Beauty and personal care saw steady growth in 2022 backed by the lifting of COVID-19 restrictions and an increase in economic activity. COVID-19 had a negative impact on demand with many consumers plunged into economic uncertainty, with this being compounded by elevated inflation which led to a sharp rise in prices.
The price of imported products such as fragrances and cosmetics began to drop in 2022 due to a slightly more stable rate of inflation which despite remaining high was still the lowest rate for the review period.
Demand is still high for imported goods due to the low levels of national production of beauty and personal care products in Angola, although domestic production is increasing.
Purchasing power is still in the recovery process in Angola. However, with inflation showing signs of stabilising alongside an increase in local production, demand for beauty and personal care is rising.
While infrastructure is still lacking in many areas of Angola, recent improvements have been seen in routes between the country’s major cities and rural areas. In addition, improvements in urban infrastructure have made it easier to traverse the country’s largest cities.
Angola is expected to continue cutting interest rates so long as inflation continues to stabilise. It is projected that inflation will fall to around 6% by the end of the forecast period.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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