Because of import barriers, the supply and variety of products available in direct selling is limited and negatively impacting sales in the channel. Although many companies produce in Argentina, such as Essen, Natura and Avon, several products are imported, which affects the regular supply to the market.
More brands are developing omnichannel strategies. For example, Natura has physical stores where it sells directly and without intermediaries to end-consumers and has also developed its online sales channel by offering an increasing number of promotions and discounts and free shipping to customers who buy through this channel.
Because of the complex economic scenario expected in the short term, direct selling companies will continue to offer discounts and promotions to boost sales. E-discounts are expected in order to attract consumers and boost online sales.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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