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Country Report

Brazil Flag Beauty and Personal Care in Brazil

| Pages: 123

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Beauty and personal care maintains double-digit sales growth

The market of beauty and personal care continues to see significant growth rates despite inflation and the high per capita consumption in some categories, such as hair care. To continue stimulating consumption, companies are investing in products with higher added value, offering multiple benefits in one product, thus guaranteeing an increase in value to compensate for a slight deceleration in volume.

Value-added products boost beauty and personal care in Brazil

The concept of premiumisation is gaining more strength in beauty and personal care in Brazil. This trend of offering products with higher added value, with multiple benefits and superior performance, has attracted more and more consumers. From hair care products that deliver salon results to skin care products offering multiple benefits, the industry is increasingly moving towards this concept of investing in new products with premium positioning and superior results as a tool to attract consumers.

O Boticário takes the lead in fragrances in Brazil

Botica Comercial Farmacêutica’s O Boticário continues to show strong growth driven by large investments in marketing such as TV commercials and print media. Price promotions offered for some specific categories such as fragrances also brought great results and attracted many consumers last year. In 2013, O Boticário achieved leadership in the category of fragrances, overcoming one of its major competitors, Natura Cosméticos.

Multichannel strategy dominates beauty and personal care

The multichannel strategy is still showing up as the main strategy of beauty and personal care companies to remain competitive in such a fierce industry. The most important thing these days is to be available to customers when they want to make a purchase. Thus, there is no longer a strategy of focusing only on a specific channel. All major players in Brazil are available in several channels simultaneously, such as direct sales, internet retailing, beauty specialist retailers or in parapharmacies/drugstores. The strategy to reach customers in as many channels as possible is the best way to catch a wide swath of attention and generate sales.

Beauty and personal care growth expected to slow down

The forecast for beauty and personal care is still optimistic for the coming years, but economic slowdown, inflation and market saturation in various categories will begin to impact the industry more strongly in the near future. Still, the passion of the Brazilian consumer for beauty and personal care products, combined with investments in launches and innovation that is expected by the manufacturers should guarantee at least moderately positive growth between 2013 and 2018.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Beauty and Personal Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Beauty and Personal Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Beauty and Personal Care in Brazil?
  • What are the major brands in Brazil?
  • How are sales of mass versus premium beauty products evolving?
  • What are the key shifts in retail channel distribution?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care maintains double-digit sales growth

Value-added products boost beauty and personal care in Brazil

O Boticário takes the lead in fragrances in Brazil

Multichannel strategy dominates beauty and personal care

Beauty and personal care growth expected to slow down

KEY TRENDS AND DEVELOPMENTS

Multichannel strategy gains strength in beauty and personal care

Value-added products increase their market penetration

Duty-free sales impact the sales of beauty and personal care in Brazil

MARKET DATA

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 8 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 9 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 10 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 14 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Beauty and Personal Care in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Avon Cosméticos Ltda: Key Facts
  • Summary 3 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 4 Avon Cosméticos Ltda: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 5 Avon Cosméticos Ltda: Competitive Position 2013

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 7 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 8 Botica Comercial Farmacêutica Ltda: Competitive Position 2013

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Natura Cosméticos SA: Key Facts
  • Summary 10 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Natura Cosméticos SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Natura Cosméticos SA: Competitive Position 2013

Procter & Gamble do Brasil SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Procter & Gamble do Brasil SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 14 Procter & Gamble do Brasil SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 15 Procter & Gamble do Brasil SA: Competitive Position 2013

Unilever Brasil Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Unilever Brasil Ltda: Key Facts
  • Summary 17 Unilever Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 18 Unilever Brasil Ltda: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 19 Unilever Brasil Ltda: Competitive Position 2013

Baby and Child-specific Products in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 15 Sales of Baby and Child-specific Products by Category: Value 2008-2013
  • Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
  • Table 17 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
  • Table 18 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
  • Table 19 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
  • Table 20 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2010-2013
  • Table 21 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
  • Table 22 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2010-2013
  • Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 25 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018

Bath and Shower in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 26 Sales of Bath and Shower by Category: Value 2008-2013
  • Table 27 Sales of Bath and Shower by Category: % Value Growth 2008-2013
  • Table 28 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
  • Table 29 NBO Company Shares of Bath and Shower: % Value 2009-2013
  • Table 30 LBN Brand Shares of Bath and Shower: % Value 2010-2013
  • Table 31 LBN Brand Shares of Premium Bath and Shower: % Value 2010-2013
  • Table 32 Forecast Sales of Bath and Shower by Category: Value 2013-2018
  • Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 34 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018

Colour Cosmetics in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 35 Sales of Colour Cosmetics by Category: Value 2008-2013
  • Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
  • Table 37 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
  • Table 38 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
  • Table 39 LBN Brand Shares of Eye Make-up: % Value 2010-2013
  • Table 40 LBN Brand Shares of Facial Make-up: % Value 2010-2013
  • Table 41 LBN Brand Shares of Lip Products: % Value 2010-2013
  • Table 42 LBN Brand Shares of Nail Products: % Value 2010-2013
  • Table 43 LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
  • Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018

Deodorants in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 46 Sales of Deodorants by Category: Value 2008-2013
  • Table 47 Sales of Deodorants by Category: % Value Growth 2008-2013
  • Table 48 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
  • Table 49 NBO Company Shares of Deodorants: % Value 2009-2013
  • Table 50 LBN Brand Shares of Deodorants: % Value 2010-2013
  • Table 51 Forecast Sales of Deodorants by Category: Value 2013-2018
  • Table 52 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 53 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2013-2018

Depilatories in Brazil - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 54 Sales of Depilatories by Category: Value 2008-2013
  • Table 55 Sales of Depilatories by Category: % Value Growth 2008-2013
  • Table 56 Sales of Women's Razors and Blades by Type: % Value Breakdown 2008-2013
  • Table 57 NBO Company Shares of Depilatories: % Value 2009-2013
  • Table 58 LBN Brand Shares of Depilatories: % Value 2010-2013
  • Table 59 Forecast Sales of Depilatories by Category: Value 2013-2018
  • Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2013-2018

Fragrances in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Fragrances by Category: Value 2008-2013
  • Table 62 Sales of Fragrances by Category: % Value Growth 2008-2013
  • Table 63 NBO Company Shares of Fragrances: % Value 2009-2013
  • Table 64 LBN Brand Shares of Fragrances: % Value 2010-2013
  • Table 65 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
  • Table 66 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
  • Table 67 Forecast Sales of Fragrances by Category: Value 2013-2018
  • Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018

Hair Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 69 Sales of Ethnic Hair Care as % of Hair Care: % Value 2008-2013
  • Table 70 Sales of Hair Care by Category: Value 2008-2013
  • Table 71 Sales of Hair Care by Category: % Value Growth 2008-2013
  • Table 72 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
  • Table 73 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
  • Table 74 NBO Company Shares of Hair Care: % Value 2009-2013
  • Table 75 NBO Company Shares of Salon Hair Care: % Value 2009-2013
  • Table 76 LBN Brand Shares of Hair Care: % Value 2010-2013
  • Table 77 LBN Brand Shares of Colourants: % Value 2010-2013
  • Table 78 LBN Brand Shares of Salon Hair Care: % Value 2010-2013
  • Table 79 LBN Brand Shares of Styling Agents: % Value 2010-2013
  • Table 80 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
  • Table 81 Forecast Sales of Hair Care by Category: Value 2013-2018
  • Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Men's Grooming in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 84 Sales of Body Shavers by Type: % Value Analysis 2008-2013
  • Table 85 Sales of Men’s Grooming by Category: Value 2008-2013
  • Table 86 Sales of Men’s Grooming by Category: % Value Growth 2008-2013
  • Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2009-2013
  • Table 88 NBO Company Shares of Men’s Grooming: % Value 2009-2013
  • Table 89 LBN Brand Shares of Men’s Grooming: % Value 2010-2013
  • Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2010-2013
  • Table 91 Forecast Sales of Men’s Grooming by Category: Value 2013-2018
  • Table 92 Forecast Sales of Men’s Grooming by Category: % Value Growth 2013-2018

Oral Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 93 Sales of Manual Toothbrushes by Type: % Value Analysis 2008-2013
  • Table 94 Sales of Oral Care by Category: Value 2008-2013
  • Table 95 Sales of Oral Care by Category: % Value Growth 2008-2013
  • Table 96 Sales of Toothbrushes by Category: Value 2008-2013
  • Table 97 Sales of Toothbrushes by Category: % Value Growth 2008-2013
  • Table 98 Sales of Toothpaste by Type: % Value Breakdown 2009-2013
  • Table 99 NBO Company Shares of Oral Care: % Value 2009-2013
  • Table 100 LBN Brand Shares of Oral Care: % Value 2010-2013
  • Table 101 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2010-2013
  • Table 102 LBN Brand Shares of Toothpaste: % Value 2010-2013
  • Table 103 Forecast Sales of Oral Care by Category: Value 2013-2018
  • Table 104 Forecast Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 105 Forecast Sales of Toothbrushes by Category: Value 2013-2018
  • Table 106 Forecast Sales of Toothbrushes by Category: % Value Growth 2013-2018

Sets/Kits in Brazil - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 107 Sales of Sets/Kits: Value 2008-2013
  • Table 108 Sales of Sets/Kits: % Value Growth 2008-2013
  • Table 109 Sales of Sets/Kits by Premium vs Mass: % Value 2008-2013
  • Table 110 NBO Company Shares of Sets/Kits: % Value 2009-2013
  • Table 111 LBN Brand Shares of Sets/Kits: % Value 2010-2013
  • Table 112 Forecast Sales of Sets/Kits by Premium vs Mass: % Value: Value 2013-2018
  • Table 113 Forecast Sales of Sets/Kits by Premium vs Mass: % Value: % Value Growth 2013-2018
  • Table 114 Forecast Sales of Sets/Kits by Premium vs Mass: % Value 2013-2018

Skin Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 115 Sales of Skin Care by Category: Value 2008-2013
  • Table 116 Sales of Skin Care by Category: % Value Growth 2008-2013
  • Table 117 Sales of Skin Care by Premium vs Mass: % Value 2008-2013
  • Table 118 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 119 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 120 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 121 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 122 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013
  • Table 123 NBO Company Shares of Skin Care: % Value 2009-2013
  • Table 124 LBN Brand Shares of Skin Care: % Value 2010-2013
  • Table 125 LBN Brand Shares of Facial Moisturisers: % Value 2010-2013
  • Table 126 LBN Brand Shares of Anti-agers: % Value 2010-2013
  • Table 127 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010-2013
  • Table 128 LBN Brand Shares of General Purpose Body Care: % Value 2010-2013
  • Table 129 LBN Brand Shares of Premium Skin Care: % Value 2010-2013
  • Table 130 Forecast Sales of Skin Care by Category: Value 2013-2018
  • Table 131 Forecast Sales of Skin Care by Category: % Value Growth 2013-2018

Sun Care in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 132 Sales of Sun Protection by Formulation: % Value 2008-2013
  • Table 133 Sales of Sun Care by Category: Value 2008-2013
  • Table 134 Sales of Sun Care by Category: % Value Growth 2008-2013
  • Table 135 NBO Company Shares of Sun Care: % Value 2009-2013
  • Table 136 LBN Brand Shares of Sun Care: % Value 2010-2013
  • Table 137 LBN Brand Shares of Premium Sun Care: % Value 2010-2013
  • Table 138 Forecast Sales of Sun Care by Category: Value 2013-2018
  • Table 139 Forecast Sales of Sun Care by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Beauty and Personal Care
    • Baby and Child-specific Products
      • Baby and Child-specific Hair Care
      • Baby and Child-specific Skin Care
      • Baby and Child-specific Sun Care
      • Baby and Child-specific Toiletries
        • Baby and Child-specific Bath
        • Baby and Child-specific Fragrances
      • Baby Wipes
      • Medicated Baby and Child-specific Products
      • Nappy (Diaper) Rash Treatments
    • Bath and Shower
      • Bar Soap
      • Bath Additives
        • Bath Foam/Gel
        • Bath Oil/Pearls
        • Bath Salts/Powder
        • Other Bath Additives
      • Body Wash/Shower Gel
      • Intimate Hygiene
        • Intimate Washes
        • Intimate Wipes
      • Liquid Soap
      • Talcum Powder
    • Colour Cosmetics
      • Eye Make-Up
        • Eye Liner/Pencil
          • Premium Eye Liner/Pencil
          • Mass Eye Liner/Pencil
        • Eye Shadow
          • Premium Eye Shadow
          • Mass Eye Shadow
        • Mascara
          • Premium Mascara
          • Mass Mascara
        • Other Eye Make-Up
          • Premium Other Eye Make-Up
          • Mass Other Eye Make-Up
      • Facial Make-Up
        • Blusher/Bronzer/Highlighter
          • Premium Blusher/Bronzer/Highlighter
          • Mass Blusher/Bronzer/Highlighter
        • Foundation/Concealer
          • Premium Foundation/Concealer
          • Mass Foundation/Concealer
        • Powder
          • Premium Powder
          • Mass Powder
        • Other Facial Make-Up
          • Premium Other Facial Make-Up
          • Mass Other Facial Make-Up
      • Lip Products
        • Lip Gloss
          • Premium Lip Gloss
          • Mass Lip Gloss
        • Lip Liner/Pencil
          • Premium Lip Liner/Pencil
          • Mass Lip Liner/Pencil
        • Lipstick
          • Premium Lipstick
          • Mass Lipstick
        • Other Lip Products
          • Premium Other Lip Products
          • Mass Other Lip Products
      • Nail Products
        • Nail Polish
          • Premium Nail Polish
          • Mass Nail Polish
        • Nail Treatments/Strengthener
          • Premium Nail Treatments/Strengthener
          • Mass Nail Treatments/Strengthener
        • Polish Remover
          • Premium Polish Remover
          • Mass Polish Remover
        • Other Nail Products
          • Premium Other Nail Products
          • Mass Other Nail Products
    • Deodorants
      • Deodorant Creams
      • Deodorant Pumps
      • Deodorant Roll-Ons
      • Deodorant Sprays
      • Deodorant Sticks
      • Deodorant Wipes
    • Depilatories
      • Hair Removers/Bleaches
      • Women's Pre-Shave
      • Women's Razors and Blades
    • Fragrances
      • Premium Fragrances
        • Premium Men's Fragrances
        • Premium Women's Fragrances
        • Premium Unisex Fragrances
      • Mass Fragrances
        • Mass Men's Fragrances
        • Mass Women's Fragrances
        • Mass Unisex Fragrances
    • Hair Care
      • 2-in-1 Products
      • Colourants
      • Conditioners
      • Hair Loss Treatments
      • Perms and Relaxants
      • Salon Hair Care
      • Shampoos
        • Medicated Shampoos
        • Standard Shampoos
      • Styling Agents
    • Men's Grooming
      • Men's Shaving
        • Men's Post-Shave
        • Men's Pre-Shave
        • Men's Razors and Blades
      • Men's Toiletries
        • Men's Bath and Shower
          • Premium Men's Bath and Shower
          • Mass Men's Bath and Shower
        • Men's Deodorants
          • Premium Men's Deodorants
          • Mass Men's Deodorants
        • Men's Hair Care
          • Premium Men's Hair Care
          • Mass Men's Hair Care
        • Men's Skin Care
          • Premium Men's Skin Care
          • Mass Men's Skin Care
    • Oral Care
      • Dental Floss
      • Denture Care
        • Denture Cleansers
        • Denture Fixatives
      • Mouth Fresheners
      • Mouthwashes/Dental Rinses
      • Tooth Whiteners
      • Toothbrushes
        • Manual Toothbrushes
        • Power Toothbrushes
          • Battery Toothbrushes
            • Battery Toothbrush Replacement Heads
            • Battery Toothbrush Units
          • Electric Toothbrushes
            • Electric Toothbrush Replacement Heads
            • Electric Toothbrush Units
      • Toothpaste
    • Oral Care Excl Power Toothbrushes
    • Skin Care
      • Body Care
        • Firming/Anti-Cellulite Body Care
          • Premium Firming/Anti-Cellulite Body Care
          • Mass Firming/Anti-Cellulite Body Care
        • General Purpose Body Care
          • Premium General Purpose Body Care
          • Mass General Purpose Body Care
      • Facial Care
        • Acne Treatments
          • Premium Acne Treatments
          • Mass Acne Treatments
        • Face Masks
          • Premium Face Masks
          • Mass Face Masks
        • Facial Cleansers
          • Liquid/Cream/Gel/Bar Cleansers
            • Premium Liquid/Cream/Gel/Bar Cleansers
            • Mass Liquid/Cream/Gel/Bar Cleansers
          • Facial Cleansing Wipes
            • Premium Facial Cleansing Wipes
            • Mass Facial Cleansing Wipes
        • Facial Moisturisers
          • Premium Facial Moisturisers
          • Mass Facial Moisturisers
        • Lip Care
          • Premium Lip Care
          • Mass Lip Care
        • Anti-Agers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Toners
          • Premium Toners
          • Mass Toners
      • Hand Care
        • Premium Hand Care
        • Mass Hand Care
    • Sun Care
      • Aftersun
        • Premium Aftersun
        • Mass Aftersun
      • Self-Tanning
        • Premium Self-Tanning
        • Mass Self-Tanning
      • Sun Protection
        • Premium Sun Protection
        • Mass Sun Protection
    • Sets/Kits
    • Premium Beauty and Personal Care
      • Premium Baby and Child-specific Products
      • Premium Bath and Shower
      • Premium Colour Cosmetics
        • Premium Eye Make-Up
          • Premium Eye Liner/Pencil
          • Premium Eye Shadow
          • Premium Mascara
          • Premium Other Eye Make-Up
        • Premium Facial Make-Up
          • Premium Blusher/Bronzer/Highlighter
          • Premium Foundation/Concealer
          • Premium Powder
          • Premium Other Facial Make-Up
        • Premium Lip Products
          • Premium Lip Gloss
          • Premium Lip Liner/Pencil
          • Premium Lipstick
          • Premium Other Lip Products
        • Premium Nail Products
          • Premium Nail Polish
          • Premium Nail Treatments/Strengthener
          • Premium Polish Remover
          • Premium Other Nail Products
      • Premium Deodorants
      • Premium Fragrances
        • Premium Men's Fragrances
        • Premium Women's Fragrances
        • Premium Unisex Fragrances
      • Premium Hair Care
      • Premium Skin Care
        • Premium Body Care
          • Premium Firming/Anti-Cellulite Body Care
          • Premium General Purpose Body Care
        • Premium Facial Care
          • Premium Acne Treatments
          • Premium Face Masks
          • Premium Facial Cleansing Wipes
          • Premium Facial Moisturisers
          • Premium Lip Care
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Premium Anti-Agers
          • Premium Toners
        • Premium Hand Care
      • Premium Sun Care
        • Premium Aftersun
        • Premium Self-Tanning
        • Premium Sun Protection
      • Premium Sets/Kits
    • Mass Beauty and Personal Care
      • Mass Baby and Child-specific Products
      • Mass Bath and Shower
      • Mass Colour Cosmetics
        • Mass Eye Make-Up
          • Mass Eye Liner/Pencil
          • Mass Eye Shadow
          • Mass Mascara
          • Mass Other Eye Make-Up
        • Mass Facial Make-Up
          • Mass Blusher/Bronzer/Highlighter
          • Mass Foundation/Concealer
          • Mass Powder
          • Mass Other Facial Make-Up
        • Mass Lip Products
          • Mass Lip Gloss
          • Mass Lip Liner/Pencil
          • Mass Lipstick
          • Mass Other Lip Products
        • Mass Nail Products
          • Mass Nail Polish
          • Mass Nail Treatments/Strengthener
          • Mass Polish Remover
          • Mass Other Nail Products
      • Mass Deodorants
      • Mass Fragrances
        • Mass Men's Fragrances
        • Mass Women's Fragrances
        • Mass Unisex Fragrances
      • Mass Hair Care
      • Mass Skin Care
        • Mass Body Care
          • Mass Firming/Anti-Cellulite Body Care
          • Mass General Purpose Body Care
        • Mass Facial Care
          • Mass Acne Treatments
          • Mass Face Masks
          • Mass Facial Cleansing Wipes
          • Mass Facial Moisturisers
          • Mass Lip Care
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Mass Anti-Agers
          • Mass Toners
        • Mass Hand Care
      • Mass Sun Care
        • Mass Aftersun
        • Mass Self-Tanning
        • Mass Sun Protection
      • Mass Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Premium vs Mass
  • Products by Ingredient
  • Sun Protection by Factor

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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