragrances
      • Premium Fragrances
        • Premium Men's Fragrances
        • Premium Women's Fragrances
        • Premium Unisex Fragrances
      • Mass Fragrances
        • Mass Men's Fragrances
        • Mass Women's Fragrances
        • Mass Unisex Fragrances
    • Hair Care
      • 2-in-1 Products
      • Colourants
      • Conditioners
      • Hair Loss Treatments
      • Perms and Relaxants
      • Salon Hair Care
      • Shampoos
        • Medicated Shampoos
        • Standard Shampoos
      • Styling Agents
    • Men's Grooming
      • Men's Shaving
        • Men's Post-Shave
        • Men's Pre-Shave
        • Men's Razors and Blades
      • Men's Toiletries
        • Men's Bath and Shower
          • Premium Men's Bath and Shower
          • Mass Men's Bath and Shower
        • Men's Deodorants
          • Premium Men's Deodorants
          • Mass Men's Deodorants
        • Men's Hair Care
          • Premium Men's Hair Care
          • Mass Men's Hair Care
        • Men's Skin Care
          • Premium Men's Skin Care
          • Mass Men's Skin Care
    • Oral Care
      • Dental Floss
      • Denture Care
        • Denture Cleansers
        • Denture Fixatives
      • Mouth Fresheners
      • Mouthwashes/Dental Rinses
      • Tooth Whiteners
      • Toothbrushes
        • Manual Toothbrushes
        • Power Toothbrushes
          • Battery Toothbrushes
            • Battery Toothbrush Replacement Heads
            • Battery Toothbrush Units
          • Electric Toothbrushes
            • Electric Toothbrush Replacement Heads
            • Electric Toothbrush Units
      • Toothpaste
    • Oral Care Excl Power Toothbrushes
    • Skin Care
      • Body Care
        • Firming/Anti-Cellulite Body Care
          • Premium Firming/Anti-Cellulite Body Care
          • Mass Firming/Anti-Cellulite Body Care
        • General Purpose Body Care
          • Premium General Purpose Body Care
          • Mass General Purpose Body Care
      • Facial Care
        • Acne Treatments
          • Premium Acne Treatments
          • Mass Acne Treatments
        • Face Masks
          • Premium Face Masks
          • Mass Face Masks
        • Facial Cleansers
          • Liquid/Cream/Gel/Bar Cleansers
            • Premium Liquid/Cream/Gel/Bar Cleansers
            • Mass Liquid/Cream/Gel/Bar Cleansers
          • Facial Cleansing Wipes
            • Premium Facial Cleansing Wipes
            • Mass Facial Cleansing Wipes
        • Facial Moisturisers
          • Premium Facial Moisturisers
          • Mass Facial Moisturisers
        • Lip Care
          • Premium Lip Care
          • Mass Lip Care
        • Anti-Agers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Toners
          • Premium Toners
          • Mass Toners
      • Hand Care
        • Premium Hand Care
        • Mass Hand Care
    • Sun Care
      • Aftersun
        • Premium Aftersun
        • Mass Aftersun
      • Self-Tanning
        • Premium Self-Tanning
        • Mass Self-Tanning
      • Sun Protection
        • Premium Sun Protection
        • Mass Sun Protection
    • Sets/Kits
    • Premium Cosmetics
      • Premium Baby and Child-specific Products
      • Premium Bath and Shower
      • Premium Colour Cosmetics
        • Premium Eye Make-Up
          • Premium Eye Liner/Pencil
          • Premium Eye Shadow
          • Premium Mascara
          • Premium Other Eye Make-Up
        • Premium Facial Make-Up
          • Premium Blusher/Bronzer/Highlighter
          • Premium Foundation/Concealer
          • Premium Powder
          • Premium Other Facial Make-Up
        • Premium Lip Products
          • Premium Lip Gloss
          • Premium Lip Liner/Pencil
          • Premium Lipstick
          • Premium Other Lip Products
        • Premium Nail Products
          • Premium Nail Polish
          • Premium Nail Treatments/Strengthener
          • Premium Polish Remover
          • Premium Other Nail Products
      • Premium Deodorants
      • Premium Fragrances
        • Premium Men's Fragrances
        • Premium Women's Fragrances
        • Premium Unisex Fragrances
      • Premium Hair Care
      • Premium Skin Care
        • Premium Body Care
          • Premium Firming/Anti-Cellulite Body Care
          • Premium General Purpose Body Care
        • Premium Facial Care
          • Premium Acne Treatments
          • Premium Face Masks
          • Premium Facial Cleansing Wipes
          • Premium Facial Moisturisers
          • Premium Lip Care
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Premium Anti-Agers
          • Premium Toners
        • Premium Hand Care
      • Premium Sun Care
        • Premium Aftersun
        • Premium Self-Tanning
        • Premium Sun Protection
      • Premium Sets/Kits
    • Mass Cosmetics
      • Mass Baby and Child-specific Products
      • Mass Bath and Shower
      • Mass Colour Cosmetics
        • Mass Eye Make-Up
          • Mass Eye Liner/Pencil
          • Mass Eye Shadow
          • Mass Mascara
          • Mass Other Eye Make-Up
        • Mass Facial Make-Up
          • Mass Blusher/Bronzer/Highlighter
          • Mass Foundation/Concealer
          • Mass Powder
          • Mass Other Facial Make-Up
        • Mass Lip Products
          • Mass Lip Gloss
          • Mass Lip Liner/Pencil
          • Mass Lipstick
          • Mass Other Lip Products
        • Mass Nail Products
          • Mass Nail Polish
          • Mass Nail Treatments/Strengthener
          • Mass Polish Remover
          • Mass Other Nail Products
      • Mass Deodorants
      • Mass Fragrances
        • Mass Men's Fragrances
        • Mass Women's Fragrances
        • Mass Unisex Fragrances
      • Mass Hair Care
      • Mass Skin Care
        • Mass Body Care
          • Mass Firming/Anti-Cellulite Body Care
          • Mass General Purpose Body Care
        • Mass Facial Care
          • Mass Acne Treatments
          • Mass Face Masks
          • Mass Facial Cleansing Wipes
          • Mass Facial Moisturisers
          • Mass Lip Care
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Mass Anti-Agers
          • Mass Toners
        • Mass Hand Care
      • Mass Sun Care
        • Mass Aftersun
        • Mass Self-Tanning
        • Mass Sun Protection
      • Mass Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient
  • Sun Protection by Factor

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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