Competitive Landscape
Natura Merges with Avon and Unifies Salesforce to Consolidate Share
Direct selling in Argentina is highly concentrated between two players. Natura Cosméticos SA has emerged as the dominant force, capturing 50% share of value sales in 2025, while Cosméticos Avon SACI holds 18%.
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Overview:
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Direct Selling in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Direct Selling in Argentina?
- Which are the leading retailers in Direct Selling in Argentina?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Direct Selling in Argentina - Category analysis
Key Data Insights
Direct Selling Summary
Natura Enables Digital Resellers to Thrive Amid Easing Import Restrictions
Essen and Natura Use Omnichannel Sales to Reach New Consumers
Bright Outlook for Direct Selling Supported by Omnichannel Strategies
Natura and Avon Combine Catalogues to Reinforce Beauty Dominance
Thar and Essen Leverage Digital Innovation to Drive Future Growth
Natura Merges with Avon and Unifies Salesforce to Consolidate Share
Retail in Argentina - Industry Overview
2025 Developments
Key Data Insights
Budget Pressures Force Underlying Changes in Shopping Behaviour
Small Local Grocers Capture Daily Spend as Shoppers Seek Proximity
E-Commerce Retailers Reshape Shopping Habits through Regulatory Change
Mercadolibre and Decathlon Reshape Competition as Global Brands Enter
Mercadolibre Drives Digital Transformation as E-Commerce Surges
Supermarkets and Discounters Expand Private Label Amid Ongoing Price Sensitivity
Mercadolibre Srl?Accelerates Share Gains as Carrefour Argentina Looks to Exit
Cheaf App Launches in Bid to Tackle Food Wastage Issue
Apparel and Footwear Specialist Reinvents Second-Hand Clothing with 'Buy-By-Weight' Model
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Back to school
Mother’s Day
Father’s Day
Children’s Day
Wise Men Day
Country Reports Disclaimer
The following categories and subcategories are included:
Direct Selling
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Direct Selling research and analysis database.
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