Direct selling looks set to post healthy growth in current value sales throughout the forecast period, with the majority of channels expected to expand consistently in this respect. Increasing appreciation for the convenience of the format among Poles will continue to boost trade, as will the fact that direct selling companies typically offer brands and product types that are not available from other types of retailers.
While the outlook for direct selling over the forecast period is positive on the whole, a number of factors could constrain current value growth potential. Most notably, although the rising cost of living will create opportunities for companies to expand their networks of sales representatives, it will also continue to depress overall consumer spending in the short-to-medium term, particularly discretionary purchases.
With many Poles having become much more inclined to shop online since the start of the pandemic, direct selling companies will continue to increase investment in their digital sales and marketing strategies over the forecast period. Mobile apps that make it easier for consumers to browse product ranges and place online orders are likely to remain a focal point in this regard.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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