Direct selling is projected to struggle to achieve growth throughout the forecast period, with marginal year-on-year increases in current value terms, but slight declines expected at constant 2022 prices. This poor performance will largely be due to the competition from e-commerce.
Direct selling is expected to continue to be dominated by big international players such as Oriflame, Tupperware, Herbalife and Amway over the course of the forecast period. The direct selling business model is increasingly perceived as outdated, as Danish consumers are becoming increasingly connected, and prefer the convenience of e-commerce.
Consumer health direct selling is set to see one of the best performances, with a small positive current value development over the forecast period. This is mainly due to the presence of strong players such as Herbalife, which remain popular with many consumers and enjoy high levels of brand loyalty and many distributors.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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